You can’t swing a dead cat nowadays in Winnipeg without hitting a self-proclaimed SEO expert. Just about every web design worker and internet company is deeming themselves real masters of search engine optimization.
Most of them are liars.
People tweak a few title tags and do some casual keyword research, (one recently even stole my title and description) and call themselves experts. These guys are the same ones who tell women they meet at the bar that they make seven figures and have a house in Fiji. When in reality, they live with their parents and lease their BMW.
The truth is, SEO is pretty complicated, and the rules that govern good search engine rankings change more often than the guards outside Buckingham Palace.
To be a real expert in the process of improving your position in Google requires a solid understanding of Google’s complex algorithm, which determines what site occupies that position.
The best search engine optimization specialists have been in the business for years and are constantly involved in implementing and testing new strategies and techniques. They live and breath keyword density, anchor text analysis, crawl tests and permalink structures.
In reality, there’s only a handful of real SEO experts out there. I’ve personally met and dealt with hundreds of search engine aficionados, some relatively knowledgeable of the SEO best practices.
But only two or three people I’ve met are real SEO warriors. These are the people that grabbed Google’s top spot for ridiculously competitive terms in tough markets such as travel, car insurance, mortgages and pharmaceuticals.
Casual SEO workers drown in these areas.
Needless to say, most people fall short of expectations.
If you want to know who some of the best search engine optimization specialists are, try a simple Google search for seo marketing or seo world expert. The sites coming out on the top 10 (not sponsored links) are probably pretty good at their craft.
Getting listed within your town or city is a piece of cake for most, but do they come up nationally or global? NOPE.
Just for the record for the wannabe seo’s in Winnipeg, you cannot learn SEO from books, forums or seminars, you can learn good practices which is totally different, sorry Aaron, people, Mr Wall does a great book called SEO Book which can be purchased to help beginners, I suggest you read this, then stick to what your good at.
My Granny had a great old saying, People in glass houses should not through stones.
The imminent death of SEO has been a hot topic amongst SEO professionals for quite some time now. Some SEO professionals worry that their careers are in jeopardy since search engines are continually making improvements to their technologies. Search engines are in the process of completely revamping their ranking strategies to fight spammers and improve user experience. For example, Google is currently improving intent and behavior-based search in order to provide more relevant search results. So what does this all mean for the future of SEO? Is the death of SEO an inevitable outcome of the advancement of search engines?
People have been predicting the end of SEO since the very beginning. While it’s certain that things on the SEO front are always changing and that search engines are getting smarter, SEOs will continually adapt to these changes just as they have in the past. As long as search engines list websites without requiring the websites to pay a fee, SEO will exist.
Google’s Improvements and What They Mean for the Future of SEO
In the quest to fight spam and improve user experience, Google is in the process of implementing a series of changes in behavior and intent-based search. Every person who conducts a search for a particular term will have different results based on their location and search history. As a result of these changes, search engine optimization have to switch from only targeting keywords to focus more on increasing traffic and conversions. A possibility is that link building will become far less important in the future of SEO because Google will determine the value of a website based on how visitors engage with it. The ultimate goal of websites will be to provide compelling content that entices visitors to read, share, bookmark, and so on.
Social input through voting is another feature that search engines are tinkering with in order to provide user-controlled rankings. Search engine users might have the chance to vote for sites they like and sites will get ranked based on such votes. The model will be similar what’s seen on social voting sites like Digg and Reddit. Of course, search engines will have to find a way to ensure that votes are made naturally in order to prevent black hat SEOs from fooling the search engine bots.
Google and other search engines are raising the bar in SEO. Initially, this will make it harder for SEO professionals to do their job but the end result is positive. Spammers and black hat SEOs will have more difficulty succeeding in their unscrupulous efforts and search engine users will be provided with content that is more relevant.
