Those who can change, and effectively grasp the changes forth coming in regards to the Web, search, and marketing, are those who will succeed and thrive. It is said as well, the future is the youth of the world, and todays youth is significantly more tech savvy than even the geekiest geek today. They’ve been born with it, raised with it, and live with it, day by day. And now, according to a new study from the Kaiser Family Foundation, the average young American now spends practically every waking minute — except for the time in school — using a smart phone, computer, television or other electronic device.
Youth, aged 8 to 18, spend on average of seven and a half hours connected to the world. Not included in that time frame is any texting, or phone conversations that have been had with friends or family. They surf, watch videos, stream music, and post to the social media of choice, multitasking all the way. They know how to find what they want, they know where to search for it, and they are going to be your best customers.
Why say it as such? Because the youth of today, are the consumers of tomorrow. Smarter, faster, and ultimately more impatient, if you’re not on page 1, you won’t be worth their time. Have you implemented your search engine optimization strategy to ready your business, your website, in order to be found? Have you taken the steps, neccesary in order to not be lost amidst the storm that is coming lightly dubbed “The Multimedia Generation”?
SEO is an incredibly high return on investment marketing model, and when performed properly, as a client, you truly only have one real investment in it, time. Optimization is a multi-faceted scope, which only the best know how to truly focus and bring the full benefit to bear. Using tricks like misspellings, splash pages, keyword stuffing, and redirects are merely poor interpretations of the true SEO experts skillset.
The new generation is poised to take on the world, and the Internet. Are you ready to be found? Are you able to be found?