Like anywhere else, a website requires optimization in order to rank within its own city, and Winnipeg is no exception. Winnipeg is the 7th largest city in Canada and the largest city between Toronto and Calgary.
Home to several internet startups in health, travel, and finance, Winnipeg is an overlooked technical hub with lots to offer. A little known fact, its where a few internet industries were started. Winnipeg also has a small gaming and film community which is thriving as well.
Internet marketing has made location a non-issue, allowing people virtually anywhere to operate a business online.
What is SEO
SEO stands for Search Engine Optimization. Borrowing a definition from wikipedia… “it is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.” SEO is a process which requires a time investment in order to see results. For faster results, one might try PPC, which you can setup and turn on in the same day.
Search Engine Optimization Winnipeg
There’s a city that lies on the prairies where two rivers meet. Known as Winnipeg, it’s known for hot summers, cold winters, love for hockey, and the great outdoors.
Winnipeg is also a thriving community for business, both online and offline, and has contributed a great deal for a city of barely 700,000. There is a strong community for web developers, designers, and Internet marketers. There is also the Winnipeg SEO and SEM groups as well
You can’t swing a dead cat nowadays in Winnipeg without hitting a self-proclaimed SEO expert. Just about every web design worker and internet company is deeming themselves real masters of search engine optimization.
Most of them are liars.
People tweak a few title tags and do some casual keyword research, (one recently even stole my title and description) and call themselves experts. These guys are the same ones who tell women they meet at the bar that they make seven figures and have a house in Fiji. When in reality, they live with their parents and lease their BMW.
The truth is, SEO is pretty complicated, and the rules that govern good search engine rankings change more often than the guards outside Buckingham Palace.
To be a real expert in the process of improving your position in Google requires a solid understanding of Google’s complex algorithm, which determines what site occupies that position.
The best search engine optimization specialists have been in the business for years and are constantly involved in implementing and testing new strategies and techniques. They live and breath keyword density, anchor text analysis, crawl tests and permalink structures.
In reality, there’s only a handful of real SEO experts out there. I’ve personally met and dealt with hundreds of search engine aficionados, some relatively knowledgeable of the SEO best practices.
But only two or three people I’ve met are real SEO warriors. These are the people that grabbed Google’s top spot for ridiculously competitive terms in tough markets such as travel, car insurance, mortgages and pharmaceuticals.
Casual SEO workers drown in these areas.
Needless to say, most people fall short of expectations.
If you want to know who some of the best search engine optimization specialists are, try a simple Google search for seo marketing or seo world expert. The sites coming out on the top 10 (not sponsored links) are probably pretty good at their craft.
Getting listed within your town or city is a piece of cake for most, but do they come up nationally or global? NOPE.
Just for the record for the wannabe seo’s in Winnipeg, you cannot learn SEO from books, forums or seminars, you can learn good practices which is totally different, sorry Aaron, people, Mr Wall does a great book called SEO Book which can be purchased to help beginners, I suggest you read this, then stick to what your good at.
My Granny had a great old saying, People in glass houses should not through stones.
I’m not sure why some Winnipeg companies are frightened of the Internet over traditional media. They are clinging to an old business model. Some of these traditional media have come to monopolistically control everything, and thereby get 100% of the profits.
They don’t look to the future, they look to the past. They don’t embrace change, they fight it.
With the net the public have the power to obtain what they want, when they demand it, and most importantly the power to choose what they want without buying the full package.
Winnipeg change is HERE
Archives of the Winnipeg Free Press for a $100 a year or $3.99 per day, No Thanks.
You would have thought by now that the Free Press might just have learned something, obviously not, yet again they are going back to the well of winnipeggers to try and extract more revenue, is this because the over priced advertising they churn out is suffering and ineffective?
Any person who uses the Internet today can find all they need to know for free, you can trundle through hundreds of newspapers archives from around the world, download your favorite video clips and programs, read and watch news live as it happens, even do your banking, shopping, pay bills and learn for Free.
