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Browsing "seo"

Twitter SEO, Provides profile directory to search engines

Oct 9, 2012   //   by FreshTraffic   //   Google, internet marketing, search engine optimization, seo  //  Comments Off

So they worked together until the 2011 fallout when twitter supplied real time results to Google, now twitter is getting more into SEO, who said it was dead?

After changing it’s robot.txt file some weeks back, twitter has now let the search engines, Google, Bing and others checkout there user profile directory, basically a sitemap of all the users, this of course will help people find the accounts they’re looking for with various search engines.

According to reports Google has indexed 718,000 matching results, Bing with it’s renowned slower bot has only got the directory home page at present but will surely get the others sometime soon.

So SEO still lives on, well in the eyes of social media sites anyway.

Infographic: Who says SEO is Dead

Oct 9, 2012   //   by FreshTraffic   //   Google, internet marketing, search engine optimization, seo  //  Comments Off

Came across this great infographic by Aaron Wall at SEOBook, what I found most interesting was the deluded people mentioned, here at Fresh Traffic we have been coming across people like this from day one of the internet. The truth of the matter is that most people who say or mention this are on the list, why? simple they cannot do it.

Click to enlarge to pdf version

Penguin Fallout

May 3, 2012   //   by FreshTraffic   //   algorithms, bing, Google, internet news, seo  //  Comments Off

Okay so the search world has ended for some website owners out there with Googles latest algorithm update, Penguin. The update which was designed to cull spammy websites from the search results, had an (un)expected side effect on websites which had usually hired less than stellar SEO companies. There have been multiple threads posted on the Google forums, about how each website was wrongly infracted; in their view.

Google has made some drastic changes in their algorithm in the last year, the majority of which were implemented to help clean up the results page. Pandas, Penguins aside, the goals to clean up the results has started to shine a light on an SEO trouble spot. Search engine optimization is a greatly discussed, debated, and lucrative topic online. Because it’s such a high margin of profit enterprise, it’s seen as an added value feature for, mostly web development firms, and even for some who just like to ride the trend wave. The trouble begins, when you, as a business owner, begin to be taken in by a few buzz words in the market. Backlinks, social media, videos, all of these are definitely avenues to explore and work with to help raise your organic search worth, but they’re far from what matters the most to the engines. There are certain keywords that you should keep in the forefront of your mind, when discussing hiring an SEO for your firm.

The first of which is quick – proper, organic optimization is anything but quick. Part of the reason that the organic listings are so desirable is because, for the most part, they can be trusted as being authoritative. You don’t become listed in the top 10 of your niche overnight, and definitely not in the top 3 within a week unless you’re trying to rank for a 5-6 term, specific long tail search phrase; then you have a shot. But again, that’s not true search engine optimization, that’s a clever marketer, gaming the organic results by searching for a sentence on your website.

Another term you need to be wary of, is Google Partner – namely because Google doesn’t have partners. They’re Google, they buy and assimilate what they feel will improve their core product, search, and anything else they have cooking in their tech kitchen. If when you meet with someone trying to sell themselves as a Google Partner, it’s best to just bite your tongue, thank them for their time and then, instead of using the phone book to find an SEO, here’s a thought – use a search engine! You don’t have to be clever, you can type in exactly what you’re looking for, like search engine optimization Winnipeg, and from there you begin your phone calls. You find a plumber, or perhaps a local mechanic in the yellow pages, you should be looking online for SEO experts.

And in case you were wondering, here’s what your traffic looks like when you don’t play by the rules.

Google’s New Algorithm

Apr 25, 2012   //   by FreshTraffic   //   algorithms, Google, internet news, search engine optimization, seo  //  Comments Off

So Google has released a new twist in their search algorithm that it hopes will better catch people who spam the results or purposely do things to rank better that are against Google’s publishers guidelines. After all is said and done, Google says it will impact about 3% of search queries. That may not seem like a whole lot, but consider the fact they serve millions of searchers a day, 3% definitely adds up.

From their blog:

In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content.

In the last day or so since their change has been online, some of the results are starting to be noticed. At the forefront, it looks like brands and genuine news sites, those that write the news, not aggregate it, are gaining rank back. At the other end of the site, we have those aforementioned aggregator sites, template sites which can be built and filled with scraped content in a matter of minutes, and news portal sites, those used to file searches into pages.

The over arching goal of this change in the algorithm is a simple one: Google wants creators of unique, quality content to get their chance to shine in the results. Up until this shift, and for the next while until it settles in to work, scraper bots and aggregators would just nab that great content and use it on their own sites, not linking back (most cases) to the original source. Just as a side note, this is not Google attacking or trying to circumvent any legitimate search engine optimization on yours, or anyone elses website. The real target are scrapers, black hat operators and those who try and game the system instead of trying to make it work for them.

