Not a question I really wanted to get in to but keep getting asked, How much should a SEO Specialist cost me to employ? Well here’s my answer as always shooting straight from the hip.
Well that I suppose depends on lots of different criteria.
Is the SEO going to be employed In House?
It it a senior SEO Role?
Are you employing the SEO Specialist on Contract? or Results?
How good is your SEO Specialist?
Ask many people and you will get many different answers, I am a true believer in Pay Peanuts, Gets you Monkey’s.
I know SEO Professionals that have earned 500k in a year, but the company they did the work for have benefited 20 times that much from the expertise provided, you see other jobs advertised, especially in the UK wanting a top of the tree search engine marketer come search engine optimizing wizard wanting to pay 30k -40k.
Now the way I see it is that anyone who knows they are good at what they do, with results and references to prove it would not look at that position, he/she will probably already have a few of there own clients, get inquiries from new ones on a regular basis and probably charge out at up to 1k a day for work they do.
Now I am not suggesting you have to pay every SEO this amount, some maybe, but put the boot on the other foot for a minute.
You may have an online business, you maybe a large media company, (some of these need real help at the minute)or just a one man band.
Now lets just say you paid the top rate for a day or two, but your sales treble, your serps were on the first page of Google and your phone was ringing of the hook, then all of a sudden this would be good business and money well spent if someone asked you.
Unfortunately this does not always happen, why? Like all businesses some are better than others, you would not buy a SUV and expect it to perform like a Ferrari, the same goes for all things.
One of my biggest moans is website design, web designers do a great job at making your website look brilliant, but they are not seo specialists, they are not search marketing specialists, they are web design specialists, no where on my own website do I ever claim to be a web designer. I can do simple ones but I leave that to the people who know what there doing, a website designer specialist, hence SEO and SEM should be left to the experts in that field.
I can count on one hand web designers who are any good at optimization, they can write code, do php, css, java the lot, anoraks at what they do, but having a great looking website with no visitors or serps is useless, horses for courses.
So in answer, you get what you pay for, like everything else in life, but like my old nan use to say, Cream always rises to the Top.