Browsing "search engine optimization"
If you’re a small business shopping around for the right SEO to help you out, there are a lot of things you need to consider before jumping in and hiring a SEO subcontractor or firm. Even if you’re on a tighter-than-normal budget–and really, who isn’t right about now–you can’t shop for SEO simply on costs alone. That’s like buying an economy car when you really need a mini-van. You just need to find the mini-van that offers the best features at the right price.
Not all SEO providers are the same and not all sites require the same type of SEO service. All thing must be taken into proper consideration. Here are five things that are relevant to the overall pricing and success of your optimization campaign.
Size of your site
The size of your site will be a significant factor in how much work will be necessary to optimize. The smaller the site the easier the overall optimization will be. But if you’re dealing with a site with lots of pages or products then the optimization becomes much more complex. Even the pre-optimization work on larger site’s is more time consuming.
The difference between optimizing small and larger sites can literally be thousands of dollars per month. As you start shopping around and getting quotes for SEO, you need to be aware of the size of the task that you’re being quoted on.
Condition of site
While size of the site has an effect, so does the site’s overall condition. I’ve run across many smaller sites that were so completely screwed up that nothing short of a complete re-development was in order. This sucks for the small business owner, but when you didn’t invest in developing the site properly the first time, it means you either have to do it again correctly or simply suffer through ineffective SEO. Of course, you’re still paying for that SEO so you’re better off going for the re-development.
If your site is in relatively stable condition, from an architectural standpoint, then that will cut down the cost significantly. This is especially true for larger site’s where one change can be implemented across thousands of pages instantly.
There are a lot of factors that are considered when looking at the site’s condition. Things such as the architecture, usability, design appeal, usage and customization of title and description tags, page content, site navigation and internal linkage, all need to be considered when analyzing the condition of the site and what needs to be done to get it into proper order..
There is a huge difference in optimizing a site for a few dozen keywords, versus optimizing a site for several thousand. There are many sites in niche industries where keywords are pretty limited. Usually we can still come up with a list of a few hundred, but sometimes it’s even fewer than that. But in other industries the keyword variables are wide open and there can literally be an unlimited number of keywords that can be targeted.
The more keyword options there are for your site, and how quickly you want to get any and all of those keywords optimized and performing in the search results, will be a contributing factor in the cost of your campaign. If you are fine with a slower approach then costs can be reduced significantly. But if you want to be more aggressive, optimizing more keywords more quickly, then the cost will go up significantly.
Experience/Skill of SEO
Some SEOs charge $25/hour while others charge several hundred, and there is every shade in between. Not all SEO firms charge by the hour, but the quote for services is based on the number of hours of work estimated and how much the SEO believes they are worth for that amount of time, so essentially, everything is hourly based.
While you may not want to pay $200/hour for services when you can get it for $50, there is a skill factor involved in each pricing structure. Not everybody who charges a lot is worth it, but very few are worth more than they charge. Selecting a SEO with the skill level necessary to do the job and do it effectively is essential to your long-term success. Keep in mind, also, that more skilled SEOs will not only charge more per hour, but they will likely get more done in less time. At the same time, they are more likely to find and fix problems that would be left unaddressed by the lesser skilled providers.
Another factor to consider is the difference between hiring a solo-SEO consultant and a SEO firm. While firms tend to have more overhead that needs to be paid for, they often have a wider skill range to work from. It’s often difficult for one person to be an expert in SEO, architecture, copywriting, usability, link building, and social media all at the same time. In such cases these jobs will often be farmed out at a profit for both individuals/companies doing and managing the work, or simply performed less effectively.
The amount of services offered in a SEO contract can vary from company to company. It’s not too difficult to reduce costs of the SEO service by cutting out non-essential services. But frequently enough, essential services are cut as well, in order to get costs down. Cutting costs by cutting essential services is bad for everybody. Not only will you not be performing but then you’ll blame the SEO who will in turn point out that you may need to purchase additional services in order to perform.
While not every service is necessary for every kind of SEO contract, you need to make sure that the essential services are in place. And from there, you still need to keep an open mind if other services may need to be added to give your campaign an added boost.
All of these factors weigh heavily in the overall cost of any SEO and online marketing campaign. If your funds are limited then you may be tempted to go with a budget SEO provider. But keep in mind that SEO is an investment. If you invest little, you’ll likely get little. But as you increase your investment then your return usually becomes exponentially greater.
Everybody needs to budget and you don’t want to get into a contract that you simply cannot afford to pay. Considering each of the areas above carefully will ensure you’re selecting an SEO provider that will provide you the best service, giving you the most value for your invested dollar. The last thing you want is to be budgeted out of success.
One of the discussions that new content writers like to engage in is the keyword density discussion.
Somewhere along the line someone told them to make sure their keyword density was at least 1% and not more than 7%, or something like that. Is there any truth to it?
