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Google Sweetens the G+ Pot

Sep 23, 2011   //   by FreshTraffic   //   facebook, Google, internet news  //  Comments Off

There’s been a shift lately in the Google+ world, it’s not longer set as invite only status. Just in case you haven’t noticed, just visit Google and you can sign up for your G+ account. That said, there’s been a number of changes and improvements to the social site, all of which to improve your experience on the site.

One of the biggest differences initially between Facebook and G+ were the Hangouts which were offered on Google+. Being able to invite groups of your friends to literally video chat to each other and, well hangout together. This past week there have been some upgrades to the service.

Hangout via Cellphone
Taking a cue from Skype, Google+ now offers live hangout streaming on your mobile phone. It is however, currently only supported on Android 2.3+ phones with front facing cameras.

Broadcast Hangouts
Speaking to a large audience just got a little bit easier. The recent launch of Hangouts On Air allows you to interact with a large group of your Google+ buds, or just view as a spectator. There’s even an option to record your session. The addition of this option in particular promotes training, and webinars.

To tie in to the idea of being able to reach a wide audience at once, Google+ has also added the ability to share each others screens (if enabled) and a sketchpad almost like using a white board to instruct.

Google has added integration with your existing Google docs with the Hangout feature as well. Share a document with a co-worker, link up together in a hangout and you can work together in real time to complete your projects in time.

Have a need to talk to others in a particular industry or with similar interests? Look for a public hangout about that topic and connect. Or create your own. This is a great opportunity for an up and coming designer looking to reach out to fashion bloggers, other designers, or to collaborate on designs to do so no matter where they are in the world.

Use these hangouts to meet up with a support group and invite others to join in on the conversation as well. Hold an online networking event and connect with prospective customers too. The possibilities are endless.

And two of the biggest ideas that have been added would have to be the access to the Hangout API to allow programmers to begin work on real time apps. And the one you would have expected, but wasn’t actually a part of Google+ until recently, was integration with search. Relevant content and connections will show up in addition to relevant posts. Easily sort through and find content related to what you’re looking for.

This isn’t all of the updates the giant has planned for their social site of course, it’s merely a beginning, but they’re great out of the gate. Hopefully they can continue the trend.

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