When you’ve decided you need to give your website a facelift, whether it’s dated images or content or perhaps to remove flash or java elements, you may find that you’re in a pool of options much deeper than you bargained for. Joomla, Drupal, PHP, ASP, there are easily a hundred different types of content management systems you can make use of. Personally as an SEO I prefer working with HTML and CSS as it’s elegant in it’s simplicity.
Why a content management system? Because it’s easier for the end user after the site is completely built. It allows the owner of the site to be able to login to the site, to make any changes or additions that they may deem necessary, it allows the designer to create a site to your specs and leave it with you to manage in the end. This is a great idea from a designers view as maintenance and upkeep are out of their hands. As a user however, if you’re not mindful of the content you add and change, you could accidentally find yourself kicked out of the SERPs. The safest way to ensure that all of the rules and guidelines are being followed is to be in league with a search engine optimization expert. Someone who you can contact and who can direct your online efforts to better position yourself on the organic search listings.
What type of website you have built, also determines the level of difficulty your SEO will be confronted with online. There are nuances and intricacies which exist in code which can go so far as having as simple a mistake as an extra space in the page completely takes your site down. It’s of importance when you’re contracting someone to perform your SEO, that they know your CMS and are comfortable in using it.
There needs to be some distiction made about those who are truly search engine optimization experts and web designers. Web designers selling themselves as SEO experts aren’t going to do you the services you may need or require to get the results you desire. Purely SEO companies will most likely not be able to design and build you the website look you desire for your brand. Just like you wouldn’t hire a plumber to build your house, you don’t hire a web designer to perform your SEO.
Just to set a few points straight, I’m going to talk about the very basic steps to getting your web presence up and running. Because as it stands, there’s always a schiester out there, who likes to sell themselves as an expert in website design, optimization and who knows what else.
Since we’re working with the premise that you already own a business, you need to see if the domain name you’re interested in is available for purchase. So for example, your business sells personalized bath towels and robes. Now when you’re trying to decide what your domain name should be, using personalizedbathaccessories.com isn’t necessarily the best idea. Sure it has your most relevant keyword as your url, but that really doesn’t make as major a difference as some would make you believe. Just in the interest of relative ease, we’ll use the domain name of bathwear.ca for the example, url is not the holy grail of search. Step 1 is in control, congratulations!
Step 2, you need to decide on a host for your website. Things can get really crazy in this aspect, bandwidth usage, email usage, users allowed on the site, so on and so forth. When it comes to your host, you’re most interested in server uptime. It doesn’t matter if it only cost you $5 a month to host your site if it’s offline for 30% of the time. That’s 30% less time you have to be making sales online! You get what you pay for, so if your hosting plan for 99.99% uptime is $45 a month, bite the bullet and go with quality. You definitely get what you pay for, and if you’re curious about the reliability of a host, a quick perusal of their support boards is a good gauge of their quality of service.
Step 3 is where the magic begins, you’ll begin to build your website! There are dozens of different programming languages out there, but the tried and true HTML coding with some CSS magic for aesthetics can do an amazing job of a website. Additionally, it’s exceptionally easy to find even free templates with which to work from. If you visit a developer and they tell you it’s going to cost you thousands upon thousands of dollars to develop your basic website for your business, then it’s in your best interest to ask for some examples of their work. Another point to consider, how did you find the developers website to navigate? It’s often a reflection of their devotion and competance in their field of work.
Once you’ve gotten your website built, uploaded it to your host and assigned your DNS properly, you’re good to start spreading the word that you have yourself a website. There’s always the path of using existing media, television, radio and newspaper, or you could opt for a much more results oriented and trackable search engine marketing and search engine optimization. As a new website, just making it’s way online if you’re looking for fast “rankings” AdWords is the way to go. It can help draw attention to your fledgling site as you begin the much more intensive organic listings work with SEO. If you haven’t been caught by the snake oil salesmen yet, this is your last hurdle in their maze. SEO and SEM, while time consuming are both extremely measurable metrics tied to their investment. If you have an SEO for example tell you they’ll work for only $200 a month, you might think that’s a great savings, but that would be like going to the school carwash to detail your new Porsche. You absolutely positively get what you pay for when it comes to a search engine optimization company, and the number one way to find the big fish in the pond?
Search for them.
There we go, not so hard is it?
Winnipeggers will now have a chance to meet and socialize, buy & sell, blog and chat on there very own city social network.
Winnipeg, Canada, March 17, 2010 –(PR.com)– The website called www.winnipeggers.ca has launched the beta test version for the next few weeks to provide Winnipeggers a chance to shape the website as they want it. The site is unique in that it provides all the functions of a social media website like Facebook, with the convenience of easy access to information about Winnipeg. cont
Search engine optimization is pretty much the big deal in terms of online marketing. It’s a powerful tool, that when leveraged and implemented properly, can almost cement a position for you within the SERPs on Google and Bing.
Writing quality content, building an intricately connected website, working daily to acquire as many backlinks as humanly possible are incredibly powerful means to formalize your place. But like any other business practice, there’s a right way to do things, and a wrong way to do things. What happens, when you have beatufilly written, unique content, and someone unscrupulous comes along and decides to take it for themselves? You find yourself in a situation much like Fresh did earlier today.
We had someone contact us who wanted information on affiliate marketing and how she could make money, online, without a website, with our help. A tad puzzled, we inquired further, and learned that she’d gotten our name from a different website, which had no contact information. Seeing as ours was the only name actually on the site, she Googled our number, and gave us a call. After explaining that we weren’t able to help her in her search for easy money for no work online, we delved into the website url she’d given us and noticed some very poorly lifted content from our website.
Not only, had they directly copied and pasted our content onto their site, they hadn’t even bothered to change any of the links contained within. So, all of the links were there, broken, but contained within the body of which they’d copied. So plagarized text, broken links, as well as links back to our site and some of our pages. The real kicker about it though, is not only does it not work for them in terms of having unique content of any kind, but it also demeans our repuatation online. Just because we didn’t build the site, because it’s found on such a disreputable site, we’re lumped into the same bin as they are.
Some of the more technical aspects, in essence both sites could get flagged for duplicate content when it’s picked up. Generally, the spiders will note it, find that one site is older (in this case ours) and disregard the other. But until it’s determined which site is the owner of the content in question, both sites get marked as having duplicate content, hurting both.
The web is a huge repository of.. everything, but that doesn’t give free license for people to search for the highest ranking sites for particular terms, and help themselves to the (probable) years of successful SEO results. If you find yourself in the position of wanting to rip off someone elses site, be prepared for the consequences.
Small firms urged to consider search engine marketing
Small businesses could do more to take advantage of the benefits of search engine marketing.
This is according to Microsoft, which has released the findings of a new survey suggesting that six in ten US small businesses with a website currently do not make use of search marketing services.
The study also found that 86 per cent of the 400 small business owners surveyed were fearful they may be missing out on ways to grow their operations, with three-quarters of respondents saying it was likely that consumers search online for their offerings.
A quarter of firms said they felt search advertising was too complicated for them, while 35 per cent admitted that they would require the services of a search engine marketing agency to help them with such campaigns.
“By investing in paid search marketing, small businesses can track online sales and determine the return on investment for their campaigns, while at the same time boosting traffic and visibility for their websites,” Brian Boland, director of adCenter at Microsoft Advertising, commented.
Recent research by the Federation of Small Businesses showed that 70 per cent of small firms in the UK currently have their own website.