So the big news so far this week would most definitely have to go to the newest change in Google search, Google Instant.
Google Instant is starting to roll-out to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia who use the following browsers: Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8.
In a nutshell, Google is completetly your searches for you as you type, so no need to hit that enter button. They broke down the search time in a basic format. It takes about 9 seconds to type a query, 1 second to return results, and on average, 15 seconds to select your best choice. The idea, is that Instant will reduce search times by as much as 5 seconds!
Unless your a professional racer of some sorts, 5 seconds may not seem like a lot, but it can mean the difference between an ad impression, click through, or new visitor to your site. As a business owner, you need to decide and realize what your time, product and online presence are worth to you. Google Instant isn’t available widely, and can be shut off by users who dislike the service. But, what are you worth? Is your competitors site optimized better? Is your nearest rival perhaps in a better search position on the “normal” SERPs? With the looming introduction of permanent Instant, how much is your online brand worth to you? A difference of 5 seconds could mean the difference between a new contract, or being on the receiving end of a dusty unused website.