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Browsing "search marketing"

Keeping it Simple

Jan 22, 2010   //   by FreshTraffic   //   internet advertising, search, search marketing, SEO Expert  //  Comments Off

Some relatively simple steps are often the best ones which make the most difference. Using the example of a long distance runner, you wouldn’t buy heavy clothing, or cheap shoes in order to be your best, you’d wear efficient clothing and lightweight, well balanced and cushioned shoes to be your best. Simple steps, yes, but necessary none the less to a runner. Keeping it simple is a key to any endeavor, no matter how large or small. With this principle in mind, a couple of simple, no nonsense tips to always bear in mind when it comes to your website.

What will people type to want to find your site-You have your website, and you want to be able to be found online. Try using the simplest terms in order to define your site, and it’s purpose, and you can go from there. You have a gardening shop? Use that on your site instead of calling yourself an arboretum and botanical garden store. It may sound large and spectacular, but it won’t help your being found any.

Title tags matter, description tag matters-The title of your pages does make a difference. It’s often your first impression to those who find your site through Google. The description tag is what provides the brief little blurb found underneath the link to your website on the SERPs.

Using Adwords doesn’t give you a better placement-Using a Google Adwords account does not give you any better ranking in the organic search listings; those in the center of the page. The Adwords which you purchase, have their own listing, to the right, or on top of the page. To be found highly placed in the organic listings, often requires the skills of an SEO expert.

Only a couple of very, very simple tips, but should be always in mind when building a new website for yourself, or your business.

Are you, and your website, ready?

Dec 21, 2009   //   by FreshTraffic   //   internet marketing, online shopping, search marketing  //  404 Comments

2009 is nearly finished, there’s only 10 days left in the year, even less so in a business sense. It’s in the middle of all the hustle and bustle, that leaves you spinning and almost out of control with the speed of trying to keep up to customers needs and demands. We are in the midst of some of the biggest consumer spending for the year, and there are some businesses out there which can make or break their year with the next few days of consumerism.

But what if you could have that kind of customer spending, for more than just a few days a year? If you truly have the best product, for the best price, why aren’t you rich beyond your wildest dreams? Or even comfortable? A quick checklist then, for the new year, and the resolution to proactively move forward and let the world in.

Do you have a website already? If you were to have a friend use your site, is it easy to read? To navigate? Is the customer experience pleasant, engaging, and informative? If you’ve answered “yes” to any of the questions above, you have a good starting point for being noticed online.

It doesn’t matter if you own the goose that lays the golden egg, or if you have the greatest product ever discovered, if you can not be found online. Your brick and mortar store is only open for set amount of hours, you need to rest. But the internet does not rest, there is no sleep on the web. Having a website, and having a positive flow of visitors to your website are two, very different, and very distinct differences. A couple of interesting notes about online spending for consideration:

-On average, 49% of shoppers do their holiday gift buying online
-In 2008, Holiday Season Spending (Nov-Dec) $29,200 (millions)
-Predicted that US e-commerce will reach $156 billion in 2009

Search engine optimization (SEO) is quite possibly, the highest ROI (return on investment) form of advertising available to your business today. 2010 is the beginning of a new decade, it’s time for a Fresh start online, be found and claim your piece of the $156 billion dollar pie.

Winnipeg Internet Marketing Agency Wins Awards

Nov 30, 2009   //   by FreshTraffic   //   search marketing, seo  //  185 Comments

Press Release: The SEO experts at Fresh Traffic, the Winnipeg based internet marketing agency, have won two prestigious IMDM trophies at the award ceremony that took place in Toronto.

The team took home the awards for “Best Use of Organic Search (SEO and “Best Use of Paid Search (SEM, both awarded for the staggering search engine optimization success they achieved with one of the largest online sport retailers. Full Story

Local Search Marketing

Nov 30, 2009   //   by FreshTraffic   //   search marketing  //  6 Comments

When’s the last time you used the Yellow Pages to find a business in your local area? If you answered, “It’s been awhile,” you’re not alone.

More than 70 percent of customers searching for high-ticket items use Google instead of the Yellow Pages to find a business in their local area, according to The Kelsey Group.

Google’s local search capabilities have become more sophisticated, so dealers can now pinpoint their online marketing efforts to reach a targeted geographic area more cost-effectively.

The customer follow through is just as encouraging. A study by comScore shows:
44 percent of consumers using online search to find a local business contacted the business by phone
34 percent visited the business
14 percent contacted the business online.

