Browsing "search engine optimization"
Winnipeg SEO Experts Fresh Traffic will be in the limelight with our very own SEO Expert throwing out the opening game pitch this Friday at the Winnipeg Goldeyes home game. It’s been a little over 2 years since Jerry came to Winnipeg, and SEO in Winnipeg has changed quite dramatically.
SEO Experts are everywhere suddenly, pay-per-click management companies have cropped up, and web consultants city wide have taken notice of the whirlwind that is Jerry. Enigmatic, eccentric, and charismatic, known in some circles as the Google Optimization Guru, he’s brought Fresh Traffic’s expertise to Winnipeg and Canada’s SEO market. I’ve been working with Jerry for a little over 18 months, and it’s completely changed the way I use the internet. Improperly SEO’d sites stick out like sore thumbs, poorly coded, written and laid out; it’s painful to look at some local, and even global companies who’ve spent thousand’s on what is a “style before substance” website.
Search engine optimization isn’t a fly by night. Search engine marketing isn’t just “the latest” in terms of buzz. Internet marketing whether local in Winnipeg, nationally across Canada, or globally is here, and it’s here to stay. The code will change, the internet will evolve, grow, and adapt..but the fundamentals will remain. The sooner that the old boys realize that, the sooner they’ll realize their pocket books will begin to grow with a perfectly implemented SEO/SEM campaign from Fresh Traffic; Winnipegs tried, tested, and true, SEO Experts.
Like anywhere else, a website requires optimization in order to rank within its own city, and Winnipeg is no exception. Winnipeg is the 7th largest city in Canada and the largest city between Toronto and Calgary.
Home to several internet startups in health, travel, and finance, Winnipeg is an overlooked technical hub with lots to offer. A little known fact, its where a few internet industries were started. Winnipeg also has a small gaming and film community which is thriving as well.
Internet marketing has made location a non-issue, allowing people virtually anywhere to operate a business online.
What is SEO
SEO stands for Search Engine Optimization. Borrowing a definition from wikipedia… “it is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.” SEO is a process which requires a time investment in order to see results. For faster results, one might try PPC, which you can setup and turn on in the same day.
Search Engine Optimization Winnipeg
There’s a city that lies on the prairies where two rivers meet. Known as Winnipeg, it’s known for hot summers, cold winters, love for hockey, and the great outdoors.
Winnipeg is also a thriving community for business, both online and offline, and has contributed a great deal for a city of barely 700,000. There is a strong community for web developers, designers, and Internet marketers. There is also the Winnipeg SEO and SEM groups as well
A site alone cannot achieve the full return on investment without using certain SEO techniques. Link building, one of the more effective ways of promoting a website on the Web, is an often discussed, and debated subject. There are varied types of link building techniques and strategies which could help in improving your standings within the index. Let’s have a look at different types of link building techniques used in search engine optimization strategies.
One way links
Here one site gets a link on another website due to the quality and relevance, and not for the business purpose. The website whose link is posted, does not need to provide a link back to the site on which it is posted. Best type of linking to work towards.
Another widely used strategy of link building is ‘reciprocal linking’. Here there is link exchange between two websites on one to one basis. Care needs to be taken in choosing reciprocal link partners, as fraudulent webmasters can take undue advantage. It is advisable to review any requests for link exchanges before finalizing. This can be seen as a last alternative if a one way link isn’t in the cards. A little more towards the quantity end of the spectrum.
Article submission in various directories is a sure shot method to build effective link building to your website. You can write one article per day or as much as you want and submit to directories. Submission can be done in many directories altogether, where one-way links are given to your site from the articles. Other sites that use your articles also provide one-way link to your site from other websites. Quantity linking is where this would fall into.
Press release submission in various press release directory and leading news site is a best way to get natural back links from your press release articles. You need to write press release article about your new product launches or news releases in your industry. In the deep end of the quantity pool, great for getting out a blast of information to multiple sources, quickly.
Social bookmarking and Social networking
Social bookmarking and social networking is one of the newest ways to get back links and more visitors to your website. Experience is varied, but on the whole it will send more traffic to your site. If your content is relevant to the readers interest, it’s up to them at that point to provide the link back to your site.
The most important point when it comes to links however, quality link building is far better than quantity link building.
A flurry of new information released as part of Forrester research predicts a huge change of emphasis from traditional media to online advertising over the next few years. In particular, Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are due to double over the next five years according to the Forrester report.