Humans, Not Machines
As always, the aim of webmasters and SEO professionals should be to appeal to humans. People spend so much time trying to trick the search engines that they forget who they are ultimately serving: people! Your site should be optimized but your priority should always be to fulfill needs and provide solutions. Considering the direction that SEO is going, human actions and behavior will ultimately determine rankings. Your SEO success depends on your ability to engage people through great content and social media marketing
Winnipeg based Fresh Traffic Group – one of the worlds leading Internet Search Marketing companies – today announce that they have acquired two Canadian web companies – Betop Internet Marketing and Red River web design – to operate under the Fresh Traffic umbrella.
Jerry Booth CEO of Fresh Traffic says “Having in house graphic and web designers can only help further the services already offered by Fresh. We can now build websites for our clients using all the good practices usually missed by other web design companies, that together with award winning search engine optimization and Internet marketing, will make for a very strong end product.”
The company started to relocate their headquarters to Winnipeg in September 08 with the goal of having the US & EEC offices acting as satellites. The latest acquisitions will only strengthen the Winnipeg, Canada link.
If you happen to look around, even slightly, you’ll learn that there is no “quick fix” when it comes to Search Engine Optimization. It’s an investment in yourself and your website, wherein you hope your content is better than the next guys.
But if you own the goose that lays the golden egg in your market niche, how can you possibly wrangle your way to the top of Google to shout out to the land? The tried, and true, SEO; correctly performed and implemented, and practiced will drive you there. But just like a journey of 1000 steps starts with the first, so does the journey to the top of the Search Engines starts with day 1 and building your site with proper coding, and SEO practices in mind.
In the first 30 days you’ll be noticed by the spiders, as they crawl your content and start finding where you fit into the billions of already indexed pages out there.
In the first 60 days, if you’ve built your site properly and have had optimization done onsite, you’ll start to see yourself climbing “the ladder” in your market niche. You may already start to make brief appearances in the top 20, exciting times for a new business.
Nearing the end of your first 100 days of properly constructed, and optimized site, your site will start to hang around consistently in the top 15 or so, top 10 if the search engines love your site, and perhaps top 5 if your market niche is that particular.
All in all, the first 100 days of a newly constructed, optimized site, can be viewed as a beginning benchmark to your strength within the index. If you’ve followed the rules, been properly optimized, you’ll enjoy the fruits of your labours and investments for a long time to come.
Magic! Mysticism! Mystery!
Nope, guess again. Search Engine Optimization, is to a lot of people, full of magic and mystery. It has none of these qualities, yet when it’s done right, it can definitely provide the illusion of it.
Proper SEO, can change a companies future, drive internet marketing and sales, give that needed visibility for your campaign race, and more! When the rules are followed, and the steps are taken, it can be magic.
That being said, there’s the black magic out there of course. The not so legal tricks, cloaking, hiding text, keyword stuffing, just to name a couple. The temptations for fast results, often come with the just rewards, barring of your site, to outright banning your site from the index.
In the end, the good guys win, and the bad look for a new way to use their tricks.
Which hat will your hero wear?
What does SEO, American Idol and Hell’s Kitchen have in common?
Nothing really apart from the leading men are all Brits.
You have Simon Cowell the cocky straight talking British judge who just tells it as it is on Idol and other shows,and he is usually right. He also just happens to makes millions of dollars do so.
Then theirs Gordon Ramsay, the F Word expert chef in Hells Kitchen who curses more F’s B;s and C’s explicits in a 30 minute cook show than most people hear in a month.
Then you have Jerry Booth a World Renowned SEO Expert who has been called a mix of both the above.
I met Jerry over 9 years ago, I have worked with him on numerous occasions in that time with large and small clients worldwide, is he like the above? ABSOLUTELY.
Hot headed, quick tempered, impulsive, impatient and impossible. Hates taking orders, fearless, energetic, gloriously independent, wonderfully ambitious and eternally hungry for a new adventure.
There is of course, an element of truth in all this but there’s a lot more to the story. We’re talking about a wise thinker and careful planner, someone with amazing willpower and initiative, but above all that he is a WINNER.
