Facebook is vying to be a one stop portal on the web, what with offering communication, connections to your friends and families, business information if you can bothered to use their mediochre search functions, games and the list is growing. Facebook has become a destination for approximately half of its 500 million users, but with such a huge user base, the type of user would need to be qualified; a lot of older people, home makers and the younger information generation primarily.
As search and online shopping demographics become available from time to time, it’s becoming more and more obvious that the majority of online shopping which used to be the stay at home wives and mothers, has begun to shift to the 30+ crowd that has worked hard for their income. Facebook doesn’t have a money making angle as of yet that they’ve disclosed, but one that’s been discussed is being a marketing portal for users to but and use online services. With the online purchasing power moving more towards the 30 something career crowd however, it won’t be a terribly positive revenue model.
The chief problem, is Facebook itself. It’s clunky, often slow to navigate and the site will just randomly stop working at times giving you it’s “Oops, we don’t know what just happened” error page. It’s those issues which will serve as some reasons as to why the 30 something crowd stays away from Facebook. Contributing to the reluctance to join, is most notably, disinterest. Social media is not a fad, it’s definitely entrenched within the pseudo-mainstream with Twitter and Facebook holding court, but aside from having “friends” whom you’ve not seen since you left high school 15 years ago, there’s no draw to the join either of the sites.
We’re all equals here, we all put our pants on the same way, we all wash and we all need sleep and food. Micro-blogging on Twitter and Facebook serves as a valuable go between for business in that your customers can feel they can leave a direct line and voice their question or concern. As for personal use, there really is none for the “normal” everyday person. As for personalized advertising coming from using Facebook and Twitter? Programmers have been writing query strings to pull information from databases for years, if you’d like to have a look see, create an account using a strange or silly name and see the types of ads you’re served.