Facebook killers, Google killers, Bing killers.. it’s a wonder we have an internet experience at all with all of thie violence online. The most interesting part about all of the ‘killers’ out there however, is that none of it’s true. At least, not in the plainest definition of the word ‘killer’.
Facebook isn’t out to kill or replace Google, and Google isn’t out to kill Bing or Facebook or any other online entity out there. Everyone of those sites are players online, and for the most part have captivated the audience in their respective arena. Google has search and advertising, Facebook is the global social network, and Bing tries to be a little bit of both while propping up Yahoo with their results. Competition breeds creativity and provides a marketplace for other businesses and entrepreneurs to make a name for themselves, whether by carving out a niche for themselves, or being unique, and good enough at what they do, to be gulped up by the larger fish. Facebook, Google and Bing all play by much the same rulebook: if it can’t be built in house, either buy it or find it and adapt. The one key point that those big players all agree on as well, is they want to make the internet a more engaging place to be. Facebook has their games, groups and pages, Google has maps, places and search marketing, and Bing has social search, maps and a unique search page.
So when you’re reading your paper in the moring, watching the news or going through your emails for the day and the words ‘Facbook/Google killer’ are in the subject or title line, take the thoughts with a grain of salt. There isn’t any new tech out there which will just swoop in and replace everyone, nor will there be any massive swings of usage online. All of the major players each provide much different services, and while Bing and Google remain the closest in terms of the ‘competitor’ angle, even they will admit they do things differently with different focus.