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Tagged with "internet news Archives | Page 4 of 4 |"

Aging Search Engine Optimization

Dec 9, 2011   //   by FreshTraffic   //   internet marketing  //  Comments Off

It’s been nearly 20 years since the terms search engine optimization became a staple on the web and it has gone through a number of changes. Both in perspectives, actual and perceived, and in usage. For the most part however the basics of proper web development, online marketing and promotion have stayed the same.

When building your website, there are only three words to keep in mind Keep It Simple. Search engines like to say they have no problems crawling imperfect code, it’s safer to assume search engines are dumb and help them in every way I can. Simple code is honest code it also makes your website easy to analyze and troubleshoot should anything break down. The more code you use on a page, the more things that can go wrong from spider access to browser compatibility.

Looking passed your coding, you need to keep in mind your overall design. It was a great example given, but when using Apple products as an example with their pure, simplistic forms. By contrast, too many websites, primarily enterprise sites, try to be all things to all people. Their administrators or managers fear they might miss out on a conversion for lack of a link.

Websites should have clean internal linking. You do not need a site-wide menu three levels deep. As long as people feel that they are progressing toward their goal or the useful information they seek, they will continue to click through your site.

Coming up next, the age old king of the web – content – will be discussed as well as how its importance has only increased over time on the web.

Cyber Monday – Hottest Online Shopping Day

Nov 29, 2011   //   by FreshTraffic   //   internet marketing  //  Comments Off

Thanksgiving has passed, Black Friday has passed, enter Cyber Monday. What was initially a made-up holiday to give underdog e-commerce sites a day of their own, it has become an undeniably very real and extremely lucrative event. At this same time last year, the Monday after Thanksgiving was the biggest online shopping day of the year by sales, and the first day ever that online spending passed $1 billion

This year, with a record-breaking Black Friday — $816 million online, 26 percent increase over last year, as well as increased in store sales — online retailers are gearing up for Monday to once again be their best of the season.

“It’s going to be up there again, no doubt, we were all surprised last year when we saw it turned out to be the biggest day of the season, But more and more retailers have become a part of the Cyber Monday kickoff, more and more consumers are aware of it and know there are special deals coming — and you put that together and you’ve got an important day.” said Gian Fulgoni, chairman of comScore and an e-commerce expert.

The Monday after Thanksgiving was Amazon.com’s busiest day for the first time last year, when it sold 13.7 million items. Previously, the busiest day fell in mid-December on the last day Amazon offered free shipping in time for Christmas. The day was also the biggest last year for PayPal, which saw a 19 percent increase in online payment volume over the year before.

Still, there are naysayers who view the day as more hype than reality. “The majority of consumers are procrastinators and they’ll wait as long as they can, Cyber Monday is the start of the wave, not the top of the wave.” said Mark Vadon, Blue Nile’s chairman.

Cyber Monday was dreamed up in 2005 by Shop.org as a marketing ploy to kick off online holiday shopping. More people had high-speed Internet at work, the thinking went, the easier to shop with. But the day was far from the biggest shopping day of the holiday season, coming in at No. 12, according to comScore.

Now, retailers, hoping to stand out, are borrowing Shop.org’s formula to invent their own days. Coming soon are mobile Sunday, which PayPal christened the second Sunday in December, and free shipping day on Dec. 16, brought to you by FreeShipping.org. And beware of Red Tuesday, which the Association of Independent Consumer Credit Counseling Agencies warns will hit shoppers who go into debt on Black Friday and Cyber Monday.

Mobile shopping is also expected to drive online sales on Monday, because people returning to work after the holiday can conveniently shop on their lunch break or under the conference table in a meeting, said Claudia Lombana, shopping specialist at PayPal.

“Just like Thanksgiving weekend shopping is a ritual in America, when people go with their families to look for deals, as soon as they go to the office on Monday they look online, it’s almost ceremonial.”

Facebook Monday

Nov 16, 2010   //   by FreshTraffic   //   facebook, Google, internet advertising, internet news  //  199 Comments

So the big day has come and gone, Facebook talked about it’s new messaging service, and the web has been a cacophony of “Gmail killer” and other wild statements to that effect. And one of the funniest points I picked from all of the coverage of the day, was that Schmidt and Zuckerberg were almost playing nice, to a point. With their statements coming out generally like Schmidts “I’m glad they’re launching a service” And Zuckerbergs “Gmail and Gchat is an amazing service”, it’s almost like an unofficial truce of sorts.

I did however, come across a post detailing the top reasons why the new Facebook service will be “Facebook E-Mail Is Google`s Biggest Threat” and I had a really hard time making it past the second item on their list. I’m only going to share the headings of the points they’ve come up with, as the text that followed was almost uncomfortable to read. So headfirst we go:

Gmail means a lot – Okay great, Gmail means a lot. The text which followed that they used to back up their claim, was based on the idea that without Gmail, people wouldn’t use Google. And when I hit that sentance, I had to stop.

Search capabilities are there – And then unfortunately, I came to their second point. I had a hard time trying to wrap my mind around their claim that while Facebook’s search features are “primitive”; non-existant is a more accurate term, to think that they could come close, in the game that Google essentially owns, was ludicrous to read for me.

It’s where the users are – Granted now, Facebook is starting with a userbase of 500 million, definitely not a small number. But, if all you want to count are users, then if you want to include actual numbers, you’d need to include the average user base of Google to compare the two services. The point that made me chuckle here, was the assertion thatusers “spend over 700 billion minutes per month” on Facebook. That’s a whole lot of Farmville! And Googles aim? Speed up the web and it’s usage, not tie you in place.

Video – 500 million users, compared to Youtubes userbase, and the point was Facebook between June and July, Facebook saw unique viewers increase by three million, and total videos watched by 22 million. Funny thing is, all the videos I happened to see were hosted on Youtube..

Ads, ads, ads – I honestly can’t even go here.

The world, and especially the web are constantly growing and changing. It’s when things stay the same that they lose their appeal and die. Schmidt even made the point that it’s not that Google and Facebook have ever openly competed, but the media loves to drum it up that when any company launches any service, they’re competing with someone. When in fact what really ends up happening, is we all get the better end of the deal, new services, new ideas and most importantly, a choice as to which you’ll use. Me, I’ll stick with my Google and my Gmail.

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