A basic description of how the patent reads:

Rather than allow the rankings to respond immediately and directly to those changes, the system that would change rankings in unexpected, counter-intuitive ways – while the rankings change from a first position through transition positions and to the final “target rank” position.

It sounds a little strange to think that the algorithm would work in an almost backwards way, but it’s an interesting idea. It’s a way for Google to monitor situations where spam may be an issue in a websites position, whether it be through links or content. and as the last portion of the analysis describes,

significant changes in position continue to happen even though there is no change in page’s ranking factors

Happy Birthday to Fresh

It’s been five, eventful years now since Fresh has made it’s landing in Winnipeg, and we’ve steadily become the online leader in the city. We’ve seen the construction of a new museum and stadium, the return of the long lost Jets, and a steadily growing business sector.

In terms of online change and growth, the internet has brought us nearly a billion Facebook users, the introduction of an alternative with Google+ and many changes and updates to the way people access information on the web. The growth of online search, and businesses using their websites to capture their audience has been increasingly growing in Winnipeg. While it was a little bit slow in the beginning to show locals the way, we’re surely and steadily getting there with more and more businesses and people coming online each day. It’s been a great beginning Winnipeg, and we look forward to many more to come.