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The Changing Google Results Pages

May 9, 2011   //   by FreshTraffic   //   Google, internet, internet strategy, marketing, online marketing, optimized, seo  //  Comments Off

There’s a new Google search results page being tested out in the wilds of the internet. Varying reports have been given at present, but there seems to be a central theme to the different layouts discussed. The most consistent trend that is being reported in the new pages is.. more white space in the results.

It doesn’t sound like a search game changing shift, but in reality it very much is. There are millions of people using the internet every day do a myriad of things. Searching, playing games, writing stories and blogs or researching who knows what. Almost all users use a 17 inch monitor or larger and the resolution to match. As strange as it may seem, monitor size and resolution also play into the new search results page and how it may affect your search ranking.

Simply defined, white space is literally just the amount of blank space between elements on a web page. By adding more white space to the search results pages, Google has effectively lengthened the page, meaning to get to number 10 of the top 10 results, you have to scroll down on the page. Just as in the real world, location is everything when it comes to search results. If you’re not in the top 10, you’re not betting the views you need to be competitive as a very high percentage of search users don’t click on page 2 let alone page 5 of their search results. It’s been seen in demographics as well, most users don’t even scroll down to the bottom of the top 10 of their searches!

At present most users see the top 5 or 6 on their search results page. If Google were to decide to go live with this change of adding more white space, you would only see the top 4, or 3 even depending on your monitor and resolution. If you were happy and content seeing that you were sitting at number 5 or 6 in your niche, it may be time to take a long hard look at your current site to see if you can kick start some forward gains. The top 3 when it comes to being found is becoming more and more important.

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