So if you love Cowell and Ramsay, You’ll love Jerry, no ego’s get stroked,a few dented maybe, he treats everyone the same, I have been in his presence when telling some very famous people who most would be clambering for autographs, pictures or even fainting in there presence just exactly what he thought with explicits included.
The world is full of talkers, but not many do the walking too, here’s 3 that do.
Whenever I ask a prospect what their goals are, all too often their answer is, “We want to rank in the top three results for keywords A, B, and C.”
Is that really a goal?
Now, I understand that high rankings (or, rather, organic search traffic) are important. I sincerely believe that a sound organic search strategy should be the core of every business’s marketing efforts.
This goes back to the old adage of running a business (location, location, location). You must be where people are actively searching for your product or service offerings.
However, imagine that you had the perfect retail location and yet your storefront was filthy. Perhaps there isn’t as much as a sign with your company’s name on the front of the building. Perhaps, once you get into the location, not a single item has a price tag and the salespeople are nowhere to be found.
That traffic coming through your parking lot isn’t going to help much, is it?
There are three basic rules that you need to follow to have a successful Web presence:
1. Brand matters.
2. Usability matters.
3. Search engine optimization matters.
The look and feel of your Web site is a key component to success on the Web. For example, last summer, a retailer that was enjoying great rankings in the search engines approached my company about a possible redesign of their Web site.
When I pulled the site up, it was very evident that these folks needed a facelift (the site was very ’90s, with no brand — not even a logo — and it was poorly organized). This e-commerce Web site was typical of many: it was graphics-heavy (not even formatted consistently) and had little to offer in terms of (keyword-rich) product descriptions.
Bottom line: there was no way that I would drop my credit card info on this Web site. I didn’t trust it. If I were a common searcher, I’d probably spend about five seconds on the page that I landed on, then hit the back button and check out the next result.
Build a Web site that exudes credibility and trust with your target audience. Because online, a competitor is always next door to your perfect location. And, next door to them is another competitor. You get the picture?
OK, let’s assume your Web site looks great now. So, if you manage to get the traffic to your site, you probably want people to fill out a lead form, call you, or buy a product.
Too often, prospects tell me that a phone call is a major point of emphasis for them, yet you can’t easily find their phone number on their page. Check some of the most successful e-commerce or lead-gen Web sites and you’ll notice that most of them display their phone number on the top right of every page. Little things like this can have a dramatic impact on your success.
Every click/visitor to your Web site is valuable. Yet many don’t put the effort to get the most out of every click.
Once you get people to your site, what do you want them to do? Download a white paper? Sign up for a newsletter? Complete a lead form?
Now, be honest with yourself. Are you making this action obvious to your visitors? People on the Web have very short attention spans.
Search Engine Optimization Matters
Now, just because I put SEO last on this list doesn’t mean that this is the last thing you should do. Oh no. The creation of your information architecture absolutely should be done in conjunction with your SEO efforts.
Your SEO team should research (or at least approve) the content management system and coordinate the design and site development. SEO is the foundation of your efforts.
Funny thing about how SEO and usability go hand-in-hand. Visitors to your Web site like content. They may be researching and need to read those detailed product descriptions.
And, coincidentally, search engines like that content, too. So, the more search engine friendly you make your Web site, the more usable the site will become. If your content is good enough, people might want to link to your Web site.
You know what else users like? Blog content. They love finding “unbiased” helpful/resourceful information. They love reviews. They love forums.
Guess what. Search engines love this stuff, too! Ever seen Wikipedia show up in your searches on Google?
So, next time you’re trying to determine your SEO goals, stop for a moment and think about the bigger picture. SEO is just one part of Web success.
Okay Time to Tell and we know better than most
1) Never be over confident : Uphold some modesty and keep in mind that it doesnt matter how good things look for you now, there is much more work to continue.