In the US, digital marketing will become $55 billion industry by 2014, representing 21 per cent of the overall marketing spend. In the UK, online advertising spend already controls over a fifth of the overall advertising market, but the trend predicted by Forrester is that online will continue to flourish while other aspects perish.
The most interesting takeaway from the research is that overall advertising budgets will decline. Yep. With dollars moving out of traditional media toward less expensive and more efficient interactive tools, marketers will actually need less money to accomplish their current advertising goals.”
The message is getting through that online marketing can achieve the same as traditional media for less. A paradigm shift is occurring, with 60 per cent of advertising gurus ploughing money into digital media rather than the normal advertising avenues. Up to 59 per cent of the increase in advertising spend will be allocated to SEO and PPC.
PPC is currently much more prominent than SEO with most companies preferring to invest in paid search. However, as organic search starts gaining more widespread traction, more brands will turn to search engine optimization to drive traffic naturally to their websites. By 2014 the US will spend over $5 billion on SEO according to the Forrester research.
Achieving a high ranking in the search results at Google and other search sites is, for many websites, the primary means of attracting new visitors and increasing traffic. That’s why it’s important to optimize your site for search, using various search engine optimization (SEO) techniques. The better optimized your site, the higher it will appear in the search rankings—and the more traffic you’ll attract.
With that in mind, here are 10 SEO tips that you can use with any website, no matter what the site’s content. Follow the advice here and you’ll likely improve your ranking!
TIP #1: Improve Your Content
Ultimately, people visit a given website because it has valuable content. If the content isn’t any good, all the SEO in the world won’t create new visitors.
That’s why of all the SEO tips in the world, the one that has the biggest impact is improving your website’s content. It’s simple: The better your site is, content-wise, the higher it will rank.
You see, when it comes to search rank, content is king. Ultimately, the better search engines find some way to figure out what your site is all about; the higher quality and more relevant your site’s content is to a particular search, the more likely it is that a search engine will rank your site higher in its results.
So forget all about fancy keywords and technical META tags for the time being, and focus on what it is your site does and says.
If your site is about NASCAR racing, work to make it the most content-rich site about NASCAR you can; if it’s about aquariums, make it the highest-quality aquarium site possible. Don’t skimp on the content—the more and more relevant content you have, the better.
Here’s what you need to remember: SEO isn’t about technological tricks. It’s about making your site more useful to visitors—and that means providing the best possible content you can. Everything else follows from this.
TIP #2: Create a Clear Organization and Hierarchy
Here’s an important fact: Web crawlers for the major search sites can find more content on a web page and more web pages on a website if that content and those pages are in a clear hierarchical organization.
Let’s look at page organization first. You want to think of each web page as a mini-outline. The most important information should be in major headings, with lesser information in subheadings beneath the major headings.
One way to do this is via standard HTML heading tags, with the most important information in H1 tags, the next most-important in H2 tags, and less-important information in H3 tags.
This approach is also appropriate for your entire site layout. Your home page should contain the most important information, with subsidiary pages branching out from that containing less important information—and even more subpages branching out from those. The most important info should be visible when a site is first accessed via the home page; additional info should be no more than a click or two away.
TIP #3: Fine-Tune Your Keywords
Just as important as a page’s layout is the page’s content in terms of keywords. A keyword is a word or phrase that the user searches for.
In determining search ranking, the major search engines look to determine how important a keyword or phrase is on your page. They do this by seeing where on the page the keyword is used and how many times it’s used. A site with a keyword buried near the bottom of a page will rank lower than one with the keyword placed near the top or used repeatedly in the page’s text. It’s not a foolproof way of determining importance and appropriateness, but it’s a good first stab at it.
When various search engines examine your page, they look for the most important words—those words used in the site’s title or headings, those words that appear in the opening paragraph, and those words that are repeated throughout the page. The more and more prominently you include a word on your page, the more important a search engine will think it is to your site.
For this reason, you want to make sure that each and every page on your site contains the keywords that users might use to search for your pages. If your site is all about drums, make sure your pages include words like “drums,” “percussion,” “sticks,” “heads,” “cymbals,” “snare,” and the like. If your site is about dogs, include words like “dog,” “puppy,” “canine,” “beagle,” “collie,” “dachshund,” and such.
Try to think through how you would search for this information, and work those keywords into your content.
TIP #4: Tweak Your META Tags
A search engine looks not just to the text that visitors see when trying to determine the content of your site. Also important is the presence of keywords in your site’s HTML code—specifically within the META tag.
The META tag includes metadata about your site, such as your site’s name and keyword “content.” This tag appears in the head of your HTML document, before the BODY tag and its contents.
