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Tagged with "social media Archives |"

There is No Privacy Online

Mar 22, 2012   //   by FreshTraffic   //   internet marketing  //  Comments Off

It’s been just about a month now since Google has rolled out it’s unified privacy policy, and on some frequented corners of the internet people are still making a fuss. Calling the change in the way Google delivers it’s results and it’s ads, a breach of personal privacy to all who use Google products.

The fact that the privacy policy has been put into place, and all of the fuss and noise that was being made didn’t even slow it, let alone stop it, should be evidence enough that the people who pull the strings are on board. It’s a single document, which pertains to all of Google’s properties online and it basically makes everyones job easier. No more do you have to accept a privacy policy for any, and every, Google product you create an account for. Think you’ve been slighted by the company, take the policy in hand, get a lawyer and make your play. But in the end, the average internet user won’t be doing any of the sort. It’s the internet, there is much more than a single search provider. Don’t agree with their new policy, there’s always Bing ready and willing. But that means also no Youtube, no Places searches, and no Gmail to have synced across your platforms. There are absolutely alternatives to pretty much and and every Google platform, but you’d be fooling yourself to think they’re all better, or even comparable for that matter.

In all the ruckus made about the issues of privacy that people keep bringing up, it always comes back to the same question. If you’re so unhappy, why don’t you just stop using it? The real issue with privacy and being online that the vast majority don’t, or won’t realize, is it doesn’t truly exist. If you want your information to be private, never sign anything. Never use the internet, don’t get an email address and move to a mountain side. And even then, even if you lived all alone in a shack on the side of a mountain, if someone sees you and writes a blog about you, sorry, no more privacy. All you can do to maintain control online is to be aware of the sites you use, what their policies are and what they change too if they change. Google didn’t change anything about how they do their work, they simply stream lined it to make it easier for the user, and for them. Facebook, Apple, Microsoft, Yahoo, all massive companies all of which became that way because you’ve used their products and given them your information. Companies don’t grow like trees, they grow with your personal, private information.

Instead of harping on the one company which has a single privacy policy, and an easy to understand one at that, go and find Facebooks policy and give that a read. If you really dig into what the policy is telling you, I think you’ll find yourself more than a little shocked at just how un-private you are.

Social, Organic or PPC

Mar 20, 2012   //   by FreshTraffic   //   internet marketing  //  Comments Off

For a new business starting up, or for those looking to make their presence known online, the over whelming amount of options you have can be staggering. There’s pay per click, organic search engine optimization, social media and social media optimization, the internet is a speedway filled with potholes if you’re not careful.

Pay per click marketing, also known as AdWords, is a pretty straight forward marketing plan. It’s bidding on ad placement within relevant search results, to put it plainly. If your ad is deemed relevant, and you’ve won the bid, your ad will be displayed in a “Sponsored Listings” box on the results page. Basic optimization needs to be kept in mind, as well as the quality of your website and it’s landing pages.

Organic search engine optimization, SEO, or the holy grail of online marketing, are the results you see in the center of the page when you conduct a search. A fair amount of time, resources, knowledge and creativity are involved where organic SEO is concerned. Finding an expert in the field can be a difficult, if not troubling experience. In recent years, the field has become inundated with web designers, graphic artists and the like all proclaiming to be SEO experts. If you find your business is being contacted by parties wanting to sell you SEO services, here’s a little tip. After they tell you their business name, try searching for them. Because after all, if they can’t list their own business, how can they list yours?

Then we get into the bustling world of social media. Facebook, Google+, Twitter, and now Pinterest all vie for your attention. And as an added result, your customers attention as well. It’s incredibly cost effective, if not free, to become invested with social media for your business. The majority of your investment is going to be with your time and creativity. Taking the time to leverage all of the social angles is a consuming process, but it’s well worth it as it can quickly build a positive brand image.