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Content Marketing Winnipeg

Content marketing is any marketing format that involves the creation and sharing of media and publishing content (also known as “content recommendation”) in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, ebooks, infographics, case studies, how-to guides, Q&As, photos, etc.

Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering consistent, ongoing valuable information. (Wikipedia)

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If You’re Not Content Marketing, You’re Not Marketing

It goes by many names…let’s try to name them all. Custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, corporate journalism and branded media.

Perhaps nothing says it better than content marketing. But what exactly is content marketing?

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

With our network of over 150,000 digital outlets we reach out to bloggers and website editors in your niche and provide them with engaging content written by authors who know your industry.  We can even include an image and co-citation to ensure the content has the most natural look and feel while maximizing the authority passed to your website. These content assets not only improve your website’s rankings in the search engines, but also position your brand in front of a larger digital audience and build trust within your industry. To find out more why not give us call.