Many local businesses look online to take advantage of SEO/SEM marketing tactics to “try it out”, and to see if it works. Newsflash! It works. But it doesn’t work if you’re just “trying it out”. You have to want to make it work, and that requires a level of seriousness and dedication, just like it does for the rest of your business.
Here’s an example of “trying it out”. Your local fire department shows up at a house fire with their gear to “see if it works”. How long do you think they need to keep their hoses on the fire before they decide it’s working? Five minutes? A half hour? Three hours, maybe? I’m no firefighter, but I know enough to know that every fire is different. Some fires can be put out in 30 minutes. Some can’t be put out with water! So how long should your fire department remain on the scene before they decide that firefighting works?
Search engine optimization isn’t anything like fighting fires, but it does require a commitment, and is much different than other forms of marketing and advertising. How long will you only go through the motions before you realize if you only go halfway, you only get half as much?