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Browsing "online marketing"

Canada’s Online Retail Revolution Picks Up Steam

Dec 22, 2008   //   by FreshTraffic   //   fresh traffic, online marketing, online shopping  //  431 Comments

Canada’s Online Retail Revolution Picks Up Steam.

New numbers from statistics Canada show that Canadians are taking advantage of e-tailing like never before.

Online shopping has increased by more than 61 percent in two years. ringing up a record $12.8 billion in sales in 2007.

A total of of 69.9 million orders were placed online in 2007, up from 49.4 million in 2005.

Overall more than 8.4 million Canadians aged 16 and over purchased something online last year.

Need Online Marketing Help? Call us today 204.942.4200

Marketing Lessons from Google

Dec 2, 2008   //   by FreshTraffic   //   Google, online marketing, seo  //  2 Comments

1. Under-monetize to buy mindshare. (almost every category Google is in)

2. Offer a free version to make sure everyone who may want to has a chance to experience your product and/or service. (almost every category Google is in)

3. Offer something that forces people to keep coming back to your website. Alternatively, bundle your stuff into the browser. (the Google Toolbar is huge.)

4. Invest heavily in distribution deals and public relations. Keep making small changes and talking about how important they are so you stay in the media. Maintain that your success is because superior products even while you are buying marketshare.

5. If a business model competes with your model, try to guide the conversation and get market participants to attack each other to your own benefit (this, above all other reasons, is why it is not smart for “professional” SEOs to publicly endorse outing each other…nobody wins but Google).

6. Offer free or low cost versions of cash cows of competing services to distract them and/or force change upon them. (Google Docs)

7. Even when you have a market leading position, keep investing heavily in complimentary markets to reinforce your position as the default. Become ubiquitous. Become a verb. (mobile operating system)

8. When you tap out the potential of your product or service look for ways to make it deeper is select high value verticals. (onebox, universal search, site search)

9. When you have enough leverage and a large enough lead, change the market to put yourself at the center of it. (the Omnibox in Google Chrome)

Winnipeg Chamber of Commerce 2008th Member

Sep 30, 2008   //   by FreshTraffic   //   online marketing, seo, Winnipeg  //  Comments Off

The Fresh Traffic Group’s Jerry Booth was recognized at a Chamber luncheon on Monday 29th as the city’s 2008th member.

He was welcomed in by the organizations president & CEO Dave Angus.

The days event was a who’s who in Winnipeg Business Circles with guest speaker Gail Asper presiding.

Jerry says the Fresh Traffic Group is hoping to get involved with all the new and exciting things happening in the city by bringing the online marketing skills required to new projects like the airport expansion, tourism and the human rights museum.

Online Advertising in Canada

Jun 20, 2008   //   by FreshTraffic   //   keyword, online advertising, online marketing  //  44 Comments

Online advertising will continue to grow at a blistering pace, in Canada growing over the immediate future into a $3.4 billion US industry. The public is moving online at home, at work, on their mobile phones, in order to access multi-media content and information.

Online advertising is experiencing unparalleled growth in Canada, passing a 33% growth to $1.3 billion US last year. It’s projected that by 2012, web-based advertising is expected to remain “Canada’s fastest growing segment” growing by an additional 21%.

The fastest projected movers will be keyword searches, classified advertising online, and online video advertising.

Rankings Make or Break Online Businesses

Apr 24, 2008   //   by FreshTraffic   //   internet advertising, online marketing, search engine optimization, seo  //  147 Comments

While some would argue that the need for search engine optimization for a website can vary website to website, it is becoming more and clearer that search engine rankings can actually make or break a business. Every good businessman will agree that marketing is everything in a business, besides a quality product or service. Search engine optimization is high quality marketing for your website.

Let’s take a look at an example of how SEO can directly affect your business:

A freelance marketing copywriter set up a website to market herself and her services. She mainly used brochures and word of mouth, and while this worked in bringing in clients, she was not making a solid living off the clients that did make it to her website. Someone mentioned SEO to her and she researched and found an SEO company to optimize her website. Upon first analyzing her website, the SEO company had a hard time locating her website within search engine result pages. The SEO team began the optimization which resulted in the copywriter’s website ranking within the top 10 on most major search engine results under the major keyword searches intended. And while the search engine optimization company could happily step back and consider this story a success, the true measure of success after search engine optimization is how successful the website and/or business is after optimization has occurred. The SEO company contacts the copywriter with a follow up and discovers that not only has her traffic significantly increased, she is making a fairly decent living and has had to hire on an extra copywriter to help manage the incoming workload. Only now can the SEO company truly claim success on this search engine optimization project.

