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Browsing "website optimization"

Social Networking in Plain English

Some people & business owners are still not sure what social networking is all about and how it works. The guys over at commoncraft.com came up a few years ago with a really simple explanation by video. Enjoy.

If you are ready to attract more qualified traffic or if you have questions about social networking, please contact us for more details and a free quote.
 
Fresh Traffic is a Canadian-based, Internet marketing company that specializes in search engine optimization, paid search advertising, web analytics, social media marketing, email marketing, and web and interactive media development.

Since 1996, Fresh Traffic founder Jerry Booth  has provided business solutions to local companies and national brands alike. With foundations in marketing & web development, Fresh owns both marketing and technical knowledge, allowing us to create comprehensive solutions and communicate with every member on your team.

www.freshtraffic.ca

Cheap SEO “often too good to be true”

 Getting your company noticed online is not always an easy thing to achieve. If your Website does not appear near the top of the first page on a Google search, chances are it will not see very much traffic. So in what is becoming an increasingly cutthroat business, how does an organisation draw attention to itself online?

By employing a  specialist search marketing company like fresh traffic whose goal is to help customers to find new business online, there are two distinct options for driving traffic to your Website. Search Engine Optimization (SEO) is all about making your Website friendlier to search engines, thereby achieving a higher ranking on the page. SEO focuses on optimizing elements such as keywords, navigation, images and videos, in order to obtain the best possible ranking on a search engine page.

The second option is Google’s AdWords, a paid for offering designed to maximise your online return on investment (ROI). AdWords ensures that when a Google search makes use of one of your keywords, your advert appears opposite the organic search results. Since it uses a pay-per-click system. AdWords can be more costly than SEO, but it is also more targeted and will not fall foul of changes in a search engine’s algorithms.

The down side to this is the fact that not only do the majority of users look predominantly at the left hand side of the page, (the organic SEO side) they also trust organic search results more, meaning they are more likely to click on these. Other problems include the rising cost of pay per click, along with the limited amount of copy space available – everything needs to be squeezed into a 70-character limit.

Businesses paying to improve their websites with search engine optimization (SEO) should be prepared for the cost, many companies today are paying a small amount of cash and expecting big results, but that as with most things “you get what you pay for”.

People investing in SEO should be wary of companies who charge very little as if a deal seems to good to be true, it probably is.

SEO to some can seem like smoke and mirrors, some companies we know now simply offer search engine submission, or Google adwords and camouflage it as SEO.

Doing it half way will leave you no better off than when you started down this path and don’t forget the thousands of dollars you could potentially spend in the effort, businesses should invest time and money in proper organic SEO and remember that the service is not a “one-time hit”.

Our company has experts who can help in respect of both SEO and AdWords. Call us today 204.942.4200

You can always add social media into the mix with a facebook or twitter account if needed.

New Google Results

It’s not a new trend that Google is always tweaking the way their search works, or how the results are displayed. And they’ve made another change live, which drives home the importance of being certain your website is optimized.

Normally when you conduct a search on Google, the results you’ll receive are a mix of the most relevant websites which contain your terms. Occasionally, when it was applicable, the same website may show up twice, if the algorithm deemed it applied. This recent change however, can return up to 4 results from the same website with shorter descriptive text in the results. The remaining results on the page will be the other varied relevant websites. Now why should this concern someone working on climbing the SERPs? Well, when you perform a search, the results page you’ll see contains the top 10 results. And if 4 of those top 10 are from the same website, odds are you may not have even made page one. The change is recent with Google, and if you’re ranking 5 and less on page one of their results, if your not diligent with your SEO you may soon find yourself on page two!

Page one of the Google SERPs is a difficult nut to crack, and with this recent change it’s added another level of finesse which has to be used as your site is optimized. When interested small business owners reach out to the SEO experts, it’s often they balk a little when they learn what the actual cost is to hire a professional; but if you think a pro is expensive, try hiring an amateur. Search engine optimization is the best return on investment in the online market place, so what is it worth to you to be found.

SEO is no exception, you get what you pay for

Feb 3, 2010   //   by FreshTraffic   //   internet marketing, seo, website optimization  //  Comments Off

Caveat emptor “Let the buyer beware”, a latin phrase which basically means you get what you pay for. Sure there are deals to be had, sometimes you find the diamond in the rough, but in the professional business world, if you pay for junk, you’re going to get junk.

Being frugal, isn’t necissarily a bad thing, it can be however, when you wind up making poor decisions to try and save a few dollars. Which, to be honest, will end up costing you more in the end. The reason for bringing up this point is because of the exponential growth of SEO companies in general.

There are definite points to bear in mind when conducting your checks on companies claiming to be providing website optimization. Criteria such as:

Do they have a website?
Is their site even found within Google/Bing results pages for optimization search terms?
Is their site easy to use/navigate so I can find information on the services they provide?