Not really. What’s really important to getting rankings in the search engines is not how many times you use a keyword in your content, but where you use your keyword and how you use your keyword.
In terms of search engine optimization, one keyword placed in the title of your content – an h1 tag at the top of the page – is worth about half a dozen of the same keyword filtered throughout your content. That’s pretty powerful. By the same token, one keyword placed inside an anchor text link is equal in value to about three or four of the same keyword repeated in your content.
Again, that’s fairly significant.
Keyword density may have been important at one time, but it’s not important today. You’d be much better off learning what the search engines are looking for overall and forgetting about keyword density.
Just about everybody in the Internet marketing world has a get-rich-quick scheme these days. Start looking around and you’ll find dozens of so-called “gurus” who are willing to share their techniques with you for some cash. The problem with these guys is that they often don’t even practice the techniques they offer.
They just make money selling books and the techniques they offer really don’t have real-world applications. They can offer you platitudes about what to do to create a successful Internet business but not a real money-making technique.
When it comes to Search Engine Optimization, commonly known as SEO, most aspiring Internet Marketers think immediately of Google Ad words. The problem is, you may be thinking of Ad words, but so is everyone else. Google has wisely caught on to this and have appropriately raised their rates, making them untenable for many. Couple that with the new regulations coming down the pipe from Google and you have some serious problems.
If the headlines threatening a global economic meltdown are causing you to rethink your search marketing strategy, you’ll probably have considered taking your paid search campaigns back in house, shelving your PPC campaigns entirely or turning your hand to organic optimization in a bid to reduce marketing costs.
However you’re cutting costs, organic search shouldn’t be the area in which you skimp. Organic traffic is often more qualified, more interested and less expensive than traffic accrued in any other way, making it a safe bet when times are lean. Unfortunately, a good SEO campaign can also cost serious bucks so it’s important to spend dollars wisely when all the indicators point to a nationwide financial slump.
There are several ways to make an SEO campaign a good investment during an economic downturn. One option is to focus on a single core area, giving you a performance focused optimization strategy based on tried and tested market share. Good SEO during a bad economy should never be a dressed up attempt to crack a new market – if the bottom line is being closely scrutinized, it’s not the time for experiments. Instead, efforts should be built around increasing the online presence of one best selling product or service with its own proven track record.
All search engine optimization activity needs clearly defined objectives and if the main thrust is to increase inbound leads or actual sales figures, targeting an individual business area makes the end result much more attainable. The example I often give here is to think of a house in need of decoration. Problem is you only have one can of paint. Do you choose to spread the can thinly around the whole house and do a mediocre job in every room or do you focus on just one room and do a proper job? When cash is short this mindset can be successfully applied to SEO. Choosing a product that has performed well previously also means you have historic data to base marketing decisions on. There’s also the confidence borne of a previous warm reception that ensures the new optimisation campaign is not wasted as an R and D exercise.
It goes without saying that a carefully constructed plan of attack is an intrinsic part of successful search marketing activity. Remembering this basic missive will provide structure and symmetry, especially if money worries have resulted in an in-house campaign. Like going into battle, each detail must be meticulously planned. Roles must be assigned and understood if a pared down campaign is to be successful. Just because you’re operating on a budget and targeting wary consumers is not an excuse for poor performance. Turning good into great means spending extra time on the details; you can’t just write off missed opportunities and forgotten deadlines in a fiercely competitive, recession-fearing market. To minimise this risk, gather a small, well drilled team who can each carry out a specific task. Giving others responsibilities maximises effectiveness as each person can play to their own strengths. Doubling the workforce also means twice as many hours can go into optimisation
At this stage of recession time SEO, you can tick off the usual starting points such as deciding on keywords, assessing the site for content changes and identifying link partners. Most importantly if your campaign is to bear fruit, decide on and implement reporting structures. Good SEO is accountable and measurable. If you can’t envisage using the data your reporting systems provide to write a performance testimony at monthly intervals, your SEO is not sufficient to survive economic turmoil. In order to justify SEO spend when times are hard, the number of sales, revenue generated, value of web presence secured and brand penetration of the campaign must all be available as real time metrics. If you can go into a meeting and say this piece of content resulted in 10 new customers, or traffic from this inbound link led to 15 referrals, you can be confident your optimisation activity is overcoming economic hurdles and adding value to your bottom line. If your reporting doesn’t give you this luxury, it will be difficult to justify ongoing spend on search marketing.
Use Social Media
Social networks provide an incredibly useful word of mouth buzz at a fraction of the cost of expensive pay per click and banner campaigns if done correctly. If you’ve only so far used sites like Squidoo and Blogger to build links, shame on you. These social media sites are a hot bed of peer to peer recommendation and consumer review. Now more than ever, a good social media campaign can build brand loyalty, secure new business and propel more relevant traffic than ever before. The key to incorporating social media in organic search marketing activity is to recognise it for what it is; not a place to preach ad messages but an interactive arena and space for conversation. Embrace this grassroots environment, provide content that respects and adds value to the conversation and your SEO will shine despite the gloom of financial forecasts.