You could take a very safe bet that most stories the Winnipeg Free Press has to offer have also been covered by some other newspapers in some format or other, so why pay?
So come WFP it is time to give something back to the loyal people of Winnipeg for a change, no more raping and pillaging, you have had 100 years of that, do as your name says, give the people of Winnipeg some FREE PRESS
The big bee that is over extension is coming back to bite a few companies in the butt, Winnipeg’s Canwest can vouch for that. This is what happens when you spend years building an empire by paying too much for crappy assets.
Who’s now going to buy newspapers in this digital age? Um – nobody. Most get the news for free on readers or other online sources. You don’t need to plug a landfill or recyclying container with reports of uninteresting stuff that happened one or two days ago.
The only downside to all of this is that once again, the loyal employees will be screwed over when shutdowns or CCAA takes place. One only need look as far as Nortel to see what happens to the ‘real people’.
It must be Winnipeg, Manitoba’s best kept secret having a former Google Director here in the city. While company’s struggle with the economic downturn to keep their businesses afloat, others are flourishing with there online presence. While a recession looms, online sales were at a all time high in December in Canada.
According to Forbes magazine, a Page 1 ranking with Google is the holy grail for any business.
So why then isn’t every business in Winnipeg knocking down the doors of the offices of the Google Guy here?
He has made millions of dollars online for companies worldwide, helped governments get elected and made millionaires out of one man band businesses.
What was he thinking setting up a head office in Winnipeg?
I spoke with the Ex Google Guy who sold out in 2004 to the search engine. I asked what he saw in Winnipeg to make him move here.
Opportunity he tells me and lots of it, but the people here don’t realize it yet. You have large, well-respected corporations here with very limited web presence, websites that could be monetized in abundance, all with low overheads.
So why aren’t people knocking down your door?
I think they are a little backwards when it comes to the Internet. They are stuck in there old fashion ways and traditional media, with like minded people that have no expertize apart from what they read about on forums or books. Google doesn’t tell you how it works in books or forums, that’s why there are very few REAL experts out there.
We only take one client in each niche market and we don’t advertise that much, the people that know KNOW.
Everywhere web designers, students, copy writers, guys who have been on a 3 day SEO course are jumping on the gravy train because they can see big bucks to be made. All of a sudden all these firms are experts on the Internet, but do they have the client’s best interest in mind. It’s a joke really but that’s life.
Winnipeg is the jewel in the crown. Cream always rises to the top:-)
I couldn’t believe when I read the article in the December 17th edition of the Winnipeg Free Press titled “Harper’s visit brings museum closer to reality.” I expected to be reading about the merits of Canada’s first national museum in over four decades, and the first to be outside of the Ottawa region, and how its creation will be a driving force in placing Winnipeg on the map internationally.
Though portions of the story covered this, I was quite disgusted to see the impact of the world’s first Human Rights Museum compared to Canada’s 12th IKEA store.
Is the economic impact of the Canadian Museum for Human Rights not important enough to have it’s own story? Do Winnipeggers value a big box furniture store equally to an international museum? Considering the next two pages were dedicated to IKEA and its economic impact to Winnipeg, you’d think they could have refrained from mentioning the Winnipeg IKEA in the same story as the Canadian Museum for Human Rights.
It seems as a city we are beginning to recognize how good we have it in Winnipeg, and a project like the Canadian Museum for Human Rights is one we can champion as a catalyst for drawing tourism from around the globe. However, once again, the media in our city misrepresents the values of Winnipeggers by diminishing our position as leaders in Human Rights issues with the same “cheap – tight – looking for a sale” label that has come to define us. Do we want to be known as ambassadors of Human Rights or bargain hunters?
Yes, I understand the positive impacts an IKEA in Winnipeg will make to our economy, and I agree it is a good addition to the city. My argument isn’t whether we need an IKEA; my point is that our media should place more respect to Winnipeg’s first, truly international tourism draw, especially considering the nature of its content.
I wonder if the shovel Stephen Harper uses to break ground for the Canadian Museum for Human Rights will be same one he uses for Winnipeg’s first IKEA? I think the shovel should first be used to bury this embarrassing story.
