While most in the search industry fluctuate within a few points, over the last few months Blekko has enjoyed a huge increase in traffic. Since the beginning of the year, Blekko has enjoyed 350% plus gain in traffic, expecting to reach 400% by the end of the month. These are all unique IPs accessing the site, to conduct searches and likely SEOs taking advantage of the tools they have available.
Blekko was already enjoying a slow and steady growth in 2011, averaging just over 1.5 million uniques in the month of December. But flipping the calendar page to 2012, seemed to herald a new beginning for the slash tag search engine. The Uniques for the first month of the new year doubled what they had seen in December and broke the 3 million mark. And while the initial information came from Blekko themselves, casting a little bit of a shadow on the information, it’s since been learned that while the actual numbers aren’t known, the growth is there.
There are always shifts on the web, new sites grow, old sites decline in traffic, but sudden, massive growth like Blekko is experiencing should also be taken with a grain of salt. Those in charge of the company offered a few reasons why they feel they’ve experienced such explosive growth in the new year, and the one which is probably the largest reasons is they’ve taken the time to make their presence known. The company has made it a point to attend major conferences to tout their strengths, and it shouldn’t be too much of a surprise to see they’re experiencing higher growth than previously. They also listed their recent upgrades as a reason for the sustained growth, which helped deliver an improved index for people who use the engine and build their slash tags. On the technical side of the equation, with the loss of Yahoo site explorer and the new tools which Blekko offers, they’ve undoubtedly seen an increase in traffic to that area of their site as well.
Competition in the search space is a great thing to be happening, and Google has said previously they welcome it. It encourages change, growth, and an ever expanding choice in what the public can use.