Who’s the real expert?

Nov 26, 2009   //   by FreshTraffic   //   search engine optimization, search marketing, web marketing  //  7 Comments

One of the things we go over with clients when getting them involved in the SEO process is that they know their business better than we do. The argument can be made that as soon as they become clients we need to learn as much as possible about their industry to market it properly. But no matter what, they hired the experts in SEO and that takes enough time as it is.

And this is why clients need to be actively involved. Keyword research is our domain, we weed out the junk, and help organize them into strongly optimized groups. But we still need the client’s help with what fits and what won’t.

It would be foolish to barrel through an SEO campaign without seeking the client’s guidance along the way. We have to rely pretty heavily on the client’s expertise in many of the marketing tasks before us. Are these keywords targeted? Is this content correct? These are all common questions we pose to the clients before moving on to the next task.

Sometimes, we find that the client isn’t always the expert they think they are. So often we provide them keyword research and they just barrel through it and say, “yup, these look good.” So we run with it only to have them remove those very same keywords from the text we had developed. Or we send content for them to approve and they say, “looks good,” only to come back months later remarking that don’t like how it’s written. Fair enough, it deserves to be right, but couldn’t they have mentioned that earlier?

These things happen and it does no good to get bent out of shape about it. Everybody makes mistakes, gets things wrong or is caught not paying close enough attention. But sometimes clients think they know more than they really do.

Is the client always right? Well, yes. Ultimately the client always gets what they want, even if it works against their best interests. You can only make your point so many times before you just have to say, “Okay, we’ll do it just how you want it.” Even with knowing full well that they won’t like the results and will likely come back and blame you for it. Thank god for paper trails! After a few more rounds of trying to share knowledge of online marketing, “I really think we just have to focus on technical stuff. I don’t need help with marketing.”

Ok, but will they believe when the technical stuff isn’t enough to get their site ranked for their keywords? Or if by the off chance we are able to get their keywords ranked without any on-page optimization and they don’t see any improvement in conversions? Just as SEM (Search Engine Marketing) relys heavily on client guidance of industry specific knowledge, clients must also rely on their SEOs expertise.

Ask Google

Nov 2, 2009   //   by FreshTraffic   //   Google, internet news, search marketing  //  2 Comments

In what may be a massive shift in the industry, Google announced the release of voice search for Mandarin Chinese for Nokia S60 phones. If Google gets it right, because of the massive population in China. It could drive more search usage and frequency. Google trails Baidu for search on the PC, but mobile search represents an opportunity for Google to grow share in that largest of all internet markets.

Google now says it understands a range of English accents, and Mandarin although it doesn’t yet get all accents in Mandarin. In addition, the capability will be coming soon to the Android and iPhone platforms in China. Dell has introduced a yet-to-be released Android handset (Mini 3i) and the iPhone just launched with the number two Chinese mobile carrier China Unicom. According to the Google Blog:

Although this only works on the Nokia S60 at the moment, we’re working on adding support for Mandarin speech recognition to our products on other mobile platforms, such as Android and iPhone. And bear in mind that this is a first version of our system in Mandarin, and it might not be as polished as our English version. For example, if you have a strong southern Chinese accent, it might not work as well as for people with a Beijing accent…

With almost 700 million mobile users in China, that’s more than 2X the US population as a whole. China Unicom reportedly has roughly 140 million subscribers, while the largest US carrier Verizon, has 89 million mobile subscribers. China Mobile, the largest carrier in China, has roughly 500 million users.

SEO most effective says NY Times

Oct 26, 2009   //   by FreshTraffic   //   internet advertising, NY Times, search marketing, seo  //  Comments Off

Although the advent of real-time search could throw the industry into flux, experts say that search marketing techniques like search engine optimization (SEO) are still the biggest business on the web.

Miguel Helft, writing for the New York Times, says that “search advertising is probably the most effective form of marketing ever invented.” Because users are clearly demonstrating what they’re interested in, content can be scripted to powerfully appeal to those interests. Search engine optimization (SEO) can help guarantee that natural search results – as well as ads – are advantageous to companies.

However, despite the recent mega-deals that microblogging service Twitter has signed with Google and Microsoft, many are still unclear how real-time search will be monetized. Experts say that real-time queries will be less predictable and more highly specialized. Microsoft has downplayed any expectations of stratospheric profitability, telling the Times’ Helft that “[t]he goal is definitely to drive user value.”

A searchable Twitter may also provide search engine optimization (SEO) professionals and other online marketers with valuable trend information, as reported by Brafton last week.