If more SEO companies took the time to send out a follow up email just to check in and see how optimization has affected their business clients, the revelations will be astonishing. These companies are spending twice as much on advertising campaigns and techniques, when, for half the cost, proper search engine optimization can actually provide bigger and better overall results. One of our recent clients, for example, is spending $70,000 a year on yellow pages advertising. This gives them a nice page ad in the LOCAL yellow pages. After we finish their new ecommerce website containing all of their parts and products they hope to do away with yellow pages and have little or no further investment while reaching a NATIONAL customer base. As more and more customers go online to search for products and services local advertising paper books are sure to struggle.

Having said this there still seems to be a large number of business owners who still rely on old methods of marketing using paper products. We feel that this is likely because it is hard for long-time business owners to give up on methods that used to work very well for them. There is a strong sense of fear when they consider giving up on paper and going digital. Some feel safer paying out a lot of money for something they know has worked for them in the past. Unfortunately it is not working as well for many of them any longer.

Other online business website owners are hurting because they chose the wrong firm to design their E-commerce website and perform SEO on the new website. Many thousands of dollars later and often many firms later they are still struggling to make any return on investment from their website. Be sure to find the right SEO and design firm before you spend any money. Make them prove their SEO capability with current high ranking websites. Examine their designs carefully to make sure they are clean and easy to navigate. This is one investment you cannot afford to go cheap on. Get the best.

Think of it this way: With regular, everyday advertising, you are only reaching the area within the boundary that you advertise in. With search engine optimization of your website, you are literally advertising to the world—an endless opportunity for success!

It is important to understand that even the best search engine optimization cannot help you if your website is poorly constructed, difficult to navigate, or the content does not contain and maintain fresh, up-to-date information. A major part of overall search engine optimization lies within professionally written and fresh marketing text. And, unfortunately, not all businesses will see such a huge turn-around after search engine optimization. However, considering that regular marketing can be substantially more expensive than SEO, it is safe to say that SEO is a more cost effective way to approach marketing where your business website is concerned. And as we stated earlier, with search engine optimization you are marketing to an entire world of potential customers.

Fresh Traffic Optimize can help bring the world to your website. Call us today for a free consultation and website analysis at 204-942-4200

Website Design Process

Apr 18, 2008   //   by FreshTraffic   //   internet strategy, online marketing, search engine optimization, website principles  //  175 Comments

So, you have a great product, a perfect pitch; it’s so great it could sell itself. The only problem being you live in a tiny market, and have already reached saturation. The next step? Take it online of course!

Website design can be a frightening prospect if your knowledge of the internet extends only to reading your email and news daily. There is however, a few basic guidelines that should be followed that will allow even the internet novice to become visible with their own website.

The first step, of any website may not seem important initially, but it can make all the world of difference. You need to decide upon your websites domain name. Something that shouldn’t be taken lightly at any degree, as it has been said, “It’s all in the name”

Once you’ve chosen a name, you should then decide on a website host. You can start with a free host, which will place ads on your site, or you can pay monthly for your very own domain name and have no ads running (aside from your own).

Typically a free host will have a variety of premade sites which require you only to fill in the blanks. You can literally be up and running your site in an hour or two if you have all of your information organized and ready. Even if you’ve decided to pay monthly for hosting, there is a plethora of templates out there, ranging in price from free, to hundreds of dollars.

Bear in mind now, the more you have on your website the longer it will take to load. Text is not a problem, pictures, sounds/songs, and little movies can slow down your page load speed dramatically, depending on your hosting.

And that’s just the beginning of an online presence!

Then there’s online marketing, constant updating, and search engine optimization to consider.

You could of course, just let someone with some Fresh ideas do all of the aforementioned work for you.

-Nathan

GEO SEO

Apr 16, 2008   //   by FreshTraffic   //   Google, internet advertising, online marketing  //  415 Comments

Geo targeting (in internet marketing) is the method of determining the physical location of a website visitor and deliver different content to that visitor based his location, such as country, region/state, city, metro code/zip code, organization, ISP or other criteria.

Or in more generic terms, “tell Google your address so they can share with potential customers”.

Geo-targeting is the practice of catering to internet searches based upon their addresss. And it’s smart SEO. Many search engines and directories offer some type of geo-targeting capability. Usually, these normally require that your physical address be included on your web site, or that you list your site in the right section of a directory.

