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Tagged with "search Archives | Page 2 of 2 |"

Blekkos Monstrous Growth

Apr 17, 2012   //   by FreshTraffic   //   internet marketing  //  Comments Off

While most in the search industry fluctuate within a few points, over the last few months Blekko has enjoyed a huge increase in traffic. Since the beginning of the year, Blekko has enjoyed 350% plus gain in traffic, expecting to reach 400% by the end of the month. These are all unique IPs accessing the site, to conduct searches and likely SEOs taking advantage of the tools they have available.

Blekko was already enjoying a slow and steady growth in 2011, averaging just over 1.5 million uniques in the month of December. But flipping the calendar page to 2012, seemed to herald a new beginning for the slash tag search engine. The Uniques for the first month of the new year doubled what they had seen in December and broke the 3 million mark. And while the initial information came from Blekko themselves, casting a little bit of a shadow on the information, it’s since been learned that while the actual numbers aren’t known, the growth is there.

There are always shifts on the web, new sites grow, old sites decline in traffic, but sudden, massive growth like Blekko is experiencing should also be taken with a grain of salt. Those in charge of the company offered a few reasons why they feel they’ve experienced such explosive growth in the new year, and the one which is probably the largest reasons is they’ve taken the time to make their presence known. The company has made it a point to attend major conferences to tout their strengths, and it shouldn’t be too much of a surprise to see they’re experiencing higher growth than previously. They also listed their recent upgrades as a reason for the sustained growth, which helped deliver an improved index for people who use the engine and build their slash tags. On the technical side of the equation, with the loss of Yahoo site explorer and the new tools which Blekko offers, they’ve undoubtedly seen an increase in traffic to that area of their site as well.

Competition in the search space is a great thing to be happening, and Google has said previously they welcome it. It encourages change, growth, and an ever expanding choice in what the public can use.

Search – Keep Private or No?

Nov 18, 2011   //   by FreshTraffic   //   internet marketing  //  Comments Off

There’s a new type of search engine making a debut on the web dubbed Trapit. It’s unique in it’s own right simply because of the premise it has been built on, by learning what it is that you search for it delivers similar results for you to look through.

It’s not an unheard of idea, or even really a unique one at that, Trapit however takes a step further and tries to make educated guesses as to your preferences. It’s the same kind of algorithm that Apple’s new Siri technology uses to deliver your answers to you as you ask for them. Trapit does specifically type cast itself as a discovery engine, not a search engine, that doesn’t preclude what they have deemed to be an upcoming competition with Google out of the picture. Trapit co-founder Gary Griffiths called Google an online yellow pages, saying that it works well for direct queries but not for getting to new content.

It’s an interesting idea and a different perspective on delivering search results to be sure. But it’s a rather curious thought that general users are in so far okay with the way Trapit works. The puzzlement is coming from remembering the public enjoys being able to have their privacy protected, as they should. And that there have been more than one concern or complaint registered in Google’s realm about privacy and about how your search terms are saved and or indexed as part of your search history. My question to the early adopters and testers of Trapit would be then: How do you expect that Trapit learns what you may enjoy? It saves your searches, either on a cookie on your computer or within their members database and extrapolates from their via it’s algoritm.

But then again, it seems that it’s alright for a little player out there to have access to your searches and (potentially) information, but not the big guys who are frequently held accountable. Perhaps it’s just another case of wanting to eat your cake and have it too.

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