So unless you’ve been living under a rock, 2012 is set to be an immense year in the mobile search industry. There was some talk at the recent Mobile World Congress event to shed some light on mobile usage, both in European countries, the US and Japan.
And out of a survey of 1,000 respondants the answers are still, quite surprising. First off there’s the point that using a smartphone to search has made nearly 100% penetration in the market, and most of those search at least once a week. And according to StatCounter Google browser based mobile search accounts for 97% of that share. If that isn’t enough of a spur to work on your mobile site, how about when you consider the social side of the mobile web. Particularly in the US, it was found that over 90% of smartphone owners sought local information in their searches, and that smart device owners were heavy social networking users. Taking that 90% of local searches, 25% of them made a purchase based upon their findings and more than half of them contacted the business they found.
That’s only the US numbers, and already it’s easy to see that the numbers are quickly climbing. Some of the other discoveries made can be found here, but some of the highlights contained within I’ve pasted below.
Half of mobile shoppers make a purchase on their device, and 20% of those (US) make a purchase daily.
More than a third of consumers admit to carrying a smartphone in order to compare prices while they shop.
More than 1 billion people (globally) will use mobile devices as their primary internet access point.
There’s only some of the data reflected by the study, are you and your website ready for the mobile web?