Social Media for some small businesses especially with small budgets struggle in todays market, well we may have found the answer, Social Outbreak.
This new program is aimed at any business who firstly would love a customized page on Facebook, Twitter or Youtube, and secondly they can do this at a fraction of the price most company’s charge to look after social media channels for you.
Content, this is most peoples worry, not a problem, feeds are available in different catogories for you to use so your facebook & twitter pages are kept up to date with fresh content. A user friendly admin panel gets you up and running with very little effort and should you get a problem, live help is available, all this for $100 a month.
Members get videos, webinars and a bag full of goodies to promote your new pages, you can even earn a few dollars by recommending it to your friends.
What they say: Even if you don’t actually sell products online, a website gives potential customers and investors the opportunity to find out more about you and your company. For a website to be effective and bring new customers and investors to your doors it needs to be seen. Search engine optimization can help position your website on the first few pages of the search engines which means it’s much more likely to receive visitors.
As well as ensuring the copywriting on your website is optimized with keywords, you need to make sure your web developers or designers have created an SEO friendly website.
With 65,000 new websites coming online every day, not including new pages and blog added to existing websites daily the chances of you ever seeing high traffic and rankings without a BIG cost is near on impossible. Nobody ever mentions the cost do they.
Fact: Investment for marketing the website from approx. $1500 – $20,000 per month depending on size and your competition.
Active social media channels
What they say: Having a profile set up on Twitter, Facebook and LinkedIn (plus the numerous other social media networks) isn’t enough. For your social media campaign to be a success you need to continually interact with your network.
And to be honest who gives a crap what bus stop or pizza shop you’re at or what you have just eaten, Your top score on a farm game or flirting teens pretending while the parents are out. Get a life. Limited for business unless very local.
Fact: A full-time job to do it properly along with a full-time salary approx. $30,000 – $50,000 per annum.
An up to date blog
What they say: Blogging is one of the quickest and easiest ways to forge an identity for yourself online. Blogs allow you to share your expertise with your visitors and it encourages them to see you as a leading authority in your industry sector. As you build up your blog with opinion pieces, news stories and reviews you will create an online resource for your blog visitors.
Fact: Takes your time and money, time is money or employ someone to do it, another salary.
While there is a lot of information and help out there to get you started, do not be taken in by all the BS that people and company’s shovel out. Sure Google also has SEO guidelines which cover what you should and should not be doing in order to create a well optimized website. Check it out Rand at SEOMoz have a multitude of free blogs, videos and podcasts on their website to help people understand the basic (and more advanced) SEO techniques too, but the cold hard facts are it takes time, money and knowledge to be a real player. As I have said many times, pay peanuts and you will get monkey’s.
As a small business if you don’t have at least $20k a year to throw at marketing your online presence, forget it, you will never even scratch the surface, if some company gives you bullshit about the must have Facebook, twitter and rest accounts, run for the hills, these usually are the wannabe online marketers, with sharp tongues (usually forked) and snappy suits. You can get business from social, but it’s limited, search is and has been #1 from the start and will continue for a very long time.
Ask yourself what you do when you want something, whether on your phone, laptop or desktop, you search first.
When you’re a self-proclaimed “rock star from Mars” with “goddesses” living at your “Sober Valley Lodge,” it only makes one wonder are you a raving lunatic or a marketing genius? While many are writing Charlie off as having a mental meltdown and suffering career suicide, what he really is actually asking for is a 50% pay increase.
Sound crazy? Maybe, maybe not. Charlie’s hit show “Two and a Half Men” is the most-watched comedy in prime time averaging 15.2 million viewers. It pulls $207,000 per ad. Last season, it generated $155.1 million in CBS ad revenue according to Kantar Media.
Some people & business owners are still not sure what social networking is all about and how it works. The guys over at commoncraft.com came up a few years ago with a really simple explanation by video. Enjoy.
If you are ready to attract more qualified traffic or if you have questions about social networking, please contact us for more details and a free quote.
Fresh Traffic is a Canadian-based, Internet marketing company that specializes in search engine optimization, paid search advertising, web analytics, social media marketing, email marketing, and web and interactive media development.
Since 1996, Fresh Traffic founder Jerry Booth has provided business solutions to local companies and national brands alike. With foundations in marketing & web development, Fresh owns both marketing and technical knowledge, allowing us to create comprehensive solutions and communicate with every member on your team.
