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Browsing "Yellow Pages"

Search Engine Solutions

When I arrived in Canada 4 years ago, the first people to contact me was a company working with a big yellow book. I had a lovely lunch meeting with the people, I gave them my thoughts & ideas on how they could move forward into this new digital world capitulating the planet and of course my contact information.

Now, as most people who know will testify, I don’t usually sugarcoat anything, shoot from the hip is a term used a lot here in Canada and I do, It’s just the way I am.

So today as I watch the demise of a once great institution taking place, I ask myself could I really of helped? The answer MOST DEFINATLY.

Can the Yellow Pages be SavedIf fact, with a little tweaking they could rule the search engine results pages, seriously, and that’s were the real dollars are, plus advertisers would flock back to be at the top of Google.

Now could the hierarchy on the east coast put up with a straight talking Brit? now that’s another question, they could’nt the first time. I did foresee the autotrader’s problems and mentioned it, they lost money on that one. I also told them about the Google Adwords reseller program/agreement they have and what would happen with that a full 12months before it did, psychic, no, Internet experience and common business sense.

They were great at selling advertising in a book every business wanted to be in, there not very good at the Internet game. They may have some good technicians, programmers and traditional marketers in house and they certainly have a few pretty faces, Ive seen them first hand :-) But they don’t have anyone near capable for the online strategy stuff that could relight the company back into a leader they once were.

Need proof? how much have they recently spent on videos, marketing, brochures, Adwords etc promoting the new search engine solutions  program, Mucho $$$$ and where do the list organically on search? They should be totally dominating this term.

Now, solution, get expert help, pay the dollars, it wont be cheap, take the company ego’s out of the room, don’t expect a slick marketer in a pinstripe suit showing you a PowerPoint or YouTube video, these guys know shit, the ones who know in this game don’t look or work like that, we just know.

It’s never over until the fat lady sings, do something now or you will be hearing those dulcet tones sooner than you think.

Dont let Bill Gates be right. The old-fashioned printed Yellow Pages used to be the way that people  found local business, but not anymore. Microsoft founder Bill Gates has gone so  far as to predict the  Yellow Pages will be officially dead 2012 .

 

Yellow Pages Getting Dragged into Digital

Mar 31, 2011   //   by FreshTraffic   //   digital, digital marketing, ecommerce, fresh traffic, internet marketing, Yellow Pages  //  Comments Off

So the Yellow Pages are finally getting it, I spoke with these people when I first arrived in Canada in 2007 at their request and told them as much. 

But like most businesses here the truth hurts, YES you are behind a few years and playing catch up, but at least your starting to play now. The idea of a cocky little Brit telling them what they need to do with their business in a new digital world does not go down very well, they always know best.

So they have managed to get rid of the Auto Trader to the Brits to pay off mounting debts, losing $500k on what they paid for it, (bet they wished they listened now) but to be honest the British Autotader is a lot better, so may be something to look forward to in Canada.

Sensis CEO Bruce Akhurst broadcast a new strategy for the directories arm of Telstra this week stateing

“The marketing and advertising environment confronting small businesses today is totally different to what it has been in the past. Gone are the days where a local business owner wanting to advertise their business would simply advertise in the Yellow Pages, paint contact details on their company car and print business cards,” he said. (No shit Sherlock)

“The explosion of technology and advertising channels, and the popularity of digital devices, has created a complex digital world that small businesses must be part of to ensure they are found by customers looking for their services.”

Well better late than never so they say, so when the Yellow Pages girls & boys come knocking for your advertising dollars, dont forget this is as new to them as it is to you, Remember experience counts, seek out the Orange in your area.