It’s easy enough for a search engine to locate the META tag and read the data contained within. If a site’s metadata is properly indicated, this gives the search engine a good first idea about what content is included on this page.
Fortunately, you can insert multiple META tags into the head of your document, and each tag can contain a number of different attributes. For example, you can assign attributes for your page’s name, a description, and keywords to the META tag.
You use separate META tags to define different attributes using the following format:
META NAME=”attribute” CONTENT=”items”NOTE
In the previous line of code, replace attribute with the name of the particular attribute, and items with the keywords or description of that attribute.
For example, to include a description of your web page, enter this line of code:
META NAME=”DESCRIPTION” CONTENT=”All about stamp collecting”
To include a list of keywords, use the following code:
META NAME=”KEYWORDS” CONTENT=”keyword1, keyword2, keyword3″
TIP #5: Solicit Inbound Links
Google got to be Google by recognizing that web rankings could be somewhat of a popularity contest; that is, if a site got a lot of traffic, there was probably a good reason why. A useless site wouldn’t attract a lot of visitors (at least not long term), nor would it inspire other sites to link to it.
So if a site has a lot of other sites linking back to it, it’s probably because that site offers useful information relevant to the site doing the linking. The more links to a given site, the more useful it probably is.
Google took this to heart and developed its own algorithm, dubbed PageRank, which is based first and foremost on the number and quality of sites that link to a particular page.
If your site has a hundred sites linking to it, for example, it should rank higher in Google’s search results than a similar site with only ten sites linking to it. Yes, it’s a popularity contest, but one that has proven uncannily accurate in providing relevant results to Google’s users.
And it’s not just the quantity of links; it’s also the quality. That is, a site that includes content that is relative to your page is more important than just some random site that links to your page. For example, if you have a site about NASCAR racing, you’ll get more oomph with a link from another NASCAR-related site than you would with a link from a site about Barbie dolls. Relevance matters.
So when it comes to increasing your rankings at Google (which is, far and away, the largest and most important search engine), you can get a big impact by getting more higher-quality sites to link back to your site.
There are a number of ways to do this: from just waiting for the links to roll in to actively soliciting links from other sites. You can even pay other sites to link
back to your site; when it comes to increasing your site’s search ranking, little is out of bounds. But however you do, increasing the number and quality of inbound links is essential.
TIP #6: Submit Your Site
While you could wait for the each search engine’s crawler to find your site on the Web, a more proactive approach is to manually submit your site for inclusion in each engine’s web index. It’s an easy process—and one that every webmaster should master.
Fortunately, submitting your site to a search engine is an easy process. In fact, it’s probably the easiest part of the SEO process. All you have to do is go the submission page for each search engine, as noted here:
•Windows Live Search: search.msn.com.sg/docs/submit.aspx
As easy as this site submittal process is, some webmasters prefer to offload the task to a site submittal service. These services let you enter your URL once and then submit it to multiple search engines and directories; they handle all the details required by each search engine. Given that many of these services are free, it’s not a bad way to go.
TIP #7: Create a Sitemap
Here’s something else that you can submit to increase your site’s ranking: a sitemap. A sitemap is a map of all the URLs in your entire website, listed in hierarchical order. Search engines can use this sitemap to determine what’s where on your site, find otherwise-hidden URLs on deeply buried pages, and speed up their indexing process. In addition, whenever you update the pages on your website, submitting an updated sitemap helps keep the search engines up-to-date.
The big three search engines (Google, Yahoo!, and Live Search), along with Ask.com, all support a single sitemap standard. This means you can create just one sitemap that all the search engines can use; you don’t have to worry about different formats for different engines.
Your sitemap is created in a separate XML file. This file contains the distinct URLs of all the pages on your website. When a searchbot reads the sitemap file, it learns about all the pages on your website—and can then crawl all those pages for submittal to the search engine’s index.
By the way, the new unified sitemap format allows for autodiscovery of your site’s sitemap file. Previously, you had to notify each search engine separately about the location of each file on your site. Now you can do this universally by specifying the file’s location in your site’s robots.txt file.
While you could create a sitemap file by hand, it’s far easier to generate that sitemap automatically. To that end, many third-party sitemap-generator tools exist for just that purpose. For most of these tools, generating a sitemap is as simple as entering your home page URL and then pressing a button.
The tool now crawls your website and automatically generates a sitemap file; once the sitemap file is generated, you can then upload it to the root directory of your website, reference it in your robots.txt file, and, if you like, submit it directly to each of the major search engines.