When speaking to a company offering SEO services, it shouldn’t be a surprise that some companies are cheaper than others. However, when it comes to the web, caveat emptor, is just as applicable, and in some cases even more so. There’s no pricing structure assigned to website optimization, no standard flat rate that everyone gets charged. This isn’t a do-it-yourself industry, it’s not something anyone can just pick up and master with a try or two.

It’s the difference between a gas jockey at the local pump station and a Nascar pit crew. If all you want is to be found on the internet, go ahead and put your website up. The spiders will crawl it, index it, and place you accordingly based on the site you’ve made and what it contains. If you want to rise to the top, and you have only a vague idea as to what to do, your best bet is to call in the experts. It’s what we do, it’s what we’re known for, and it’s a skillset no one else in town has.

If you’d rather be cost concious, by all means hire the guy working from his basement who’s only charging you **$200 per month and guarantee you #1 in Google. You’ll get exactly what you pay for, but just remember that when you’re lost on the results pages, can’t find yourself in the top 1000.. there won’t be much we can do for you except advise you to probably start over. From scratch, again. Save yourself time, effort, and aggravation in the end; the Freshtraffic team has the skillset, experience, and knowledge to get you where you belong.

**(Not a farce,I found this “service” being offered earlier today)

Web Analytics Is Easy!

Nov 3, 2009   //   by FreshTraffic   //   internet marketing, web development, website optimization  //  4 Comments

Web analytics is easy. Actually incredibly easy. Assuming the desired outcomes are changes that will positively impact your site (what other purpose can you think of?), you’ll find that even complete analytics beginners can drive surprising value.

Web analytics is made this easy because your site has more issues than you’d care to admit. Starting with some metrics like bounce rate by landing page, it’s a walk in the park to identify a host of issues with your site, your marketing plan, your calls to action and more.

Bounce rate aka. percent of single page view sessions (times where users enter your site and leave almost immediately) is the online version of your wife saying “hell no” when you walk up with that new shirt you thought was so snazzy. Don’t take it personally when people reject your content, especially when you think it’s great. It isn’t a personal jab. Just get past it and change it for the better. Test it using a website optimizer. Your site is there to make you money, not generate pride points.

Web analytics is also easy because you can learn as you go. Almost all of the insights you will come across in your web analytics journey are a result of you saying, “Interesting..” Then you dig a little, find an answer, and come up with a new way of doing things. It’s often full of surprises, your findings when you’re digging through Google Analytics or any other tool, because what you’re really looking for are things that you don’t expect.

Whether you’re a seasoned veteran or a complete newbie, you’re going to have to dig in and figure out what’s causing that drop in page views per session or conversion rate or video completion rate or whatever else you’re measuring, and it’s almost always going to be a learning experience. The conclusions and efficiencies that come from the seasoned veteran may be superior, but the newbie can definitely hold the fort, much more than we often give them credit for.

Happy Anniversary Fresh Traffic Canada

Aug 20, 2009   //   by FreshTraffic   //   fresh traffic, seo, SEO Expert, website optimization  //  213 Comments

Well it seems myself and Google have yet again something in common, birthdays.

Google went public 5 years ago and Fresh Traffic moved to Canada 2 years to the day.

To say it has been a hard slog would be a understatement, 4/5 years behind the times where the Internet is concerned, It felt like the Jurassic era, some company’s here still think it’s a fad, unbelievable.

Never one to quit though we have soldiered on spreading the word of search marketing and web optimization use for business.

I was invited to come look at Winnipeg Manitoba the heart of the continent after intially agreeing to go setup office in Toronto, boy was I surprised.

The place is great, the people are great and lots of opportunity, but business marketing here is well, old and local.

Marketers here still look to local Rags, local radio, oh… and of course the billboards and buses. Some are still amazed with their zerox machines and some have fax too.

Now for someone who was taking payments by text message in Europe 6/7 years ago, marketing the internet in 1999 and leading the search engines top listings from 1997, you can see this would be a bit of shocker.

Times are changing though, the news has arrived that the US has a new President and yes he won the election with help from the internet. The local papers now talk about twittering and radio adverts even mention www. in advertising.

Manitoba is trying to be greener, so hopefully all the monies spent on glossy magazine advertising that get 500 readers might soon change to PDF’s and save loads of trees.

Fresh is trying to do its bit for Manitoba by planting the oranges and seeds around the Province in hope that they will one day take root and prosper the new business with fresh ideas.

Would I change anything? Not on your life

Website Marketing & Internet Marketing – What You Should Know

Jul 7, 2009   //   by FreshTraffic   //   internet marketing, seo, website optimization  //  8 Comments

If you’re a website owner, then you probably already know that websites need plenty of love and attention. Then you have to think about how you use your website to get the best return on investment. Most companies pass the request on to the marketing team in the hope that they can work wonders in implementing a successful marketing strategy. This isn’t always the case, as normal marketing employees haven’t got the faintest idea on where to start to help market a website for the internet.

