Browsing "search engine optimization"
Now, this may sound like a strange idea, but they two are actually much more alike than readily available. When it comes right down to it, baking is actually a very exact science. For perfect results, ingredients need to be measured, weighed, and added appropriately and at the right times. If you just take all of the ingredients for a cake, toss it in a bowl, stir and bake, chances are it’s not going to taste so good, and you’ll have to end up scrapping the whole effort. It would be a complete waste.
These exact same principles hold true when it comes to search engine optimization.
A cake has eggs, flour, sugar, butter, chocolate (yumm), some oil, and a few other here and there ingredients to make a yummy dessert. But we’ll go with the basics for now; flour, eggs, and sugar. If any of these are added in an incorrect amount, your cake will be terrible.
SEO, involves a great many details, keywords, content, coding practices, images, the list goes on and on. For the purposes of comparison, we’ll use keywords, content, and images. If any of these factors are handled improperly, or added/changed on your site incorrectly, your site will flop.
Just. like. the. cake.
When you’re looking for the perfect dessert for your party, you have it catered. You go to the professionals who you trust to bring you the results you deserve, and expect.
SEO, is no different than baking a cake it seems. Call us at Fresh, we’ll take care of your party for you.
It’s important to understand that there are no “direct” SEO benefits to hosting on a dedicated server. In other words, search engine spiders don’t check if your website is hosted on a dedicated server in order to give boosts or penalties based on what they find out.
There are quite a few indirect SEO benefits associated with dedicated servers though. First of all, you don’t have to worry about your website being in a “bad neighborhood”. The main problem with shared hosting is that a lot of websites, sometimes even thousands, end up being hosted on the same server/IP.
Unfortunately for the people who only employ legitimate approaches to search engine optimization, not everyone is willing to play fair. There are webmasters who are always on the lookout for the fast way to success and it’s safe to assume that out of hundreds or thousands of websites hosted on a certain server, the chances are that at least a handful may be “problematic” from that perspective. In other words, even if you do everything right, there’s a chance that you’ll have to pay for other people’s mistakes.
There’s also the issue of page loading and page refresh speed which needs to be taken into consideration. Algorithms are constantly changing, and some search engines take page load times into consideration; at least to a certain degree. It makes perfect sense if you stop for a moment and think about what search engines are meant to do. Search engines all want to display the best possible websites when someone searches for a certain term and fast page load times are important when it comes to the experience of your visitors. Of course, there are other factors which also are taken into consideration and most of them have more weight than page load times. But still, having an edge, however insignificant it may seem, is always a good thing, especially if you’re targeting terms which are extremely competitive.
But, the most important thing that dedicated servers put on the table is complete control. It’s your server and you can use it as you please. This means that you have more control over the software that you’re using and that you can tweak absolutely everything.
It’s the largest, most widely used search engine out there, you know it well, as it’s basically everywhere. Google. At this point in time, the holy grail for businesses either already existing online, or thinking of it, there is an incredible laundry list of items, to do, not to do, and in between all the white and black exists the grey.
I’m going to talk, just very briefly, about some of the black, or the methods which will (most likely) end up with your site BANNED FROM GOOGLE!
Redirecting to another domain:
Redirecting to another domain is not a 100% guarantee that you’ll be banned from search engines. But it is a very common spammer trick used in conjunction with doorway pages and cloaking. If you set up a redirect that goes to a new domain, you need to write it as a 301 redirect. This tells Googlebot that the redirect is permanent, and they should change the listing to the new domain.
Invisible or Single Pixel Images:
Invisible images are images that are 1×1 pixels in size and cannot be seen by the naked eye on a Web page. This is similar to hiding text or displaying different content to search engines than to your customers. And don’t assume that search engines can’t read CSS or HTML tags that resize full-sized images. If you do this to optimize your pages, your site will be banned.
Hidden or Invisible Text:
Hiding text by making it the same color as the background color may fool your customers, but it won’t fool search engines. Another variation of this is where you make the font size so small that it’s unreadable by the naked eye. Text that is hidden from your readers but visible to search engines is considered spam and will get your site banned.
It can be very tempting to use cloaking, but while it might give you better results at first, search engines don’t like it. Search engines want to provide a resource of information that is real, not something that has been doctored to give artificial results. This is often called cloaking because it is an effort to hide, or cloak what your site delivers in something that might be seen as more palatable to search engines.
These are some of the basic black hat SEO techniques out there, all are easily noticed even by a person browsing the net, now that you know what to look for. Ideally of course, these factors are paramount to keeping in mind when choosing your SEO expert.
