Currently Bing is going through a transformation of sorts, they’ve revamped their look and performance, changed up the way they do social, and tried to streamline everything overall. The current end result: in their own internal testing they’ve come out ahead of Google. A near 10% gain while Google lost 10% of their score during testing, so what’s Bing been up too?
Firstly, they’ve been working hard at incorporating more of the social web, into your search results. Earlier in the year, Google introduced their version of this idea as Search+ your world, and was met with the ire of masses. The claim was made that Google was favoring their own social network and shunning Facebook and Twitter, with Google counter arguing that they couldn’t gather information from those sources. Bing currently, manages to pull information on searches from all of these sources, Facebook, Twitter, as well as Google+. It may seem as though Google was just blowing hot air, but it needs to be mentioned that late last year Twitter did effectively block the search engine, and Facebook keeps a pretty tight handle on what gets out onto the web, even with open and social profiles. Microsoft Bing, currently has deals worked out with both of these parties to index their information, and Google+ profiles, if they’re set to public then everything on that page is indexed as a public website.
Bing used to have your social mixed in with your search results, but they decided to change that idea and went in a completely different direction. All of the social search results have been shoved off to the right side of your screen, where your friends, family and colleagues are ranked as per relevancy based on your search. Also included in those social results are people and items which may also be relevant to your search. The reason for the change according to Bing, is having the social results mixed in with organic, they felt that it diluted the page too much, and your searches would be affected.
So where does that leave us, Bing is in the process of launching their completely revamed search and social service, and they’ve made big gains in the search world, based on their own internal testing. A blog post on that point makes it a little clearer:
We regularly test unbranded results, removing any trace of Google and Bing branding. When we did this study in January of last year 34% people preferred Bing, while 38% preferred Google. The same unbranded study now shows that Bing Search results now have a much wider lead over Google’s. When shown unbranded search results 43% prefer Bing results while only 28% prefer Google results.