The Google Search Secret

Mar 9, 2012   //   by FreshTraffic   //   bing, Google, internet, search, seo, yahoo  //  Comments Off

Often times, you’ll read blogs, reviews, forum posts and editorials about the search engines. Almost in every instance that there is a complaint, the perpetrator is none other than the big guy on campus, Google. The company is no stranger to scrutiny being that it is the search engine with the largest index, and what they feel they can’t develop in house, they search for, and obtain the technology to meeet their ends.

They’ve purchased Youtube, Motorolla, and a slew of other companies in order to meet their goals. But the top skill set that the company is known for of course, is search. The company has been around for nearly 20 years now and what started off as a simple exercise to build an index, has grown into a multi-billion dollar empire. With the real juice behind the company being their famous search algorithm, techs, SEO professionals, even black hat practitioners have tried to work out just what it is that makes it tick. In the end, Google isn’t talking, and we can all just speculate on how close, or far, we are from ‘solving’ it.

It wouldn’t surprise me if even the techs who work on the algorithm itself, don’t entirely know how it all works. Google is famous for saying that the actual search mechanism is comprised of hundreds of different ranking factors. Ranging from content, quality of content, quality of the site, off site factors etc. There’s no telling just what it is exactly that’s a part of that machination, but there is however a small secret, shared amongst the search industry elite. It’s a simple phrase, and it’s a technique that none truly share; those who know, know. It’s short, simple, cryptic, and while only a handful, born with the search industry on the web truly know the loops and kinks in the algorithm, they’re not talking either. If you should happen to find yourself in the company of one such individual, pay very close attention, as you may, and will, still miss it. I know I have.

Brands Need Online Marketing Too

Mar 7, 2012   //   by FreshTraffic   //   bing, branding, Google, internet marketing, internet news, search engine optimization, seo, yahoo  //  Comments Off

Branding, it’s what makes your business and it’s purposes widely known, usually by mention of name and reputation only. It’s like when someone mentions the name Pepsi, or Coca Cola, you know immediately what is being talked about and can picture the products.

There’s a bit of a razing argument going around lately about how if you’re a “real brand” that you shouldn’t, or won’t have to worry about the search engines. The argument is basically online shoppers don’t search for brands nearly as often as they Google generic categories and phrases. Which is somewhat true, and the article goes on to argue that ‘everybody’ automatically knows that Amazon sells online books and knows that eBay is the number one online auction site. The problem with this argument, is that the average online user doesn’t strictly use a search engine to search for a single term. Most of the time users are searching for an article or they’ve seen a product or service which they want to research.

Even when a user is searching for a specific brand name or service, it’s typically typed directly into a search engine to quickly find their desired destination. It’s a fallacy to think that the only time a person uses a search engine is when they have no idea what they’re looking for. Small business, large business, branded and not branded all need to recognize that search engine optimization is more and more becoming a required marketing tool. To believe that your company, name and brand will be easily found online only because of your brand, is a misinformed position, typically trumpeted by old media advertisers. Do not get trapped in the idea that your name, your brand and your company are too big to fail in search, because more often than not it’s the little guys who rank better than the brands because they embrace the high return on investment where search is concerned.

Panda Re-Released – Are You Ready?

Feb 29, 2012   //   by FreshTraffic   //   basic seo, bing, Google, internet, internet news, search engine optimization, seo  //  Comments Off

Have you noticed any shifts over the last couple of days in your search results? As a site owner or an SEO for a client, have you noticed any changes as of late? You wouldn’t be alone in taking note, and you would be correct. It has recently been confirmed that Panda had been unleashed on the web again, making it even more accurate and more sensitive to changes online.

Some site owners are noting huge gains in their organic results, perhaps because they’ve attended to any issues that cropped up when Panda first passed over their site and erroneously booted them. On the other hand, some sites were hit harder than they have been previously by the update, and continue to flounder in the search pool. It may be a good, or a bad point, but Google also came out and said that the entire update hasn’t finished yet, it probably will only do so tomorrow. As well, there are still some high numbers being reported on forums, about being dumped in the results by Panda, but if you’ve been on your game and following the good practices guide you should be sitting just fine.

For all of the updates that are done to the various search engines, for all of the tweaks they do to their algorithms there remains a very simple truth. Stick to the basics and it’ll work. It may take longer than trying to work out every single step of the algo, but so long as you concern yourself with sticking to the best practices guides provided by the search engines, your site will list. And will continue to list, so long as you haven’t done anything naughty that is, to get yourself kicked out of the SERPs.