Why spend dollars on TV, Print, and Radio if your company keywords are not also found on the first page of the search engines? If you’re not found, then you’ve advertised for your competition. We bring to market the most effective tools in generating cost-effective search engine results and we are committed to constant research and monitoring of the search engines’ algorithms so that our clients can act on them before their competitors.
An upgrade from your local Winnipeg Internet Marketing firm is Fresh Traffic. We serve clients around the world and deliver excellent performance. We can reach your target market more effectively because we have the experience and proven strategies. You can leverage our productive capabilities from optimized content, analytics, on-site optimization, viral marketing with video, and more.
The economy is a troubling factor however there are immense opportunities via the Internet. Search engine optimization in particular, when done well, can breathe new life into your sales volumes and help you maintain visibility with old and current customers.
It is a difficult challenge to dominate search results and be seen on the Internet. With our years of Internet marketing experience, we are the right choice of Winnipeg marketing companies. We work for several major marketing companies delivering the level of results they must have.
Internet Marketing is one of your most important aspects to having an effective website. We hear countless clients telling us that they have spent thousands of dollars on developing their website but they still cannot be seen online.
Internet Marketing is the piece of the puzzle that joins your development efforts with actual sales. At Fresh we closely follow and master the trends that are used by search engines to index and identify websites. This allows us to place our clients’ websites in the first page of search engines’ results and connect them to their target market.
We specialize in Internet Marketing in the forms of Search Engine Marketing, Search Engine Optimization, Pay Per Click advertising campaigns, E-Commerce, Web Analytics, and Web Market Research. These areas of Internet Marketing are complementary to each other and, with the right balance, can be very effective in helping you achieve your web goals and marketing targets
To learn more Contact us Today (1) 204.942.4200
I frequent a few blogs and forums about search optimization, it’s tips and tricks, and there’s recently been a disturbing trend which seems to be developing. It’s summed up best, with the quote below.
“..reading up on SEO search optimization methods 2 hours over the night and its pretty overwhelming the amount of different strategies for posting, content and back links from other websites I guess in some sort of partnership which I’m not too excited about. I am now looking for short cuts as I don’t have the time nor energy..”
It’s only a handful of words, a couple of sentences, but there are so many problems and misconceptions just within that. The post continues on, and the poster actually asks about black hat seo and how he can use those techniques to rank his site. As anyone who legitimately works in the sector can tell you, that’s a great way to get black marked by the big G.
A major problem with the post, is the thought that with no prior knowledge, the poster could just scour the internet, and in a night or two, could learn all they need to about optimization in order to implement it on their site. That idea, that fallacy, in and of itself, is one of the most dangerous in terms of the industry.
Search engine optimization is not a medium to be taken lightly, or to be mistreated when you do make the step into the arena. SEO can be your businesses best friend and staunchest ally, or, it can be your downfall.
A simple comparison, an amateur golfer and a pro golfer. Putting the two into a competition on a course, irregardless of difficulty, one would never assume that the amateur would beat the pro. Experience, time on the “job”, and knowledge, would propel the pro into the winners circle.
So instead of duffing around and filling your site full of divots, give the pro’s a call at Fresh, we’ll take you to the winners circle every time.
“75% of 16 to 24 year olds feel they ‘couldn’t live’ without the internet”
Kids right? Nothing to note? Quite the opposite..
In the current jungle of the internet, the youth are the future. They are the natives of internet, matured on broadband and wi-fi, four out of five 16 to 24 year olds turn to the internet for advice when they need it.
So where are you? Are you at the top of your game, the head honcho in your niche? Or do you halfheartedly maintain a website, merely because “everyone else does it”. There are billions of websites out there, trillions of pages full of information, dis-information, scams, do-it-yourself tips, and some of the greatest literature ever written.
And that group of kids, the ones riding skateboards and drinking Slurpees, can navigate it better than any other age group that has come before it.
So again.. where are you?
Have you optimized your site for the search engines to find and index? Is your content, chock full of information, and laid out in an easy to read and navigate format?
Search engine optimization may seem transparent, may seem a simple task, but just remember one thing:
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”
Hitting the internet and searching Google for topics like, Search Engine Optimization, or, SEO Tips, or SEO Tricks, will yield you literally millions of pages. All with great shiny pictures of how SEO and optimization will change and enhance your (websites) life. Just like every cloud has a silver lining, and adhere to the “DO” sides of any advertising campaign; there are definitely the “DON’T”s that need to be minded as well. Search Engine Optimization, is no different in this regard. In fact, it’s more important in ways to mind the “DO NOT”s. For example:
Be impatient – Optimization takes time and effort. It’s not a quick fix, duct tape, band aid for a poorly built website. It takes time to fix any coding errors, search for the proper keywords to help boost you the most, and effort in placing the content within the site.
