Newspapers and other print mediums, even TV are losing a huge portion of their advertising revenue share to the web, most of these now own an online property where they are trying to make up revenue losses, is this too little too late?
There are many reasons that have made it hard for the traditional media company to compete with its own online web property and here are just a few of them:
1. The web has more competition:
Offline they are competing with only a few other newspapers/stations, but on the web they are competing with millions, the web has given everybody a voice for free!! Not everyone can establish a print newspaper or a TV station, but everyone can easily own a Blog FOR FREE, and if you happened to be a really good ad writer in a specific niche, you could well start to get your own audience.
2. The web is fast paced compared to traditional media:A few months in the web world is a very long time, so while those guys are strategizing for the next 5 years, a young 20 year old could come up with another Facebook or Digg, or may be another Google.
3. Should you care less about brand/reputation:
When it comes to the web medium, it is an open environment, expect criticism, spam and all kinds of other attacks, fear will get you know where, get rid of these fears and go online.
4. The low cost of getting traffic on the web:Thanks to paid search and search engine optimization; you can get instant traffic online once you have finished your website, you can also control the amount of traffic/money you want to spend every day.
5. The web has a huge user base:
Before the web there were millions of people who were unreachable by any media, the popularity of the web has created a huge user base where small ideas can find people interested them.
Is traditional media going to die soon?
It will not die, but traditional media should expect to lose more of it is advertisement revenue year by year, they have a solution, which is to convert more resources towards their web departments and try to hire some creative minds AND online marketing experts in order to;
- Drive more traffic to their online properties
- Enhance their brand
- Make it harder for smaller players to penetrate the market by continually growing your own online presence to catch any new opportunities.
BBC News website to feature longer headlines on story pages, making them easier to find on search engines.
Not before time, I remember being called by them in 2006 for advice which they thought a bit expensive on the marketing budget at that time, obviously with dollars dwindling and more eyeballs on websites now they have had a change of heart.
“We estimate that about 29% of BBC News website UK traffic comes from search engines.”, says Steve Herrmann, editor of BBC News website.
The BBC will therefore allow its journalists to create two headlines for a story. While the shorter one between 31 and 33 characters appears on the front page and the website indexes as well as on mobile phones, the longer one – up to 55 characters will appear on the story itself – and in search engine results.
Search engine optimization has become a standard practice for most online organisations over the past couple of years, the guardian.co.uk included. As users began to find stories more and more via search engines or Google News, via personal recommendations on social media or in email, via links on Twitter or their RSS readers, news publishers wanted to be sure of reaching them.
“The practice of ‘search engine optimization‘ – making content in such a way that it is easily retrieved via search engines – is an important area for us and for others across the web.
So does the justification damage the use of language? Or does it only stop journalists from inventing too complex phrases that were not understandable anyway? Since search-optimized headlines will tend to include all the key words a user might type in when he or she is searching for a topic, the headlines may even be more useful.
In fact, in the news sector, the changes are minimal – as the BBC shows in an example: “Possible counter-bid for Cadbury” becomes “Ferrero and Hershey in possible counter-bid for Cadbury”. Might be a bit harder to scan on a front page, but the longer headline is definitely more informative.
May be the Canadian newspapers, TV and Cable companies here might eventually catch on
The Internet and the television have circled each other for years, but the timing was never right for them to form a serious relationship.
Now with Yahoo playing matchmaker, their union promises to flower in a big way.
The Sunnyvale Web portal, with the help of Intel, made one of the bigger splashes at the Consumer Electronics Show in Las Vegas earlier this month with the full unveiling of its Yahoo Widget Channel, a new platform for Internet content that will be embedded in TVs from a number of major manufacturers.
The initiative takes the flirtation that companies like Sony and Samsung have had with watching Internet content on the TV and gives it a profound boost, helping users consume a robust version of the Web through one of their most beloved consumer electronics devices.
Sony, Samsung, LG, Toshiba and Vizio have announced plans to deploy the channel on upcoming Internet-connected TVs starting this spring. Their TVs will feature at least 20 TV-optimized widgets or applications including MySpace, eBay, YouTube, CBS and – of course – a number of Yahoo properties like Yahoo News, Weather, Video, Finance and Flickr.