Best Kept SEO Secret

Feb 18, 2012   //   by FreshTraffic   //   internet, search, search engine optimization, seo, SEO Expert  //  Comments Off

Brace yourself, because the biggest, crazeist, most incredible kept secrets of SEO is going to be discussed today. Are you ready to hear what it is: there are SEOs out there who don’t know what SEO is, and there are those who even think that AdWords is SEO.

Shocking I know, but it’s unfortunately true. There are hundreds of people out there, even just in Winnipeg who call themselves SEO experts. And when you sit down and speak with them, it becomes quickly apparent that they may have an idea as to what search engine optimization is. They just don’t quite have the tools, experience, or connections to make the magic happen.

Being an SEO expert is more like a blanket statement as opposed to calling yourself a professional shoe salesman for example. And even if you were an expert shoe salesman, there are still dozens of different styles of shoe which can be worn for any sort of activity, so even in as what may seem as mundane a job as shoe sales, there are intricacies. When it comes to search, there are many different aspects to the game. There are copywriters, who help you generate unique, compelling content for your website. There are people with a skill set in helping you work out site usability issues. Having a high bouce rate on your internal pages, an SEO with a knack for site usability is what you’re needing. Some have a knack for spotting trends as they happen, and some know only what they’ve read in a book or a blog.

Those are the ‘experts’ which comprise the majority of the profession. And at the top end of the spectrum you have the true search experts. We can break down your site and help clean up any messy coding or usability issues. We’ll help you work out your content, work out a clearer call to action and how best to leverage your desired key terms for your best results. And we’ve already picked out the next trending topic in your industry and are working out a strategy with you to capitalize on it. Careful you don’t end up on the wrong end of the SEO line, and end up like poor Dilbert here.

Entering New SEO Markets

Feb 16, 2012   //   by FreshTraffic   //   internet strategy, marketing, search engine optimization, seo  //  Comments Off

There’s a reason that search engine optimizers are always working, always reading. The internet never sleeps, is always changing and there are thousands of new sites and pages coming online every day. The same is also true of the mobile side of the search world.

When you’ve finally honed your sights on the niche markets you would like to make improvements in, there is a step which even the experts sometimes miss. Once you have your search terms, conduct a cursory search on the terms and make a note of who the top ranked players are. It may seem like basic SEO, but it’s a step often missed, and the benefits are great if you put the time into it.

One of the number one things you can learn by working your competitors site out, is it site construction, or content which has then ahead of you online. If it is site construction which has you down in the results, perhaps it’s time to take a look at your own website. You may be due for a site revamp to bring you up to web standards, which can give you an extra positive mark in search. If it’s your content that’s lacking on your landing or home pages, you’ll be able to begin pinpointing the issue as you peruse the pages of your rivals. Careful though, as tempting as it may be, scraping or copying their content is a very big nono to the search engine gods.

The basics of SEO are overlooked a great deal of the time when working your way up the results pages. Once you’ve examined the sites which are ranking better than yours, it’s time to look within. Navigation, layout, content, and even if your website is up to general web standards. Sticking to the basics of SEO, is your first step to being able to climb the results pages.

Predicting Search Trends – The Moving Target

Feb 15, 2012   //   by FreshTraffic   //   ecommerce, Google, internet, internet marketing, internet strategy, online shopping, seo  //  Comments Off

Valentine’s day, not really a holiday, but people are still out there shopping for that special someone. Some bought their gifts early, or if you’re the average guy you’re out there this afternoon picking up a few last minute things. But whether you’re shopping today, even if you’ve already finished your shopping, have you taken measures to capitalize onthis spending day?

It’s estimated that this year in the US they’ll be hitting the highest in the past 10 years in terms of spending. That includes everything from cards, candy, and flowers, to jewellery and ‘casual’ attire. The biggest spenders – ladies doting on their men who’ve been shopping since January and comprising more than 150% of the search volume. Men haven’t totally been out of the game however, and have even stepped up their play – jewellery and flower delivery searches have grown 10% and 20% respectively. The big step for this year though has been couples massage with 50% growth.

Now numbers are good to see and everything, but how does that break down as a business owner in the real world? On average Google handles 400 million searches per day, and during a shopping holiday like Valentine’s Day, search volumes are temporarily boosted. So if you’re in the jewellery market for example, you’d want to ramp up your SEO at least a couple of weeks before the big day, just to pump up visibility. The days do seem to fly by while you have your nose to the grindstone, but you need to observe how trends are shifting online. Being able to correctly and accurately predict the shifting trends online can mean the difference between lost income, and capitalizing on a gold mine in search.

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