TIP #8: Use Text Instead of Images
It’s important to know that today’s generation of search engines parse only text content; they can’t figure out what a picture or video or Flash animation is about, unless you describe it in the text. So if you use graphic buttons or banners (instead of plain text) to convey important information, the search engines simply won’t see it. You need to put every piece of important information somewhere in the text of the page—even if it’s duplicated in a banner or graphic.
So if you use images on your site, which you probably do, make sure that you use the ALT tag for each image—and assign meaningful keywords to the image via this tag. A searchbot will read the ALT tag text; it can’t figure out what an image is without it.
TIP #9: Update Your Content Frequently
It pays to constantly update your site. Because most searchbots crawl the Web with some frequency, looking for pages that have changed or updated content, your ranking can be affected if your site hasn’t changed in a while. So you’ll want to make sure that you change your content on a regular basis; in particular, changing the content of your heading tags can have a big impact on how “fresh” the search engine thinks your site is.
TIP #10: Know Your Customer
This final tip is a piece of business advice I’ve been hawking for the past two decades. Everything you do in business—or on your website—should come in service to your customers. You don’t develop a new product just because you have the capability; you do it because it’s something your customers want.
To that end, knowing what your customers want is the most important part of your business. If you know your customers, you can develop a website that they will want to visit—and that search engines will want to rank highly. Know what your customers want and you’ll know what kind of content to create, and how to present that content.
And because SEO starts with your optimizing site’s content, the better and more relevant that content, the higher your site will rank with Google, Yahoo!, and the other search engines.
Know your customer, and everything else follows.
If you happen to look around, even slightly, you’ll learn that there is no “quick fix” when it comes to Search Engine Optimization. It’s an investment in yourself and your website, wherein you hope your content is better than the next guys.
But if you own the goose that lays the golden egg in your market niche, how can you possibly wrangle your way to the top of Google to shout out to the land? The tried, and true, SEO; correctly performed and implemented, and practiced will drive you there. But just like a journey of 1000 steps starts with the first, so does the journey to the top of the Search Engines starts with day 1 and building your site with proper coding, and SEO practices in mind.
In the first 30 days you’ll be noticed by the spiders, as they crawl your content and start finding where you fit into the billions of already indexed pages out there.
In the first 60 days, if you’ve built your site properly and have had optimization done onsite, you’ll start to see yourself climbing “the ladder” in your market niche. You may already start to make brief appearances in the top 20, exciting times for a new business.
Nearing the end of your first 100 days of properly constructed, and optimized site, your site will start to hang around consistently in the top 15 or so, top 10 if the search engines love your site, and perhaps top 5 if your market niche is that particular.
All in all, the first 100 days of a newly constructed, optimized site, can be viewed as a beginning benchmark to your strength within the index. If you’ve followed the rules, been properly optimized, you’ll enjoy the fruits of your labours and investments for a long time to come.
Magic! Mysticism! Mystery!
Nope, guess again. Search Engine Optimization, is to a lot of people, full of magic and mystery. It has none of these qualities, yet when it’s done right, it can definitely provide the illusion of it.
Proper SEO, can change a companies future, drive internet marketing and sales, give that needed visibility for your campaign race, and more! When the rules are followed, and the steps are taken, it can be magic.
That being said, there’s the black magic out there of course. The not so legal tricks, cloaking, hiding text, keyword stuffing, just to name a couple. The temptations for fast results, often come with the just rewards, barring of your site, to outright banning your site from the index.
In the end, the good guys win, and the bad look for a new way to use their tricks.
Which hat will your hero wear?
There are always the articles and posts about “How to SEO” or “SEO Tips and Tricks”, but it isn’t too often there is any discussion of what not to do from an SEO perspective. So, very briefly, lets go over some of the points of what not to do from an SEO view.
SEO Mistake #1 – Improper Use of Your Title Tag
The title tag is extremely important when it comes to website optimization, and serves multiple purposes. It tells the search engines what your site is about, it gets displayed in the search results for your page and is displayed at the top of your visitors browser while they are on your site.
SEO Mistake #2 – Improper Use of Your Keywords Meta Tag
Once upon a time the keywords meta tag was was used by search engines to determine the relevance of your website. These days even well-written keyword tags are largely ignored by Google and the other major search engine players. But that doesn’t mean you may ignore, or abuse the keyword meta tag. You could possibly wind up being penalized by the search engines instead of ranking well with them.