SEO – Cost Effective Marketing

Oct 19, 2009   //   by FreshTraffic   //   search engine marketing, search marketing, seo  //  13 Comments

Some people think doing more with less implies doing a lower quality work with fewer resources, I would simply argue it means finding a way to work smarter, improve efficiencies and make your current investments work harder for you.

What does this have to do with SEO you may ask? SEO is lauded as bring one of the most cost effective forms of online marketing. Most, if not all companies have some form of career website that they’ve invested thousands of dollars in. If people not able to find your website, this investment is not living up to its full potential.

3 Reasons Why Companies Should Turn to SEO

1. Marketing Budgets Go First – In a not so hot economy, the advertising and marketing budgets or organization are generally the first to get cut. Knowing that your competition is reducing their marketing spend is the exact reason why increasing your marketing efforts will give you a great advantage. Research shows that companies that continue to market themselves during a down economy grow faster than companies that do not.

2. No Travel Budget for tradeshows – People that might generally attend out of town tradeshows to scope out new products and services find that their travel budgets have disappeared and are now having to turn to the internet to do their research. Companies out there that are still in a position to buy, but you need shows up in their search results in order to be given consideration. The way to ensure this is by optimizing your website via SEO.

3. Maximize Your Current Website Investment – “Buy” Instead of “Rent” – With limited budgets it’s important that you laser focus any current and new initiatives, targeting only those tactics that will give you the very best return on investment. One of those most impactful tools available is SEO. By optimizing your website, you are no longer wasting traffic from the search engines; you are investing in a long term solution that will allow you to take ownership of the search traffic that was yours in the first place.

Companies that adapt will survive and grow, businesses don’t grow by staying stagnant. Investing in SEO now will give you the best chance at pulling ahead of your competition in the future.

SEO, The Web, and You

Sep 23, 2009   //   by FreshTraffic   //   internet, search marketing, SEO Expert  //  1 Comment

Cell phone browsers, laptops, netbooks, and the “coming soon” Courier.. the wired world is becoming decidedly wireless. With the accessibility of the internet increasing by leaps and bounds, your online presence is becoming more, and more paramount to your success.

All of the basics that have been covered in the last week or so, should be in the fore front of your mind when getting ready to go online, and even if you already have an established presence. Nothing like showing existing clients your strength in the industry, than to launch a new, engaging website, designed with SEO in mind, and being constantly updated with new information and content.

Linking them to your Facebook/LinkedIn/Twitter/Blogger account for the on the minute updates, questions, and most recent news in regards to your growing, and changing business.

Look no further than the professionals at Fresh, to take care of all of your online needs.

Fast Flip vs Visual Search

Sep 15, 2009   //   by FreshTraffic   //   internet news, New Media, search marketing  //  437 Comments

So Google has turned out a rendition of visual searching the internet of sorts in the form of Fast Flip. If you were to take Bings Visual Search and compare it to Fast Flip, it’s an interesting match up.

Take Bings Visual Search first off. It provides you broad search parameters from cars, and movies, to handbags and famous people. Picking a category, you’re greeted with anywhere from 20 to hundreds of images which you can mouse over to get a little information, or click through and gain relevant search results on your choice. It can be handy, and quick and easy to use to help find that new purchase you may be interested in, or putting a name to the face of that kind from that movie from way back when.

The downside to Visual Search, especially right now, are that the categories are built by Bing. In the short term, this just means you may not be able to utilize the new feature to find your next suit, or next pair of sexy heels. From an SEO stand point, it doesn’t change anything, as when you click through on your choice, Bing still builds a relevant list of results from the pages on the web.

Now, taking a look at Googles Fast Flip service. The best explanation would be Fast Flip imitates a conventional print publication by offering screenshots of the web pages containing relevant articles. The idea is, as a user, it becomes a more engaging experience, akin to flipping through the pages of a magazine or newspaper. Hence the name, Fast Flip. The content is provided via feeds, think a visual form of RSS, of which Google has 35+ current news sources providing “content”. When a headline catches your eye, clicking on the desired image brings you directly to the corresponding page.

The upside of Fast Flip being that you get current and recent events at your fingertips. The downside that I’ve seen, I’ve gotten a couple of odd results when using the search box. Getting an article about pregnancy weight gain when searching for christmas. From a search engine optimization sense, because the pages are acquired from feeds like RSS, unless you’re a part of that particular service, you won’t be picked up by Fast Flip.

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