Tinker – After we’ve taken all of the time, and effort to repair any code or damage in your site, and help you add quality content, don’t mess with it. Because then we just have to start.. again.
COpy/Paste – Content, needs to be as unique as possible, while still being relevant to your site and it’s purpose. There are billions upon billions of pages of everything on the internet, and rest assure, Google has been there. Don’t think that you’ve stumbled upon the last jewel of the internet.
And most importantly!! DO NOT::
Try your hand at SEO – Don’t assume, that because you’ve read that tips list on Mr.SEO’s blog that you’re ready to step into the sea of SEO. It’s very deep, very dangerous, and not knowing what you’re doing, is a very quick way to drown and be lost in index.. or dropped completely.
These are only just a few of pitfalls which can be found when you embark on your SEO odyssey, always remember however, the advantages far greatly out weight the disadvantages, when you have the proper guide.
Continuing our ever growing list of SEO Tips, we’ll step into another batch of really basic optimization techniques which can help you improve your sites appearance, and hopefully, appeal on the search engines.
*Continually update your site-Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant material on your site, which also improves your rankings. Consistently adhering to this principle, you can over time, become “the authority” in your niche.
*Unique content-Adding all the content you find on the internet won’t help improve your appearnce, if none of it is original. You need to provide content that has different information than what is on other sites and other Web pages.
*Try to use your keywords in your headlines-Headline tags (h1, h2, h3, etc.) are a great place to use your keyword phrase and secondary keywords. Search engines recognize that headlines are more important than the surrounding text, and so assign greater value to keywords found there.
*Try to get your keywords inside incoming links-Inbound links are a great way to improve your page rank, and your standings in the search results. But it’s difficult to control how people link to your pages. Most incoming links don’t use a phrase that has anything even remotely close to any of your keywords. Remember that they are doing you a favor by linking to you.
One way to get your keywords into inbound links is to provide your customers with the link text ready-made. For example:
Please link to this page: a href=”http://www.freshtraffic.ca/online_internet_marketing_sales.htm” Search Engine Marketing
Just a few more tips to add to the beginning stretch of beginning SEO. As always, there’s always more to come.
In some circles, search engine optimization (SEO), has acquired a bad reputation. The industry moves fast because search engine algorithms (the unknown “logic” search engines use to associate searched terms or phrases with germane Web pages) is constantly changing. It is simply not in the search engines’ best interest to make this logic known (Google, Yahoo, etc. host advertising platforms and would rather a business pay for rankings – hey, they are running a business too!). The vast knowledge needed to implement SEO created an “us” and “them” dichotomy – if one didn’t “know” seo, then it was better left to the “experts”. The obvious problem being that if one does not know, how would they know their SEO services “knows”. It is kind of like bringing a car to a mechanic – one can get an outrageous bill and not acquire the knowledge to determine if the large amount was vindicated or not.
The specific “logic” is constantly changing, but SEO implements online initiatives to help a business’ quest for visibility. Simply, SEO is marketing for words and phrases associated with goods and services, in comparison to traditional marketing, which would seek to promote a business’ name, executive, etc. That is a very simple definition, and SEO is a lot more complicated (such as the need to acquire in-bound links from reputable sources), but it is an easy, elementary way to begin thinking about search optimization.
It is strongly suggested that any businessperson, thinking about using search engine optimization, do some reading on the subject. Frankly, there are many “SEO experts” out there who will take money, obfuscate, and get no results. On the other hand, many genuine providers exist that can greatly help a company. Researching the topic makes for a better result in finding a provider (after research, a business may find SEO services are not in their budget or presently desirable).
A golf magazine is now using SEO With more people heading online to look for news and content every day, a growing number of media outlets are using search engine optimization (SEO) to increase traffic – a trend that is being adopted by even niche media markets.
Golfweek, a magazine for golfing enthusiasts which boasts a weekly readership of more than 1.3 million people, says it has revamped its website and plans to make the site easier to find through search engine optimization.
The website has already seen a boost over the past few years, with 111 percent increase in unique viewership between May 2007 and May 2008, but this new site the company content will be more accessible.
By using search engine optimization (SEO), Golfweek says news and articles will be easier to find through typical searches while the site itself has an upgraded search feature directly on the site.
The site is also jumping into the world of web 2.0 by featuring new blogs from staff and readers along with links to the site’s Facebook and Twitter pages.
Search engine optimization (SEO) is becoming a must in the world of journalism, with Jerry Booth, CEO for Freshtraffic.ca, recently saying,he’s surprised more job seekers in the industry are not well-versed in SEO.