Between February 2008 and February 2009 the search business grew by 8%, impressive considering that search is second only to e-mail in online activity. More and more, the public is moving to the internet to find what they need and want.
Now 8% may not seem initially like a large number, and unfortunately that’s a problem for a lot of business owners blind to the potential of the internet; even with it being around for so long! Contacts who literally use the words:
“We have no website, nor ever plan to have one”
-Quick, what’s 8% of 307,752,000? (estimated 2009 US population)
It’s a conundrum, which unfortunately can’t be clarified without first hand experience. It’s like when you’re a child, and you first touch something which burns you, you’re apt to not do it again as you relate the pain with the extreme heat. The same goes for the internet, and lost potential therein. The big difference in the latter case however, is once you’re behind in the world of online marketing, you’ll find yourself caught in a race, which most times, feels like you can not win. Everyone else seems to have a stronger foothold, and an insurmountable following online, and in some cases.. that assumption is correct.
But there is a weapon, a tool, which can help you win the race, and slay the beats (of your competition). Don’t be fooled by the imitators, the true genius of Search Engine Optimization, is only evident within the inner workings of a site molded by an SEO master.
8% is 24,620,160 if you were wondering.