Browsing "web development"
SEO should really be left to a marketing brain not your webshop designer.
Having a clean coded website is very important but that clean code will only benefit you once you start trying to get your website ranking in the search engines.
Rankings alone do not generate business; marketing and rankings together generate business in a great way. Yes rankings are very important but if your website is not built with the user experience in mind also than all the rankings in the world will not allow your website to convert properly.
Buyers need to see more than a just a website ranking in search results. A press release written by a marketing person and distributed through the right channels could get you a story in an online or offline publication.
A press release written by a technical SEO person for the sake of rankings will most likely not get picked up anywhere and virtually no positive effect.
Search engine and visitor trust factor is something that not only the search engines need to see but also your audience. A potential customer will be much more inclined to purchase from you or give you a call if they see you in multiple areas, the only way to really be visible in multiple areas is to come to the party wearing your marketing hat.
A marketing approach to building your rankings will not just build your rankings but also build your business.
This was a snippet from PW story
You build your first website for minimal cost.
Your website goes lives and everyone in the office is excited about having a new website.
Eventually the excitement wears off and everyone ask’s: What is the purpose of our website? Where are the calls?
Suddenly the clouds open up!
At Winnipeg Website Design part of the Fresh Traffic Group we are different.
We evaluate the company website built by either a computer program or a graphic designer.
The evaluation shows a website that can never be found by a search engine spiders because of “bad coding” , poor content, and very few pages.
We propose linking you up with an online sales person that starts with a strategy which includes content, linking, and W3 Standard coding with a site map.
People come in two groups.
1. People who make money using the internet
2. People who don’t
What makes a perfect client? Someone who is dedicated to being an expert in their field and hiring other experts to do the things they do not do.
At Winnipeg Web Design we are experts in building websites, and Fresh Traffic are experts at SEO. (Search Engine Optimization)
If you are serious about making money online, then contact us and we will be thrilled to talk about building your business and not just a website.
One more thing before I go. Not everyone can be on top! Only the people who commit and make the sacrifice and investment can be on the top. If that is you and you decide to use us as your search engine marketing company then “We will see you at the top”.
What you need to know about investing into search engine optimization
Search engines are the dominant mechanism for almost all Internet users.
Almost 90% of online shoppers begin with search engines or directories to look for products and services and 96% of searchers do not go beyond the 2nd page of results.
Ranking highly in the search engines is more effective than most advertising because your audience is looking for you. Even right now they are searching you out. Amazing isn’t it. All that business just passing right by you.
All other forms of media, your audience is looking at something else and your ad is a distraction.
Search engine optimization is all about getting the exposure for your company by the most dependable salesman in the world
Web analytics is easy. Actually incredibly easy. Assuming the desired outcomes are changes that will positively impact your site (what other purpose can you think of?), you’ll find that even complete analytics beginners can drive surprising value.
Web analytics is made this easy because your site has more issues than you’d care to admit. Starting with some metrics like bounce rate by landing page, it’s a walk in the park to identify a host of issues with your site, your marketing plan, your calls to action and more.
Bounce rate aka. percent of single page view sessions (times where users enter your site and leave almost immediately) is the online version of your wife saying “hell no” when you walk up with that new shirt you thought was so snazzy. Don’t take it personally when people reject your content, especially when you think it’s great. It isn’t a personal jab. Just get past it and change it for the better. Test it using a website optimizer. Your site is there to make you money, not generate pride points.
Web analytics is also easy because you can learn as you go. Almost all of the insights you will come across in your web analytics journey are a result of you saying, “Interesting..” Then you dig a little, find an answer, and come up with a new way of doing things. It’s often full of surprises, your findings when you’re digging through Google Analytics or any other tool, because what you’re really looking for are things that you don’t expect.
Whether you’re a seasoned veteran or a complete newbie, you’re going to have to dig in and figure out what’s causing that drop in page views per session or conversion rate or video completion rate or whatever else you’re measuring, and it’s almost always going to be a learning experience. The conclusions and efficiencies that come from the seasoned veteran may be superior, but the newbie can definitely hold the fort, much more than we often give them credit for.