What do you think?
Today the U.S. Internet titan will take the wraps off its first-ever Google Canada Zeitgeist, a yearly ranking of the most common Web queries made by Canadians through the company’s search engine.
The results are as surprising as they are curious.
The most common keyword Canadians punched into Google this year was “Facebook,” the popular social-networking site. Google’s own video-sharing site YouTube came in at No. 2, and music-loving Canucks pushed “lyrics” into the No. 3 slot. The Top 10 also contained more mundane terms such as “map” and “weather.”
Until this year, the list only included U.S. search data, but for 2008, Google is taking the Zeitgeist international for the first time by publishing the top queries from 36 countries, including Canada.
If the federal election were to be decided on the basis of which party Canadians spent the most time Googling in 2008, then prime minister Elizabeth May would be unpacking at 24 Sussex Dr.
“Obama” was the keyword that saw the greatest increase in Canadian search queries between 2007 and 2008.
But on a global basis, no search keyword showed greater growth than “Sarah Palin.”
TOP POLITICAL PARTIES
1. Green Party
2. Liberal Party
3. Conservative Party
5. Bloc Québécois
1. Britney Spears
2. Jessica Alba
3. Heath Ledger
4. Lindsay Lohan
5. Angelina Jolie
6. Kim Kardashian
7. Megan Fox
8. Tila Tequila
9. Zac Efron
10. Pamela Anderson
TOP PERSONAL ELECTRONICS
1. Palm Treo
4. HP iPAQ
Zeitgeist Canada 2008
The Fresh Traffic Group’s Jerry Booth was recognized at a Chamber luncheon on Monday 29th as the city’s 2008th member.
He was welcomed in by the organizations president & CEO Dave Angus.
The days event was a who’s who in Winnipeg Business Circles with guest speaker Gail Asper presiding.
Jerry says the Fresh Traffic Group is hoping to get involved with all the new and exciting things happening in the city by bringing the online marketing skills required to new projects like the airport expansion, tourism and the human rights museum.
Winnipeg business owners of companies both large and small can achieve rich improvements in their operations if they start to ask themselves regularly, “I have just been handed a powerful new tool. It essentially lets me communicate with anyone on the planet. How can I best use it to my advantage?”
Business owners must first ask themselves a question: As a business owner, what am I trying to achieve?
Benefits of Internet to Your Business:
1) Availability Completely under Customer Control. With the Internet, visitors?potential customers ?come to Web sites at their convenience, making them far more receptive to what companies have to say because the customers aren’t being intruded upon (as happens with telemarketing).
2) One-to-Many Communications Performed Seamlessly. The Internet offers one-to-many communications systems without losing the privacy or interaction possible by phone. A single posting at a Web site reaches as many people as visit the site that day
3) Reduced Effort, Time, and Cost. The Web makes things easy and affordable.
Not all businesses are currently bringing in added profit via the Web yet; nonetheless, every business needs to be working on it in order to be competitive today.
The Web makes it possible for companies both large and small to develop new communications processes that save time and money while enabling faster responses to customer needs.
Many industries rely on widely distributed field sales forces that may consist of independent agents or company employees. In today’s fast-moving business environment, providing these front line soldiers with the most up-to-the-minute information and the best possible tools and support is critical to success, and by using the Web, companies can do so at far lower cost.
The Internet has now led to a new definition of what customers have come to expect: In the emerging era, businesses are almost required to provide twenty-four-hour Internet communications, so that the consumer can shop from home whenever he or she wants to. Sites that prosper will be more than order-taking vehicles; they will provide a creative, educational experience that builds knowledge about their products and services and engenders sales as well as ongoing customer loyalty.
Whether your business specializes in luxury cars or real estate services , the Web offers you the opportunity to find people who are looking for what your company sells.
Need advice on Internet Marketing or Website Optimization?
Contact Fresh Traffic Winnipeg Today for a free evaluation. Contact
Extracts from Shaun Stevens