It’s a new year and it’s time to make a choice. Do you make the leap and move forward in search by making a strong push into the mobile marketing? Now before you run off and invest a great deal of time into a mobile version of your website, a short discussion first.
The number of mobile subscribers with a smart phone has passed the 100 million mark in the US alone, and smartphones are impacting how people access and use the web. Some estimates peg the number at around 80% current smartphone users shop on their phones, and that this number is going to rise by another 73%, that’s a huge amount of commecial activity to be capitalized on. Google mobile query volume is up 400%, by digging into those queries you can begin to determine how smartphone and tablet users may search for your brand. Take a close look at the information you have coming through your stats, should you have access, and be aware that as mobile search continues to increase, the mobile search results will be moved from the organic results.
Then it’s time to take a look at your site as a mobile entity. Most smartphones now have a typical browser that you would find on a computer, but they display content differently. Their processing power is less than that of your desktop machine, so you need to bear that in mind. If your site has a lot of flash, animations or scripts running to make it flashy, you’ll want to eliminate their use in a mobile site. The quicker, cleaner, and more to the point you can make your mobile site the more likely you are to retain visitors. Once you have a proper mobile site created, you can begin to tune the content towards mobile search terms and phrases.
Now that your mobile site is built and full of relevant mobile search terms, you might start to be thinking about having an app to deliver important information and features to customers. It’s not a bad idea, reasonably affordable and it can help streamline passing information to those interested in your brand. A difficulty to bear and mind and hopefully avoid however, is where you make your app available for download. The Apple App store and Google Market are a great repository for you to make your app widely and almost immediately trusted, but it’s a terrible pain to search through the thousands upon thousands of apps. An easy route for you to adapt, create your app and upload to the app stores. Once you’ve been given the all clear, create a link directly on your websites which points your visitor directly at your app.
This is just a short discussion of some of the topics you should keep in the forefront of your mind as 2012 gets rolling. With the amount of smartphone and tablet users growing each day, this may be a year we begin to see the mobile industry take over desktop use.