“Location! Location! Location!” Well, location is becoming more and more important on the Internet as it in the real world, so don’t skip the geo-targeting aspect of search engine optimization. Give search engines and directories the extra information they need to ensure that your site shows up in locally.

-N

10 Simple Steps to Boost Search Engine Rankings

Apr 2, 2008   //   by FreshTraffic   //   internet strategy, keyword, online marketing, organic, search engine optimization, website principles  //  Comments Off

There are several steps to follow to ensure top rankings in search engines. Sites that follow these simple steps will likely see their traffic and search engine rankings soar through the roof. The better optimized your site is for the search engines, the better results you can expect.

1. Implement Title Tags and Meta Tags
Title tags are an important aspect of search engine optimization as they are the way to convey your marketing skills to your target audience. The wording should flow smoothly while containing important keywords. This is where the search engines and your target audience get a feel for what your Web site is about.

You want to stress all the viral information in this limited area of space. This is your area for free advertising, so take full advantage of this. Insert information like company name and your targeted keywords that you have chosen for this page. Every page on your site should have unique title tags and meta tags.

2. Offer Quality Content
Your content is very useful for the search engines in determining whether or not your Web site is relevant to your topic. You want quality, keyword rich content. You do not want to stuff your keywords, but place them sporadically throughout you site.

Keyword stuffing is a black hat technique that will get you permanently banned from the search engines. Make sure that your content flows smoothly and rolls off the tongue easily. Remember, humans — not search engines — have the ultimate decision to purchase your product or service. Write your content first for your audience and then add keywords where it makes sense to.

3. Acquire Quality Links
Links are a valuable tool for gaining top search engine rankings. Links (backlinks) are viewed as a vote from one site to another, so the more links to your site, the more popular the search engines think your site is. Higher-quality links from authority Web sites are weighed more heavily when ranking your site. So, acquire links from reputable Web sites that are popular.

You want to get links that are related to your line of work to increase rankings. Make sure all your links are related in one way or another to your Web site. If not, then your site will be penalized in the rankings, which is the opposite of what we are trying to achieve.

4. Strive for Quality Backlinks
Recently, Google (Nasdaq: GOOG) began to crack down on link farm sites (sites where you buy links) by penalizing them in the search engine rankings. Avoid link farms or buying links from non-authority sites, as they will only do more harm than good.

Remember, it’s not the quantity of links you have, but the quality of those links you do have. Make sure your links appear natural, not like they have been paid for. You must have something of quality to offer others so they will link to your site and increase your search engine rankings.

5. Have a Keyword Relevant Domain Name
Before purchasing a domain name, you should look for a URL that has relevant keywords to your company. Ensure that your domain name has some relevancy to your Web site.

Your sub domains should not be long and full of strange characters and symbols. This will only confuse the search engines and your human visitors. The simple domain that has your keyword specific to your page is great for the search engines and human readers.

6. Use HTML
Search engine spiders have a hard time reading coding other than HTML (hypertext markup language). To avoid any confusion for the spider, have your Web site written in HTML — not Flash. If you are a large, well-known company, this does not play as big a role, but if you’re a small company trying to make a name for yourself, ensure that your programmer is using HTML.

7. Make Site Navigation Easy
You want a Web site that is easy to navigate through. The more confusing and broken links to your site, the less likely it is that the spider will fully crawl and index all your pages.

You want to submit a xml sitemap for Google so it can find and index all the pages in your Web site. Sitemaps are a necessity for Web sites getting all your pages indexed and included in the search engines.

8. Use Fresh, New Content
Search engines do not want old, outdated content on their search results, so you must make sure to add new content to your site on a consistent basis. Both humans and spiders like to see new content on your Web site. Make sure to update your content to make sure it is up to date and relevant.

You can make simple grammatical changes to your site or add pages — anything counts as new content. If you stop adding new content to your Web site, your rankings will start to slip and fall way below your desired results. If you see your rankings start to slip, make sure you add new content to your site.

9. Add a Blog to Your Site
A blog is a great tool for keeping visitors up to date to with your site. Blogs help promote your site and give your visitors another way to locate your Web site. Blogs and blog posts get indexed in the search engines quite quickly as well.

If you start a blog about the industry you are in, you can quickly build up your rankings. Blogs are especially useful for adding fresh content to your site. Blog posts are seen as new content, so post in your blog at least once a week to keep your content new. Blog postings do not have to be relevant to your Web site, but it does help to keep the content somewhat relevant to build up and authority blog.

