Consumers are increasingly using their mobile phones to visit retailer’s websites.
According to research from ForeSee, which found more than 30 per cent of shoppers use this method to make a purchase.
This could encourage companies using SEO services to look at their digital marketing when it comes to the mobile web.
As many as 67 per cent of those who visited a shop’s website did so while they were in the store, while 26% used their gadgets to check out a competitor’s website to compare the two price offerings.
“Any retailer not actively working to develop, measure and refine its mobile experience is leaving money on the table for competitors,” the report’s author Kevin Ertell said.
Some 10,000 e-shoppers were quizzed in the survey, which also discovered 8% of mobile users visiting UK retailer sites made a purchase.
The Mobile Association recently predicted smartphone sales will see more people accessing the web via the devices in 2011.