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Browsing "seo strategies"

Employing an SEO Specialist

Jun 18, 2007   //   by FreshTraffic   //   internet strategy, seo strategies, website optimization  //  410 Comments

Not a question I really wanted to get in to but keep getting asked, How much should a SEO Specialist cost me to employ? Well here’s my answer as always shooting straight from the hip.

Well that I suppose depends on lots of different criteria.

Is the SEO going to be employed In House?

It it a senior SEO Role?

Are you employing the SEO Specialist on Contract? or Results?

How good is your SEO Specialist?

Ask many people and you will get many different answers, I am a true believer in Pay Peanuts, Gets you Monkey’s.

I know SEO Professionals that have earned 500k in a year, but the company they did the work for have benefited 20 times that much from the expertise provided, you see other jobs advertised, especially in the UK wanting a top of the tree search engine marketer come search engine optimizing wizard wanting to pay 30k -40k.

Now the way I see it is that anyone who knows they are good at what they do, with results and references to prove it would not look at that position, he/she will probably already have a few of there own clients, get inquiries from new ones on a regular basis and probably charge out at up to 1k a day for work they do.

Now I am not suggesting you have to pay every SEO this amount, some maybe, but put the boot on the other foot for a minute.

You may have an online business, you maybe a large media company, (some of these need real help at the minute)or just a one man band.

Now lets just say you paid the top rate for a day or two, but your sales treble, your serps were on the first page of Google and your phone was ringing of the hook, then all of a sudden this would be good business and money well spent if someone asked you.

Unfortunately this does not always happen, why? Like all businesses some are better than others, you would not buy a SUV and expect it to perform like a Ferrari, the same goes for all things.

One of my biggest moans is website design, web designers do a great job at making your website look brilliant, but they are not seo specialists, they are not search marketing specialists, they are web design specialists, no where on my own website do I ever claim to be a web designer. I can do simple ones but I leave that to the people who know what there doing, a website designer specialist, hence SEO and SEM should be left to the experts in that field.

I can count on one hand web designers who are any good at optimization, they can write code, do php, css, java the lot, anoraks at what they do, but having a great looking website with no visitors or serps is useless, horses for courses.

So in answer, you get what you pay for, like everything else in life, but like my old nan use to say, Cream always rises to the Top.

The 10 Commandments of Search

May 16, 2007   //   by FreshTraffic   //   internet strategy, seo strategies, website principles  //  286 Comments

And the search god spoke all these words saying:

I am the god of your search, who brought thee to the land of good traffic, out of the house of the sandbox. Thou shalt use no other engine before me.

Thou shalt not make unto thee a doorway page, nor any manner of cloaking, of any thing that is on your page, or that is on your site, or that is in the coding behind your site;

thou shalt not hide your content , nor serve different versions; for I the god of thy search am a jealous god, visiting the iniquity of the previous owners upon the domain to the 3rd and 4th generations and showing mercy only to those that doth file a re-inclusion request.

Thou shalt not take the name of thy competitor in thine ad text; for thy competitor will not hold him guiltless that taketh his trademark in thine ad text (and may very well sue thine ass).

Remember the page titles and meta tags and keep them unique.

Honour the robots and the spiders with fresh content and inbound links, that thy sites’ days may be long atop the SERPs which the god of search giveth thee.

Thou shalt not let your search results be indexed.

Thou shalt not keyword stuff.

Thou shalt not sell links.

Thou shalt not link out from thine site to a bad neighbour.

Thou shalt not copy thy neighbour’s content;

thou shalt not spam thy neighbour’s blog, nor his forum, nor his contact form, nor his inbox, nor any thing that is thy neighbour’s.

And all the webmasters perceived the thunderings of an update, and the changing of their PageRank, and the voice of the engine, and their rankings sinking; and when the people saw it, they trembled, and stood afar off.

I cam across this in April by Skitzzo and thought i would share this with you.

What is a permanent 301 Redirect

Apr 16, 2007   //   by FreshTraffic   //   seo strategies, website principles  //  130 Comments

A 301 or permanent redirect basically tells a browser (or search engine spider) that the site or page it is accessing has moved permanently. It then immediately redirects that page to the new one.

Search engines like Google will attempt to pass SEO benefit (PR and anchor text benefits) from the old page to the new page.

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