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Google+ Is Not Dead

Oct 4, 2011   //   by FreshTraffic   //   facebook, Google, internet, internet news  //  Comments Off

The numbers are becoming more and more visible, and since it’s launch in late June, Google+ has attracted 25 million users in about a month. Facebook, in contrast, took about three years to reach those levels , while Twitter took just over 30 months. According to ComScore. Google+ has since hit the 50 million users mark.

So how could it be that people are calling Google+ dead in the water so soon? You could blame it in part on Googles checkered social history, or even on the privacy gaffs they experienced their first time out with Buzz. Some bloggers have recently used the terms “Google is dead” and “Google+ is worse than a ghost town” to describe their Google+ accounts and activity. The strongest language would have to be a Forbes commentator saying “Google+ is a failure no matter what the numbers say”. Harsh descriptions for what has been described as an alternative social network with the Hangouts and the strong security options built in.

Even with all of these doom callers, there are just as many reminding users out there to give it time. The internet wasn’t built in a day, Facebook didn’t reach social dominance overnight and Google+ will need some nurturing time despite explosive growth early on. A strong point to consider, just like SEO didn’t exist 10 years ago, the idea of a social network didn’t exist just 4 years ago.

The measure that’s been decided of success for a social network is the level of activity on the site. When you hold up the measuring stick of “700,000 pieces of sharing per minute” to *any* social network it’s going to look like a failure. Something that also needs to be kept in mind, if you’re experiencing a dead or slow social network, that is a result of the people you’re following and your own level of sharing. If you don’t share any information within your circles then why should you receive any feedback or activity into your account?

To say Google+ is already dead, is premature speculation at this point. Time will tell just how successful the search giant can be in the social arena, but with the recent addition of the games panel, the named hangouts and the collaboration which is possible with your circles on Google+. Giving Google the time to mature their social product is necessary before calling it dead.

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