The online marketing strategy of search engine optimization [SEO] could prove to be an asset for those working in nonprofit organisations,according to researchers.
A team working at Pepperdine University’s Graziadio School of Business and Management discovered that search marketing can prove to be a cost-effective strategy and therefore useful for non-profit groups.
It also suggested that using keywords to boost SEO could attract the attention of potential benefactors, which could provide a welcome boost during the economic downturn.
The researchers stated in their report: “The compilation, selection, and evaluation of search engine keywords are vitally important to any Search Engine Marketing campaign.”
Last week, ITV released the results of a poll, which discovered that respondents claim prefer overlay advertisements to pre-roll advertisements.
Welcome to Google’s Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this
guide, because they’re essential ingredients for any webpage, but you may not be making the most out of them.
Search engine optimization affects only organic search results, not paid or “sponsored” results, such as Google AdWords Full SEO Guide Here
New research has found that 51 per cent of businesses use search engine marketing in order to drive better conversion rates in online and offline sales.
Aberdeen Group conducted a study of 200 organisations around the globe in order to ascertain what makes the “Best-in-Class” so much better than the rest.
Steve Lawrence, research analyst at Aberdeen and author of the research report “What Does It Take to Create Best-in-Class Search Engine Marketing?”, commented: “Companies, large and small, will need to justify to their executives the successes and failures in search marketing efforts in a quantifiable way or risk losing budget.”
Furthermore, he stated that, regardless of the market, businesses now need to maximise their return on investment as tougher economic times mean firms are fighting for fewer customers overall.
Aberdeen Group is a fact-based research company that is focused predominantly on the technology-driven global value chain.
Last year the company published over 100 extensive research studies and counts more than 93 per cent of the Software 500 among its client-base.
News brought to you by Fresh – specialists in Search Engine Optimization and Internet Marketing.
Online search provider Google has announced the launch of new voice search capabilities for Google Mobile App on the iPhone.
Gummi Hafsteinsson, product manager for the Google Mobile team, wrote in the official blog that the use of this tool can help to improve search engine optimisation for many businesses as it enables the user to input their location and retrieve results based on a user’s whereabouts and their proximity to what it is they are searching for.
Once the application is up and running on the phone, the user does not have to press any buttons to search the internet – they simply hold the phone to their ear, say what it is that they are looking for and wait for a beep to signify that the app has understood the request.
Meanwhile, Nick Fox, director of business product management at Google, recently commented in his blog that the company is continuing to experiment with advertising in unconventional places – for example Google’s sponsored content on the social video networking site YouTube.
News brought to you by Fresh – a best practice Internet Marketing Agency
With all of the Search Engine Optimization information out on the web, there tends to be a lot of chaff needing to seperated from the wheat. Time and time again there is a key point which needs to be retold to clients it seems endlessly in the “quick-fix” world we’re in. So then, here it is, one more time for (hopefully) everyone to see!
When your SEO campaign is underway, don’t become impatient with the results! Truly organic SEO takes time, it can be as long as 3-6 months before any significant gain is noticed in your traffic. It’s like planting a garden, when all of the SEO has been finished on your pages (those are the seeds by the way), it’s then time to get to work on the linking strategy (water!). This is where the patience comes in. You wouldn’t pick corn or potatoes which haven’t fully grown, and the same needs to be said of SEO. By changing your pages, altering code, or uploading pages which haven’t been properly worked over, you tear at all of the work that’s been done (the roots).
With this simple SEO tip in mind, happy gardening!
There are several SEO myths which abound about what works and what doesn’t and these myths can be daunting as a potential client. We thought a handy guide to a few of the SEO myths would be useful, as it could help make a more informed decision.
One time SEO for long term ranking
SEO is a strategy, and as any marketing strategy it has to be continuously readjusted for optimal performance. SEO begins with two basic components: the primary site optimization carried out upon signing the contract – which constitutes a large part of the work involved – and the continual website tweaks that are required due to monthly or unexpected shifts in the search engine market. The basic site optimization is the part of SEO which should be carried out only once. Unlike any other medium, the online market is the most dynamic and fast changing for a business to evolve in. That is why month to month changes in search engine algorithms require continuous attention.
Performing in house SEO is more efficient
Initially it may appear, that performing SEO in house is more cost effective. You still have to take in consideration staff training, gaining access to essential SEO industry tools and information and that requires time, effort and money. Allowing untrained staff to perform SEO can be risky as search engines hand out penalties for breaking their guidelines. However, working closely with a SEO that provides consultancy and training can prove to be a solid long-term solution. In time, your staff will be properly prepared to take over some of your optimization needs.
Search Engine Optimization is cost prohibitive
SEO is not a cost, it’s an investment and like any investment it brings a measurable return. Think in terms of ROI, not in terms of cost.