SEO Mistake #3 – Keyword Stuffing
More does not always equal better. Page content with too many keywords typically doesn’t read properly, and “hiding” keywords, using white text on a white background, is highly frowned upon and dealt with.
Your best bet, is to work up well written, relevant content for what your customers may be looking for, and let the web work it’s magic.
SEO Mistake #4 – Using Irrelevant Keywords to Attract Traffic
May seem like a common sense point, but to reitterate. Using irrelevant or useless content and keywords to attract traffic to your site will only lower your overall rankings with the search engines.
Aside from the few points from above, there are a great deal of mistakes you can make as a website owner that can hurt, or hinder your rankings with the search engines. Cloaked pages, doorway pages, poor coding practices, page labelling, and the list goes on and on.
Winnipeg, Canada January 13, 2009 — The Fresh Traffic Group is proud to announce the launch of their new Canadian website www.freshtraffic.ca which showcases all their new and existing services for the search engine marketing industry. The site also uses enhanced SEO methods to affirm their position in the SEO marketing industry.
The site features easy navigation and more informative pages and; internet SEO tools to help visitors better understand the detailed services they offer and their benefits.
“We felt it was time to use the wealth of information and results we have achieved to better represent ourselves in the North American market. Our services needed to be clearer to the captive audience we are looking to approach, and its imperative we give them the facts quickly to ensure they have come to the right place”, says David Guspodarchuk, Sales Manager of Fresh Traffic Group.
“New products used to get a traditional introduction to the marketplace,” says President Jerry Booth. “A company would send out a press release and advertise in the paper, on TV or on the radio, and a website would be created to highlight the new product’s capabilities. But now, product launches involve a new strategy that focuses on social networking, SEO, link-building, website optimization and content creation, integrated into many of the traditional marketing and public relations techniques already in use.”
Mr. Booth further states, “Recent events where history has been made show how times have changed. You still need to do all the traditional work with websites to list high in search engines like Google & Yahoo, but we have now integrated traditional media and marketing strategies with new media and social media services. Fresh Traffic offers a personalized approach to communication practices in areas such as; marketing strategy and marketing intelligence; internal positioning and reputation management; brand management; public relations and media relations; and small business consulting and global marketing practices. “
“Fresh has just been awarded the Top SEO Company for the second month in a row by Search Tech which confirms our leadership position in the SEO industry,” comments Mr. Booth. “Although every employee at Fresh is proud to work for the best SEO Company in Canada, we are not satisfied. Indeed, we are restless. In order to achieve many more number one rankings for our company, we must build on our success, not rest on it.”
About Fresh Traffic Group – www.freshtraffic.ca
Fresh Traffic Group, operated by former Director of Google UK, Jerry Booth, specializes in organic search engine optimization (SEO) and search engine marketing (SEM), helping company websites to place high on the pages of the major search engines such as; Google, MSN and Yahoo. The company is headquartered on the 16th floor of the CanWest Global Building in Winnipeg, MB Canada.
For further information or to book an appointment to meet, contact: David Guspodarchuk, Sales Manager, 204-942-4200 ext. 2225
A College internship at an interactive marketing company ended up the ticket to a promising career for one of its 22 year old students. During the internship, he learned a skill known as search engine optimization In August, he was snapped up by a public relations and advertising agency in Denver, and given the title of search engine optimization director.
This was a story in the New York Times
The birth of the Internet gave rise to jobs in areas like Web development and design. And as companies and consumers flocked to the Web, jobs in Internet marketing soon followed. Search engine optimization, part of Internet marketing, is what companies use to drive traffic to Web sites in the hope that consumers will buy a product or service, for example, or subscribe to a publication.
This is a question I ask myself on a regular basis, Why is everyone all of a sudden an SEO Expert, they read a few blogs, go on day course somewhere and all of a sudden they know all there is know about search engine optimization.
If only it was that easy,.
All the SEO’s I know personally, most are well known and documented on the web who have been doing this for the last 10 years, long before it had a name.
They all earn in excess of $1million a year, admittedly some write there own books, some write get rich marketing schemes that plays to peoples greed, are they bothered when earning $10 million a year, probably not.
The question I ask myself is this, if it was you earning this kind of money on an annual basis, would you tell everyone how it was really done?
I didn’t think so, You have your answer.
You can learn good practices by reading forums and blogs, you can read the guidelines set out by Google, Yahoo etc, learn about social media and even web designing, but I have yet to read the full story on how it is done by anybody.
The big hitters will always be the big hitters, WHY, money in the bank baby.