The web is an amazingly powerful tool used everyday by billions of people around the world. Searching, blogging, creating all manner of art, researching and changing the world one bit at a time. At the center of the chaos are the search engines, working to try and bring some order to things. Google, Bing, Yahoo, Ask they all work in a similar manner to try and serve up the web for it’s users. But an always interesting thought, what would the web be like without the search engines trying to organizing things?
Users of the web like to complain that the results aren’t what they’re looking for or that it’s crowded with ads. Accessing the web without any kind of a search tool or a way of organizing it would be much like being dropped into the wilderness without any clue of direction or means of survival. Hunting for pages based on referral links and word of mouth would be the only real way to find your way around the trillions of pages of the web. We wouldn’t have the massive marketing tool with the search engines, there wouldn’t be ideas shared, knowledge exchanged or any of the fuzzy feel good that comes from global collaboration.
As much as the SERPs seem terrible, as often as it feels like someone somewhere is trying to move in on your privacy, without the search engines the web would be a complete shambles.
On an unrelated note, Fresh Traffic was named Tenant of the Month at 201 Portage this month! We have cake if you want to drop by and nab a piece.