2) Don’t keep all your targeted terms in one basket : Barack Obama knew that to win an election meant campaigning in a multi-tiered fashion. You can’t target just one region. You must keep hold on every segment of your market in terms that they can understand.
3) Begin early : It was 2 years before Barack Obama became President that he started campaigning for it. For Online, age is a factor. Start up early and hold a top position.
4) Newcomers can beat old veterans : First it was Hillary Clinton then it was John McCain. Just because the other guys have more experience doesn’t mean that the guy with new ideas can’t come out on top.
5) Don’t spend all your time in areas you know you’re going to win : You must target the swing states – that is, there are segments of the marketplace that can go your way or move closer to your competition. Focus on those segments and make a strong case for yourself.
6) Build up a team that covers up for your weaknesses : Obama selected Biden which made a big difference. All Obama where lacked, was in experience which was make up by his running mate. Build up your team in a similar manner and lead ahead.
7) Be positive : It doesnt matter what the enemy throws at you, stay positive and be focused. Always have a ray of hope.
8) Change : Make sure that if you offer change that it is change we need.
Remember, SEO is not a zero sum game. Barack Obama and Online team have lessons to teach us all – about Search Engine Optimization and about life.
With more than 70 million people getting their news online every day, your news is about more than just reaching the media.
Your news can be a powerful tool to directly reach the millions of people searching for information online, drive traffic to your website and maximize your online visibility.
News search engines like Yahoo! News and Google News offer a great way to direct targeted traffic to your website and help you generate awareness about a topic or your company.
Petsecure Pet Health Insurance, Canada’s leader in pet insurance, has announced that they have engaged the services of Fresh Traffic Group to drive qualified sales leads to their website and strengthen their brand online.
“Since undergoing a major rebranding of Petsecure in early 2008, we have seen a noticeable difference in how people are finding us online. We identified our placement on the search engines as one of the major areas to invest for this years marketing budget. We understand that to achieve high placement on the search engines, the best approach is to hire an SEO expert to consult us on the optimum way forward online,” says President of Petsecure Randy Valpy. “We were pleasantly surprised to find that a former Director of Google UK was headquartered right here in Winnipeg. We are confident that by engaging his company we can regain our position as leaders online for pet insurance in Canada.”
Comments Fresh Traffic President Jerry Booth, “We are always proud when we have the opportunity to work with industry leaders. We hit it off immediately with the management team at Petsecure, and we are confident that we can help them restore their position as leaders online. We often meet with companies who have placed a great deal of accountability in their IT departments or web designers to handle the task of marketing online. The reality is that SEO is a completely different skill set than that of an IT professional or web designer. This is why we welcome the opportunity to work with a company like Petsecure who value the importance of our service. We are excited to show them the results that come with engaging the expertise of a company dedicated to search engine marketing.”
About Petsecure Pet Health Insurance.
Petsecure Pet Health Insurance, the core brand of SecuriCan General Insurance Company, is 100% Canadian-owned and operated. It is Canada’s first and leading pet insurance provider, helping to provide the best care for dogs and cats, and peace of mind for Canadian pet parents since 1989. Their signature member package, Secure For Life™, provides comprehensive accident & illness coverage, routine care for pets, plus member benefits including dental, alternative care and more.
For further information on Petsecure, please visit their web site at www.petsecure.com or contact Mika Sanson, Manager, Marketing & Communications at: 204-942-2999 ext. 7297, email@example.com
About Fresh Traffic Group – www.freshtraffic.ca
Fresh Traffic Group, operated by former Director of Google UK, Jerry Booth, specializes in organic search engine optimization (SEO) and search engine marketing (SEM), helping company websites to place high on the pages of the major search engines such as; Google, MSN and Yahoo. The company is headquartered on the 16th floor of the CanWest Global Building in Winnipeg, MB Canada.
For further information or to book an appointment to meet, contact: David Guspodarchuk, Sales Manager, 204-942-4200 ext. 2225, firstname.lastname@example.org