Some people think doing more with less implies doing a lower quality work with fewer resources, I would simply argue it means finding a way to work smarter, improve efficiencies and make your current investments work harder for you.
What does this have to do with SEO you may ask? SEO is lauded as bring one of the most cost effective forms of online marketing. Most, if not all companies have some form of career website that they’ve invested thousands of dollars in. If people not able to find your website, this investment is not living up to its full potential.
3 Reasons Why Companies Should Turn to SEO
1. Marketing Budgets Go First – In a not so hot economy, the advertising and marketing budgets or organization are generally the first to get cut. Knowing that your competition is reducing their marketing spend is the exact reason why increasing your marketing efforts will give you a great advantage. Research shows that companies that continue to market themselves during a down economy grow faster than companies that do not.
2. No Travel Budget for tradeshows – People that might generally attend out of town tradeshows to scope out new products and services find that their travel budgets have disappeared and are now having to turn to the internet to do their research. Companies out there that are still in a position to buy, but you need shows up in their search results in order to be given consideration. The way to ensure this is by optimizing your website via SEO.
3. Maximize Your Current Website Investment – “Buy” Instead of “Rent” – With limited budgets it’s important that you laser focus any current and new initiatives, targeting only those tactics that will give you the very best return on investment. One of those most impactful tools available is SEO. By optimizing your website, you are no longer wasting traffic from the search engines; you are investing in a long term solution that will allow you to take ownership of the search traffic that was yours in the first place.
Companies that adapt will survive and grow, businesses don’t grow by staying stagnant. Investing in SEO now will give you the best chance at pulling ahead of your competition in the future.