It’s important to understand that there are no “direct” SEO benefits to hosting on a dedicated server. In other words, search engine spiders don’t check if your website is hosted on a dedicated server in order to give boosts or penalties based on what they find out.
There are quite a few indirect SEO benefits associated with dedicated servers though. First of all, you don’t have to worry about your website being in a “bad neighborhood”. The main problem with shared hosting is that a lot of websites, sometimes even thousands, end up being hosted on the same server/IP.
Unfortunately for the people who only employ legitimate approaches to search engine optimization, not everyone is willing to play fair. There are webmasters who are always on the lookout for the fast way to success and it’s safe to assume that out of hundreds or thousands of websites hosted on a certain server, the chances are that at least a handful may be “problematic” from that perspective. In other words, even if you do everything right, there’s a chance that you’ll have to pay for other people’s mistakes.
There’s also the issue of page loading and page refresh speed which needs to be taken into consideration. Algorithms are constantly changing, and some search engines take page load times into consideration; at least to a certain degree. It makes perfect sense if you stop for a moment and think about what search engines are meant to do. Search engines all want to display the best possible websites when someone searches for a certain term and fast page load times are important when it comes to the experience of your visitors. Of course, there are other factors which also are taken into consideration and most of them have more weight than page load times. But still, having an edge, however insignificant it may seem, is always a good thing, especially if you’re targeting terms which are extremely competitive.
But, the most important thing that dedicated servers put on the table is complete control. It’s your server and you can use it as you please. This means that you have more control over the software that you’re using and that you can tweak absolutely everything.
What is SEO
SEO stands for Search Engine Optimization. Borrowing a definition from wikipedia… “it is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.” SEO is a process which requires a time investment in order to see results. For faster results, one might try PPC, which you can setup and turn on in the same day.
Is this still true? over the last few days a web designer called Derek caused a little flutter online with his comment “Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned”
In the words of Aaron Wall at seobook
Well, I’m sure some SEO is undertaken by people without either brains or soul, but the same could be said of web designers.
It is true to say some web designers are clueless about the web, seemingly only interested in crafting pretty pictures. In Flash. They charge clients a fortune for it, and have no idea whether their self-indulgent nonsense will add any value to the clients business. It’s barely even a consideration.
That’s rather misleading. It might be true, but it’s still misleading. Some web designers, just like some SEOs, are pointless. That doesn’t mean all SEOs or web designers are pointless. Unfortunately, Derek thinks the entire SEO industry is a con.
Judging an entire industry by what some bad actors do is wrong.
I have to agree with Aaron, but got around to thinking that SEO should have a new meaning, Search Educating Operative.
Any front-end developer worth working with should be familiar with the basic tenets of search engine optimization, there is nothing evil about charging for what is obvious, the entire service industry is based on it. If someone else built a page and didn’t follow the obvious parts of SEO, charging to clean it up is perfectly ethical and provides a clear benefit.
A little more educating these people on the proper proceedures would help.
Like advertising, the worse your product (website) is, the more (SEO) you will need.
If web designers used more common sense in web development and writing quality content the less seo would be required.
It’s about education. We teach them how to write for humans rather than using internal jargon – again it seems so simple but you would be amazed at how many people don’t think about it.
In an ideal world, people would write their websites with content, usability and accessibility in mind but as they often don’t, this is where SEO comes in.
It’s unfortunate that there are a lot of shonky used car salesmen in this industry but there are some brilliant, clever people working in SEO trying to make the web a better place. It’s about creating quality content and good experiences and this is what we get our clients to do.
I think of SEO like usability – yes it’s common sense, but sometimes clients need you to come in and educate you on the best practice way of doing things
Danny Sullivan at search engine land said …
These SEOs, by the way, struggle with web developers who “think” they know SEO but don’t. Web developers who think that despite what an SEO tells them, a 302 redirect is the way to go. And thus the International Herald Tribune loses thousands of links because who wants to trust the scummy in-house SEO, right? I’ve got story after story of web developers and designers who think they know SEO but don’t, who cause major problems for web sites, and yet NO ONE ever writes a blog post blasting them.