The newest hype to hit the tech wire would have to be the talks which have been occuring with Twitter, Facebook and Google. Rumor has it that the seriousness of the talks hasn’t reached a fevered pitch as of yet, but that Twitter is courting the two giants is enough to make the industry ears twitch.
The current evaluation of Twitter is somewhere in the $10 billion range, a solid improvement from it’s worth last year being tagged at just short of $4 billion. Whether or not the search, or social media giant will actually pay this amount is in doubt. Twitter has tried only a handful of money making schemes, but on the whole the media which Twitter introduced to the world doesn’t have a lot of marketing punch. It’s a useful tool for some industries and aspects of day to day interaction, but with having to reduce your world to 140 characters at a time, it can leave you short on the information side. Speculation around the talks has been springing up which supports the idea that because Twitter is running out of ideas to market itself and make it’s own money, it’ll instead sell it’s idea and worth to continue on.
Which giant could benefit the most from the purchase of Twitter isn’t a question, as Facebook already has it’s own micro-blogging idea built in in status updates. Google most definitely would have the most to gain with the purchase of the site, it might even provide the search giant with the social boost it needs to begin carving it’s own tiny niche in the social arena.
With the rapid advancement of the web, the technologies that control it and the methods that people interact with it, it makes me wonder sometimes what’s going to happen by 2020.
*cue time warp*
Your morning might be something like while getting ready for work, you’re receiving all of your local newsfeeds directly to your 3D/Holo television already sorted and delivered relevant to your interests. News snippets, weather announcements followed by sports results all fully controllable should you desire more information. The commute to work, in a hands free car navigating itself to your meetings. No one works in offices anymore, the instant web and cloud offices makes physical locations a throwback to the previous centuries way of doing business.
With cloud computing being fully integrated into mainstream business, social and common use, communication has never been simpler, or faster. Terabit internet in the sprawling cities ensures that there’s always enough bandwidth. And for those with pockets full of money, neural interactivity direct to a focusing lens you wear like glasses; providing a vast, interactive surface with which to work and play.
Online search, commerce and social activities will most likely be completely merged; think of a mega company the likes of a Google and Facebook merger. We’ll call it GoogleBook. A complete portal, with news, social feeds from friends and family, shopping via search and instant messaging for friends, family and clients. Micro-blogging sites like Twitter, would be absorbed and added to the already potent offerings provided by such a massive company. The idea of privacy online has matured and changed with the baby boomer generation gone offline to relax in peace, and the tech savvy information generation coming into it’s prime as the dominant work force population.
The web will be faster, cleaner and more relevant to each individual as the Google algorithm, Facebook social algorithm, and the Amazon shopping algorithm all become written together into a do it all super algorithm. With signing in online, it will deliver the content you’re interested in, show you what your friends have been doing the last few days and find the local best deals for the new television you were thinking of buying.
*end time warp*
It’s going to be an exciting time to be online, even in the next few years let alone in the next 10. The web and it’s technologies are growing at an exponential rate, what we’ve learned and discovered over the last 25 years online, will be doubled in the next 3-4 years; and then that time will be cut again and again. Until discoveries are coming at such a rate, that it’ll be expected to have new tech every week, instead of every couple of months.
You could also subscibe to the theory that it’s game over in December 2012 as well. No one knos what’s to come in the next few days, let alone years. Here’s hoping the web continues to grow, mature and evolve as quickly as it has been.
Search Engine Results Pages or SERPs as it’s less of a mouthful, is the organic listing of relevant results returned from a search query. Or even simpler put, it’s the list you get when you search in Google, Bing or any other search engine. Google states that they have more than 200 different ranking factors which determine the results pages. Criteria ranging from anchor text, titles, incoming links and so on down the list. Bing, while they have a different algorith, hence different results, works upon the same principles as Googles. There needs to be some backbone, or authority to the people linking to your site to really have any significant driving force. Growing your site, and letting your information onto the web is akin to sprinkling seeds to contribute to your growth, it’s where the term organic results comes from. And now to muddy things up a tad, Google and Bing have started with a new layer of criteria, social factors.
It’s one thing for a robot to navigate the web, and rank websites according to which sites have the most content, or relevant content and return those results to you. But it’s another when you add into the mix that your Facebook friends (presumably) enjoy the same things as you do and ‘Like’ a site with that dastardly Facebook button. Bing is riding on this wagon, as when you’re signed into Facebook and search on Bing, you’ll receive results with your Facebook friends list helping to determine what’s relevant to your search as well. Google social, grabs the trending social information out there, and if it’s relevant to your query returns it as well, primarily in a scrolling box as new results come in.
