Unless you’re a member of the tinfoil hat group, you’ve undoubtedly used the internet and a search engine at some point in the last few days. You may have used Bing, maybe Google, but you had that need for information. Irregardless of which search engine you decided to partake in, you made your choices based on what you learned. But if you’ve ever been curious, ever taken the time, the results from Bing and Google can sometimes completely differ for the exact same search.
Effective searching is, strangely enough, a skill that everyone who is online should have, yet few do. It’s actually difficult sometimes to explain to clients, both existing and prospective, that the more complicated you make search in your head, the more frustrating your SEO campaign will be to you. The first problem as a business and website owner that you need to overcome, is the idea that when people search for you online, they use niche or specialized terms as they work. Unfortunately however, this is where things begin to go over the top in complication. If you own a website and business which fixes vacuums, then it’s in your best interest to optimize and build your site around that theme. The wrong approach to take would be to try and optimize your site around all of the different brands you deal with, instead of using an all encompassing term.
Different search engines display their results differently as well, and you’ll show up for different terms in them. Some of the points which will influence where, when and how you appear are things like your content, your url structure can even influence your positioning some what as can the lack of content. There’s no such thing as too much content, provided of course it’s relevant to your business and website. Keep it simple, don’t overthink it, and before you know it you’ll be showing up in the SERPs for all sorts of terms and phrases relevant to your business.