Why outsource to a search engine optimization firm?

Fortune 500 companies are reporting spending 25% and more of their marketing budget on search engine marketing. How much are you spending on yours? And is it money well spent? If you’re trusting one of your most important marketing assets to your internal IT department or a traditional web designer, then the answer is probably no.

Search Engine Optimization is a highly specialized discipline that rarely receives due diligence. Keep in mind that the search engine industry is one of the most dynamic, evolving industries in existence. Search Engine algorithms and policies are in a constant state of flux. New software and search engine optimization tools crop up every day. Proprietary search engine information flows back and forth quietly among those in the know. Do you really think your IT person is keeping up with all of this?

More likely, they are doing the best they can with limited information. The problem is that “hoping for the best” usually results with poor rankings, and could even get your site banned from the major search engines (remember, the rules are always changing). What you need are specialists who are tracking the search engines 24 x 7. They should be able to adapt dynamically with whatever new search rules and updates come from Google or Yahoo!. They should constantly be evaluating your site, to make sure it’s performing at its best.

Why Fresh Traffic SEO?
Achieving a high search engine ranking can seem like a random process. And there is no shortage of theories on how to get search engines to work for you, not against you. The problem is that they are just that-theories. Without the proper testing and evaluation, executing a poorly conceived search engine strategy can actually hurt your ranking, not help it.

Fresh Traffic was conceived to simplify the complex and create search engine optimization strategies that actually work. They work because we don’t just theorize…We test! We prove the theories, and then provide them to you. It’s the only way to bring you and your prospects together effectively.

Organic SEO - Our Research Specialists will determine the most effective keywords that are associated with your type of business. Then we will design your site’s navigation, headlines, copy and every other component necessary to ensure your organization climbs to the top of the list.

Pay-Per-Click - Pay-per-click search engine advertising can potentially have the highest ROI of any search engine strategy, but only if you have a sound plan in place. We know the bidding processes and the strategies you need to maximize your pay-per-click investment, and we’ll handle everything.

Video - A power that cannot be ignored! Video grabs visitors’ attention and drives them to act. According to our research, consumers visit an average of 4.8 Web sites before choosing a service online. That drops to 1.8 sites when the site contains a video. It doesn’t take a genius to figure out that video is the hottest thing on the Internet today! These days, more than 70% of all web visitors watch online video. And Google LOVES video… and video web sites. They index video faster than virtually anything else on the Internet today.

This means when you produce high quality, targeted video that your prospects cannot resist, Google ALSO rewards you by giving you top listings too!
One of the main advantages of online videos is that potential clients can learn about you at their convenience, whenever they do a search for your business. Unlike TV, your online video doesn’t just air at a certain time on a certain date; it is always there to stay. Anytime a potential client is searching for you, they can find your video and meet you online. And the great news is, that we have an award winning video team that will handle all aspects of video production.