There are always the articles and posts about “How to SEO” or “SEO Tips and Tricks”, but it isn’t too often there is any discussion of what not to do from an SEO perspective. So, very briefly, lets go over some of the points of what not to do from an SEO view.
SEO Mistake #1 – Improper Use of Your Title Tag
The title tag is extremely important when it comes to website optimization, and serves multiple purposes. It tells the search engines what your site is about, it gets displayed in the search results for your page and is displayed at the top of your visitors browser while they are on your site.
SEO Mistake #2 – Improper Use of Your Keywords Meta Tag
Once upon a time the keywords meta tag was was used by search engines to determine the relevance of your website. These days even well-written keyword tags are largely ignored by Google and the other major search engine players. But that doesn’t mean you may ignore, or abuse the keyword meta tag. You could possibly wind up being penalized by the search engines instead of ranking well with them.
SEO Mistake #3 – Keyword Stuffing
More does not always equal better. Page content with too many keywords typically doesn’t read properly, and “hiding” keywords, using white text on a white background, is highly frowned upon and dealt with.
Your best bet, is to work up well written, relevant content for what your customers may be looking for, and let the web work it’s magic.
SEO Mistake #4 – Using Irrelevant Keywords to Attract Traffic
May seem like a common sense point, but to reitterate. Using irrelevant or useless content and keywords to attract traffic to your site will only lower your overall rankings with the search engines.
Aside from the few points from above, there are a great deal of mistakes you can make as a website owner that can hurt, or hinder your rankings with the search engines. Cloaked pages, doorway pages, poor coding practices, page labelling, and the list goes on and on.