As I mentioned in yesterdays blog post, social media will not be going away. The web is a social environment, encompassing the globe for anyone and everyone to say their piece. How you use that to assist in leveraging your business can’t be a half though out idea. If social media marketing is important to you, you will need to put hours of your time, or someone who knows your business to help push it in the social arena. Everything from tweeting sales and upcoming deals, to answering customers questions and concerns on Facebook. There was a decent Q&A by Danny Sullivan about how Google and Bing are starting to use social media as search leverage of sorts, an interesting read but the answers weren’t surprising.
Facebook is vying to be a one stop portal on the web, what with offering communication, connections to your friends and families, business information if you can bothered to use their mediochre search functions, games and the list is growing. Facebook has become a destination for approximately half of its 500 million users, but with such a huge user base, the type of user would need to be qualified; a lot of older people, home makers and the younger information generation primarily.
As search and online shopping demographics become available from time to time, it’s becoming more and more obvious that the majority of online shopping which used to be the stay at home wives and mothers, has begun to shift to the 30+ crowd that has worked hard for their income. Facebook doesn’t have a money making angle as of yet that they’ve disclosed, but one that’s been discussed is being a marketing portal for users to but and use online services. With the online purchasing power moving more towards the 30 something career crowd however, it won’t be a terribly positive revenue model.
The chief problem, is Facebook itself. It’s clunky, often slow to navigate and the site will just randomly stop working at times giving you it’s “Oops, we don’t know what just happened” error page. It’s those issues which will serve as some reasons as to why the 30 something crowd stays away from Facebook. Contributing to the reluctance to join, is most notably, disinterest. Social media is not a fad, it’s definitely entrenched within the pseudo-mainstream with Twitter and Facebook holding court, but aside from having “friends” whom you’ve not seen since you left high school 15 years ago, there’s no draw to the join either of the sites.
We’re all equals here, we all put our pants on the same way, we all wash and we all need sleep and food. Micro-blogging on Twitter and Facebook serves as a valuable go between for business in that your customers can feel they can leave a direct line and voice their question or concern. As for personal use, there really is none for the “normal” everyday person. As for personalized advertising coming from using Facebook and Twitter? Programmers have been writing query strings to pull information from databases for years, if you’d like to have a look see, create an account using a strange or silly name and see the types of ads you’re served.
Getting your company noticed online is not always an easy thing to achieve. If your Website does not appear near the top of the first page on a Google search, chances are it will not see very much traffic. So in what is becoming an increasingly cutthroat business, how does an organisation draw attention to itself online?
By employing a specialist search marketing company like fresh traffic whose goal is to help customers to find new business online, there are two distinct options for driving traffic to your Website. Search Engine Optimization (SEO) is all about making your Website friendlier to search engines, thereby achieving a higher ranking on the page. SEO focuses on optimizing elements such as keywords, navigation, images and videos, in order to obtain the best possible ranking on a search engine page.
The second option is Google’s AdWords, a paid for offering designed to maximise your online return on investment (ROI). AdWords ensures that when a Google search makes use of one of your keywords, your advert appears opposite the organic search results. Since it uses a pay-per-click system. AdWords can be more costly than SEO, but it is also more targeted and will not fall foul of changes in a search engine’s algorithms.
The down side to this is the fact that not only do the majority of users look predominantly at the left hand side of the page, (the organic SEO side) they also trust organic search results more, meaning they are more likely to click on these. Other problems include the rising cost of pay per click, along with the limited amount of copy space available – everything needs to be squeezed into a 70-character limit.
Businesses paying to improve their websites with search engine optimization (SEO) should be prepared for the cost, many companies today are paying a small amount of cash and expecting big results, but that as with most things “you get what you pay for”.
People investing in SEO should be wary of companies who charge very little as if a deal seems to good to be true, it probably is.
SEO to some can seem like smoke and mirrors, some companies we know now simply offer search engine submission, or Google adwords and camouflage it as SEO.
Doing it half way will leave you no better off than when you started down this path and don’t forget the thousands of dollars you could potentially spend in the effort, businesses should invest time and money in proper organic SEO and remember that the service is not a “one-time hit”.
Our company has experts who can help in respect of both SEO and AdWords. Call us today 204.942.4200
You can always add social media into the mix with a facebook or twitter account if needed.