You can read about it in the newspapers, hear about it on the radio, and see it on the television news, the world is changing. The way the world works, communicates, and does business is changing daily, and it’s picking up momentum. There are a number of the old school business minds who still feel that print and radio media are the best ways to go about establishing and maintaining their reputation and products. But today’s youth are online pros. They navigate through content, play games, and use communication services with ease and confidence. Here’s a small snippet of their general online activity:
• Half of kids surveyed say that they have been using the Internet for five years or more, and 58% consider themselves heavy users who access the Internet six or seven days a week.
• Communicating and downloading content are two primary uses of the Internet by young people, but education also plays an important role. Nearly 80% say they use the Web to do research for school assignments.
• Gaming is also a popular activity, with 61% of kids saying they play games online, including multiplayer online games.
• More than half (53%) of kids say that they typically view and download media online.
• When it comes to social networking, 73% of 13-17 year-olds today say they have an account on a social networking site.
• Social networking is a fast-growing online activity. 81% of 16-17 year-olds report having at least one social networking account; this number has grown significantly since 2008.
• Girls are more likely than boys to have a social networking account (72% versus 66%) and to say they always or often update their status (42% versus 29%).
With the knowledge that the upcoming generation is plugged in, aware, and extremely capable using online services, and that they are your next customer. They are next level of consumerism coming into their own, in their online world, where search rules, SERPs matter, and an engaging informative website wins the attention.
The internet is not a fad, search engine optimization is not a flash in the pan, and social networking is not fly by night. Continually marketing business the old, unadapted way via newsprint, radio and television, Is the way of the dinosaur. To succeed you need to evolve, adapt, and embrace the changes required for online success.