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Browsing "technology"

Is Google Android Dead

Jul 12, 2011   //   by FreshTraffic   //   Android, apps, Google, microsoft, mobile, technology  //  Comments Off

While the possibility that Android, a beloved smartphone institution, could be sued out of existence by Apple, Microsoft, it is alarming to many, this incident in many ways serves most of all to illustrate much broader problems with the U.S. intellectual property system.

Companies in the U.S. are laying claim to increasingly generic intellectual property and using that IP as instrument not to innovate, but to litigate. The street runs two ways in most cases — often times IP lawsuits are followed by IP counter suits. But often one player in the market is using IP as the general bully, while the other is trying to defend itself.

Many argue the U.S. desperately needs intellectual property reform. But the federal government under both former President George W. Bush (R) and under President Barack Obama (D) has been slow to act.

The Nortel sale should offer a key signal to the market. If the federal government blocks it, it may be a sign that the era of using IP as an offensive weapon is coming to an end. On the other hand, if it’s approved without restriction, it will offer a virtual blueprint of how to defeat your competitor. If the latter scenario plays out consumers may find themselves in an odd market where it’s not the competitor with the best products that wins, but the company with the best lawyers and patent portfolio.

Personally, knowing Google as I do, I think they may well have something up their cuff, watch the space.

The Greatest Guessing Game

What is the greatest guessing game you ask? It’s the game which has made Google, Microsoft and Yahoo, as well as other search engine start ups and even failures, piles of money just by mention of the word. Search, is the greatest guessing game.

What happened when Google took the game and applied it’s own rules, was dominate the online community as it propelled itself forward, clawing and fighting for all of the infomation it could find. There are various illustrations of the web which come to mind when it’s pictured. Firstly as a web of course, of interconnecting websites and pages, all of which the search bots, spiders naturally, navigate their way around and build up this interconnectability between them. I’ve seen pictures of the internet visualized as planets in galaxies and solar systems, as continents on a map and even as a DNA strand at one point. The best visualization I can come up with is that of an ocean, and all of the websites and pages of the internet are just kind of floating around. People are like little fish, darting around from point to point, sometimes finding what they want, sometimes not. But it’s a fluid environment, never the same from day to day and always on the move.

An article written about which search engine is better at delivering relevant results was the inspiration for today. It tried to demonstrate that by using identical results in different search engines, that one could clearly deliver better and more relevant results than the other. The reality is I believe, much murkier than that. Google is absolutely a brand name, and used extensively in all walks of life. Bing is working hard on branding itself as a decision engine and not a search engine, but in the end both algorithms do primarily the same thing. They guess at what you’re looking for, they guess that they’re delivering you what you want to see and they guess mostly correct only because you’ve already told them what you want to see. Whether it’s via your search history, cookies saved on your computer or even your directly typed search query. Search is still just a game, and for now Google still plays it best. The internet and online technology being what it is, we’ll revisit the topic in a year and everything may be upside down.

No Master of All

There are a great many different trades out there, with widely varying skillsets. Chefs, mechanics, electrical engineers basically you could list jobs until you run out of breath. But just because someone once cooked breakfast, I wouldn’t assume that they could handle a full course meal for 100 guests. The skillset just isn’t there.

So it’s the same for search engine optimization and search engine marketing. The terms are very different, and different measures and skills need to be applied when working with the two. As a for instance, the largest difference in SEO and SEM is placement within the SERPs. SEO will return organic placements, in the center of the page only partially based on your content if it was deemed relevant to the search parameters. SEM on the other hand, will net you a place within the sponsored links area of the SERPs, where compelling ad copy can net customers. Different skills for different results.

Just as SEO and SEM differ, so does the practice of SEO, web design and web programming. Web designers who sell themselves as web programmers who can also list you page one for SEO, that’s an exceedingly wide range of skills. Often these skillsets can mesh and work well with one another, but just as the saying goes “jack of all trades, master of none” if you try and contract a do it all for your online branding, you’ll find your results lacking.

Web designers typically aren’t interested in what’s necessary for organic SEO to be most efficient, as it really has nothing to do with how aesthetically pleasing the page is. Web programmers conversely, are likely to use a lot of dynamic coding which doesn’t play well with organic SEO either. There is a middle ground, where an aesthetically pleasing website, can be active and interactic for your users. Ensuring you properly weigh out a budget for your web design, programming *and* SEO separately, is your first step to running your way up the SERPs.

Disappearing streets, Hacking Google

Nov 3, 2010   //   by FreshTraffic   //   Google, internet news, street view, technology  //  Comments Off

So Google was given a bit of a tap on the wrist after the whole Street view debacle. It’s ended up seeming like the agencies in charge of investigating the search giant on the privacy charges have taken them at their word when they say “We’re sorry, we didn’t mean it.”