10. Make Your Web Site for Humans – Not Spiders
This is probably one of the biggest mistakes committed by newcomers to Internet marketing. They write and organize their Web site for the search engines to achieve high rankings, yet the traffic that comes in does not make a purchase.

You want to have a Web site that is easy to read and comprehend — not a site that is made for the spiders to read. Ultimately, your site is viewed by humans who hold the purchasing power. Ensure that your Web site is easy to read and does not have any misspellings.

When SEO Isn’t Really SEO

Apr 1, 2008   //   by FreshTraffic   //   internet advertising, online marketing, search engine optimization, seo  //  4 Comments

A potential client recently asked a good question. She regularly reads various search-engine-optimization websites, and she was confused as to the current meaning of the term “SEO.” What, she wondered, was the difference between SEO and online marketing?

Search engine optimization, or SEO, is constantly changing. As the major search engines update their algorithms and redefine how their search results will be determined and displayed, the SEO industry must adjust and redefine to follow those trends. But there is a new trend as well: Search optimizers going well beyond search engine results and into other marketing areas but still calling it SEO. It gets a bit confusing.

By definition, SEO refers to the process of optimizing a website with the goal of having major search engines (primarily Google, Yahoo! and MSN Live Search) return pages from that website in highly-ranked search engine results. SEO is almost always employed as a form of marketing, but it is a very specific form of marketing that takes place within the search engines.

Lately, some industry blogs have suggested that SEO has grown beyond its primary parameters, suggesting that successful SEO includes expanding into other realms of marketing. I don’t think that makes any sense. By definition, SEO – search engine optimization – does not include any form of marketing that goes outside of search engines. The use of the term SEO in such a way is disingenuous and confuses many webmasters and owners of ecommerce sites.

Let’s be clear: Online marketing (also referred to as web marketing and Internet marketing) is a term that includes SEO as one marketing aspect among many and not the other way around. It may be a matter of semantics, but as there are well-defined terms to describe the wider practices of marketing on the Internet, why is there a need to redefine SEO to reflect that process? It’s a very useful term as is!

Some SEO professionals may be recognizing that search engine optimization is moving away from a stand-alone industry and towards being one arrow in the quiver of the online marketing industry. They are compensating for this by simply including more forms of online marketing under the SEO heading.

But SEO practitioners shouldn’t fear this move. If the natural path of SEO is to interact with other forms of online marketing, so be it. One can hold this SEO position quite confidently because SEO is not going away. Or, SEO practitioners can expand their boundaries to become more general online marketers – and call themselves just that. But, it should be one or the other; there is no point in redefining terms.

What does this imply for ecommerce sites that are simply trying to employ some SEO to boost sales? Well, first and foremost, a well-optimized and usable site is still priority number one. The best bang for your buck (or your time) is addressing the basic SEO assets of an ecommerce site because natural search engine results are still one of the best ways to drive traffic and sales.

If the SEO is solid for a website, look to augment it by incorporating other forms of online marketing, especially social media. Get involved in the blogosphere whether you do it yourself or hire an outside firm. Taking into consideration a website’s focus and demeanor, consider using YouTube and other video sharing sites to promote a website and drive traffic directly. Remember that PPC (pay per click) search advertising, while often overpriced, can augment a natural search campaign.

But don’t be confused by those who are twisting terms. SEO is still SEO – search engine optimization. Make SEO the skeleton of your online marketing efforts, but don’t be afraid to hang a little muscle and meat on those bones. If your optimization is strong, other online marketing avenues may be a natural – and logical – step towards more sales.

Young People Get Their News Online

Mar 14, 2008   //   by FreshTraffic   //   fresh traffic, internet strategy, online marketing  //  3 Comments

Younger people get their news online Research by comScore has revealed that young people are now getting their news from websites rather than buying newspapers.

The study highlights an opportunity for online marketers who are likely to benefit from the increasing number of young people who are using the internet for everyday activities.

“That current generations are growing up getting their news online for free is an indicator that print circulations are likely to continue their decline,” said Jack Flanagan, executive vice president of comScore.

“But the internet represents a significant opportunity to extend – and even improve upon – existing news brands and reach out to new consumers with living, breathing real-time content.”

He added that although the number of people buying print news is declining, it does not reflect a fall in the number of people who are reading about the news, “in fact, just the opposite is true”.

This week, social networking site MySpace signed a deal with Channel 5 to provide its younger members with a regular news bulletin, which can be accessed online.