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Tagged with "google credit cards Archives - Fresh Traffic"

Google Credit Cards for Business

Oct 9, 2012   //   by FreshTraffic   //   Google, internet marketing  //  Comments Off

Google is getting into the credit business for the  first time, with the launch on Monday of a programme in the UK to finance  purchases of its online advertising by businesses.

The move marks the opening of a new front in the battle between the biggest  internet companies, as they turn to their balance sheets as a source of  competitive advantage. Amazon said last week that it had begun making loans to  independent sellers that offer their products on its marketplace, marking the  online retailer’s first move into financial services.

Google’s decision to issue its own credit card, which will also be made  available in the US within weeks and other unspecified countries later, signals  the company’s first attempt to use its huge cash reserves to support its core  search advertising business by subsidising low-interest rate credit lines.

It said it would offer customers credit of between $200 and $100,000 a month  to pay for their use of Adwords, which places messages next to the results in  its search engine and made up the bulk of its $37bn in advertising revenues last  year.

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