Taken a step further yet, it’s surfaced that while you can opt out of having your home, face or anything else blurred or removed, you don’t even technically need to have a stake in the location. If you search an address on Google Maps, use the street view option, on the bottom of the page there’s a tiny grey text link stating simply “Report a problem”. Now clicking this link, will open a new page for you, where in you can describe the problem you’ve encountered in a neat little form. It could be a privacy issue, an inappropriate picture or the ubiquitous “other”. Upon filling out the few fields of informations, selecting the image you have a “problem” with, Google sends you a confirmation email and that’s that. In a few days, the site disappears; interestingly enough, there’s no corroboration as to whether or not you have any claim on the image you report. Possibilities abound.

More from Google and privacy? Okay! Anyone remember Google Buzz? Wouldn’t surprise anyone really I think if there wasn’t much mention of it, it was rather short lived in the social media sector. When Google flipped the switch on Buzz, they made a life ending (for Buzz) mistake; they exposed peoples Gmail contact lists. It didn’t take them long to fix it, but in the instant it was discovered, it doomed the idea. And because we all have something to hide, a class action was brought against the company stating in essence that “..Buzz publicly exposed data, including users’ most frequent Gmail contacts, without enough user consent.”

The courts have reached a resolution in the matter, and in the end US based Gmail users get nothing. In their email to users Google stated: “The settlement acknowledges that we quickly changed the service to address users’ concerns. In addition, Google has committed $8.5 million to an independent fund, most of which will support organizations promoting privacy education and policy on the web. We will also do more to educate people about privacy controls specific to Buzz. The more people know about privacy online, the better their online experience will be. Just to be clear, this is not a settlement in which people who use Gmail can file to receive compensation. Everyone in the U.S. who uses Gmail is included in the settlement, unless you personally decide to opt out before December 6, 2010. The Court will consider final approval of the agreement on January 31, 2011.”

And to put a final twist on the Google of today, they want you to hack them! From their security blog posting “Today, we are announcing an experimental new vulnerability reward program that applies to Google web properties. We already enjoy working with an array of researchers to improve Google security, and some individuals who have provided high caliber reports are listed on our credits page. As well as enabling us to thank regular contributors in a new way, we hope our new program will attract new researchers and the types of reports that help make our users safer.”

As was evidenced by all of the closed testing they could muster (Buzz), nothing can substitute for opening up the gates to the world and saying “Break it if you can so we can fix it!” It’s all laid out in their post here, and who knows, if you’re good enough you may receive their top pay of $3,133.7.. those who know, know.

The Internet is Upgraded

Oct 27, 2009   //   by FreshTraffic   //   internet news, technology  //  393 Comments

The Internet Corporation for Assigned Names and Numbers – (ICANN), the folks who help make the Internet go ’round, are in the final stages of passing a proposal to introduce non-Latin characters to web addresses. Who knew that all this time, those www.urlhere addresses were latin, that’s greek to me..

Anyways..

This is an incredibly huge change. Aside from being one of the biggest changes to domain names since the Internet was created, 40+ years ago, it also finally takes into consideration that more than half the Internet’s users’ native languages contain non-Latin characters. In a very real sense, it represents the liberty of the Internet.

What this means, is we’re going to start seeing more of these urls:
אניגרZOמ’דo.com
زضطمسدس.com

instead of the same old freshtraffic.ca addresses. If everything goes according to plan, we may start seeing the new urls as early as November 16th.

In the realm of SEO, this will definitely change some strategies, as companies can now start thinking about how their urls and associated text is translated, if they have an overseas presence. You may soon find yourself falling out of favor with international visitors in that sense, but gaining more localized business. It goes both ways in that end.

Technology was the driver, Obama campaign manager

Jan 14, 2009   //   by FreshTraffic   //   internet, media technology, obama, technology  //  4 Comments

He’s credited as the mastermind of the most successful U.S. presidential campaign in recent history.

David Plouffe, who was reportedly in charge of the Obama campaign’s moving parts – media, staff, fundraising and travel – is not part of the presidential transition team, nor is he expected to join the incoming administration.

Plouffe laid out some of the campaign successes during Tuesday’s speech that at times seemed aimed almost entirely at political junkies. He credited that success to technology and the grassroots nature of the campaign.

“There was a freshness to our message and we thought we were using technology well,” he said of the hundreds of millions of dollars raised on the Internet. “Technology was the driver for us in fundraising and delivering our message.”

The campaign team invested a lot of time in making sure its message was clear and communicated directly to supporters. More than 13 million names were on their email distribution list.

The idea was to have supporters talk to their loved ones and neighbours about the campaign, which Plouffe believed would be a more powerful way to spread the word than television ads and newspaper articles.

Plouffe, who did not take questions from the media and reportedly forbade audio and video recordings of his Toronto speech.