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SEO is no exception, you get what you pay for

Feb 3, 2010   //   by FreshTraffic   //   internet marketing, seo, website optimization  //  Comments Off

Caveat emptor “Let the buyer beware”, a latin phrase which basically means you get what you pay for. Sure there are deals to be had, sometimes you find the diamond in the rough, but in the professional business world, if you pay for junk, you’re going to get junk.

Being frugal, isn’t necissarily a bad thing, it can be however, when you wind up making poor decisions to try and save a few dollars. Which, to be honest, will end up costing you more in the end. The reason for bringing up this point is because of the exponential growth of SEO companies in general.

There are definite points to bear in mind when conducting your checks on companies claiming to be providing website optimization. Criteria such as:

Do they have a website?
Is their site even found within Google/Bing results pages for optimization search terms?
Is their site easy to use/navigate so I can find information on the services they provide?

When speaking to a company offering SEO services, it shouldn’t be a surprise that some companies are cheaper than others. However, when it comes to the web, caveat emptor, is just as applicable, and in some cases even more so. There’s no pricing structure assigned to website optimization, no standard flat rate that everyone gets charged. This isn’t a do-it-yourself industry, it’s not something anyone can just pick up and master with a try or two.

It’s the difference between a gas jockey at the local pump station and a Nascar pit crew. If all you want is to be found on the internet, go ahead and put your website up. The spiders will crawl it, index it, and place you accordingly based on the site you’ve made and what it contains. If you want to rise to the top, and you have only a vague idea as to what to do, your best bet is to call in the experts. It’s what we do, it’s what we’re known for, and it’s a skillset no one else in town has.

If you’d rather be cost concious, by all means hire the guy working from his basement who’s only charging you **$200 per month and guarantee you #1 in Google. You’ll get exactly what you pay for, but just remember that when you’re lost on the results pages, can’t find yourself in the top 1000.. there won’t be much we can do for you except advise you to probably start over. From scratch, again. Save yourself time, effort, and aggravation in the end; the Freshtraffic team has the skillset, experience, and knowledge to get you where you belong.

**(Not a farce,I found this “service” being offered earlier today)

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