There is a phrase for one of the best parts of internet marketing, this is search engine optimisation(SEO). This is when a company makes changes to your website and a range of other strategies to help your website appear as high as possible in the listings in major search engines such as Google. Because search engines are still relitavely new in the world of business it can be difficult to find resources to help you, or even people to find who are willing to help. I can imagine there are not many people out there who even knew what SEO was let alone think that they needed it.

There are 100’s of people out there that claim to be someone who can help. Don’t be fooled by techincal talk from these guys as they don’t generally have the results to back up their claims. If you decide you need to look at marketing for your website then make sure the company you choose, are not scared to show previous customers or results. Always make sure you recieve testimonials from these customers to otherwise you could be sending an awful lot of money down the well and not getting much in return.

Winnipeg based Fresh Traffic acquires two Canadian web companies

May 6, 2009   //   by FreshTraffic   //   seo, web marketing, website optimization  //  345 Comments

Winnipeg based Fresh Traffic Group – one of the worlds leading Internet Search Marketing companies – today announce that they have acquired two Canadian web companies – Betop Internet Marketing and Red River web design – to operate under the Fresh Traffic umbrella.

Jerry Booth CEO of Fresh Traffic says “Having in house graphic and web designers can only help further the services already offered by Fresh. We can now build websites for our clients using all the good practices usually missed by other web design companies, that together with award winning search engine optimization and Internet marketing, will make for a very strong end product.”

The company started to relocate their headquarters to Winnipeg in September 08 with the goal of having the US & EEC offices acting as satellites. The latest acquisitions will only strengthen the Winnipeg, Canada link.

The First 100 Days

Apr 28, 2009   //   by FreshTraffic   //   search engine optimization, seo, website optimization  //  300 Comments

If you happen to look around, even slightly, you’ll learn that there is no “quick fix” when it comes to Search Engine Optimization. It’s an investment in yourself and your website, wherein you hope your content is better than the next guys.

But if you own the goose that lays the golden egg in your market niche, how can you possibly wrangle your way to the top of Google to shout out to the land? The tried, and true, SEO; correctly performed and implemented, and practiced will drive you there. But just like a journey of 1000 steps starts with the first, so does the journey to the top of the Search Engines starts with day 1 and building your site with proper coding, and SEO practices in mind.

In the first 30 days you’ll be noticed by the spiders, as they crawl your content and start finding where you fit into the billions of already indexed pages out there.

In the first 60 days, if you’ve built your site properly and have had optimization done onsite, you’ll start to see yourself climbing “the ladder” in your market niche. You may already start to make brief appearances in the top 20, exciting times for a new business.

Nearing the end of your first 100 days of properly constructed, and optimized site, your site will start to hang around consistently in the top 15 or so, top 10 if the search engines love your site, and perhaps top 5 if your market niche is that particular.

All in all, the first 100 days of a newly constructed, optimized site, can be viewed as a beginning benchmark to your strength within the index. If you’ve followed the rules, been properly optimized, you’ll enjoy the fruits of your labours and investments for a long time to come.

Good SEO Practices

Apr 13, 2009   //   by FreshTraffic   //   search engine optimization, seo strategies, website optimization  //  6 Comments

There are always the articles and posts about “How to SEO” or “SEO Tips and Tricks”, but it isn’t too often there is any discussion of what not to do from an SEO perspective. So, very briefly, lets go over some of the points of what not to do from an SEO view.

SEO Mistake #1 – Improper Use of Your Title Tag

The title tag is extremely important when it comes to website optimization, and serves multiple purposes. It tells the search engines what your site is about, it gets displayed in the search results for your page and is displayed at the top of your visitors browser while they are on your site.

SEO Mistake #2 – Improper Use of Your Keywords Meta Tag

Once upon a time the keywords meta tag was was used by search engines to determine the relevance of your website. These days even well-written keyword tags are largely ignored by Google and the other major search engine players. But that doesn’t mean you may ignore, or abuse the keyword meta tag. You could possibly wind up being penalized by the search engines instead of ranking well with them.

SEO Mistake #3 – Keyword Stuffing

More does not always equal better. Page content with too many keywords typically doesn’t read properly, and “hiding” keywords, using white text on a white background, is highly frowned upon and dealt with.

Your best bet, is to work up well written, relevant content for what your customers may be looking for, and let the web work it’s magic.

SEO Mistake #4 – Using Irrelevant Keywords to Attract Traffic

May seem like a common sense point, but to reitterate. Using irrelevant or useless content and keywords to attract traffic to your site will only lower your overall rankings with the search engines.

Aside from the few points from above, there are a great deal of mistakes you can make as a website owner that can hurt, or hinder your rankings with the search engines. Cloaked pages, doorway pages, poor coding practices, page labelling, and the list goes on and on.

Nath

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