There’s a main point that needs to be kept in mind when working with your website and search engine optimization. Your top priority needs to be your consumer, whether you are looking for sales, sign ups, etc. When you sit down to have a look at your website, your content, your print ads, you need to always know, you are not creating content for yourself. You’re creating this content to be digested by people you wish to attract.
Between the trillions of webpages, the thousands of television commercials, or the billions of pages of print advertising available, it may seem like a lost cause to try and be noticed. But no matter how daunting the obstacles might seem to be, there are ways to tackle the mountain of being found, and turn it into a simple bump in the road. A general rule of thumb to always have in mind when working on your brand, website or advertising – keep it simple. The more complex your imaging is, the more convoluted you make your content, all equate to putting up road blocks for your consumer. Often times, complexity is found in simplicity, keep your images crisp, clear and to the point of your brand, Coke and Pepsi are great examples of this. If you see a billboard painted completely red with a simple white wavy line drawn on it, you almost immediately think ‘Coca Cola’.
The same can be said of your written content you deliver, whether on your website or in print advertising if you still use newspaper adverts. Being cryptic, or non-descript in your text is more likely to hurt your advertising efforts rather than reward them. Think of your target demographic, the consumer which you wish to attract and even those who might see your advertising and be curious enough to search for you. Stay away from using strict industry only terms if you’re trying to improve awareness of your product. Having a clear, and concise call to action on your website is one the larger issues to over come when working with new clients. It is too easy to become caught up in trying to sell your company or products, and never get to the point of actually saying ‘Buy now!’.
Google recently wrote a blog about re-imagining some of the more influential advertising campaigns in the past 50+ years. One of the advertisers made the most relevant point, that covers every advertising avenue you could explore. “No matter what media you’re in, think about the content. Content is what matters.” – Amil Gargano
It’s reassuring, that even though some businesses out there are slow to improve their websites or their online marketing toolset, the trend is slowly but surely shifting. While still only a fraction of the marketing dollars spent out there, the numbers are showing that around 17% of most businesses marketing budgests are being spent on online marketing. Any positive growth is good for everyone involved.
A great graphic depicting some of these changes has been put together, which outlines some of the changes coming about in the marketing world. In the US, 70% of the businesses out there have indicated that they will be increasing spending on social media advertising (Facebook, Twitter, Google+) and 64% also chimed in to add their budget is increasing for SEO as well. With consumers spending more and more time searching online for their next purchase, it’s much more advantageous to get into the game now, as opposed to later. The longer you wait, the greater your costs are going to be. Surprisingly however, it came back that 17% of businesses out there planned on increasing their marketing budgets on print media, which is much like buying stock in Yahoo these days. I kid, I kid, all jokes aside however, almost anyone out there who has a job has access to the internet. It should be no surprise that on average people spend 3+ hours browsing the internet. 84% of people who use the internet, spend their time searching for information on what has caught their interest, there are billions of searches per day.
There’s a great deal more information which can be gleaned from the stats, have a look and take a moment to conisder your marketing plans. Are you on the side of innovation and forward thinking? Or trying to cling to an outdated, unmeasurable stand by. Just remember that the longer you wait, the more difficult the game becomes.
Last week a piece was written in the New York Times, which suggested heavily that Google and it’s algorithm needs to be taken in hand, and monitored. Using examples like financial incentives, handling 60%+ of the web queries worldwide and how Google can break small business owners with a shift in ranking; having the government decide what Google can, and can’t change within the algorithm was pressed. Make the algo public, let the government decide what tweaks can or can’t be made, and to determine in the end, what’s relevant for users.
Needless to say, it wasn’t taken too lightly. Danny Sullivan wrote an entertaining response, using the verbage from the article nearly word for word, replacign Wall Street Journal for Google. It’s an entertaining article to read, I suggest taking the time. One of the more enjoyable points for me, he compares in the end, the WSJ to Google, and at one point even has a comparison of the business’ bias in transparency concerns.
Google will list EVERY site that applies for “coverage” unlike the New York Times, which regularly ignores potential stories
If Google blocks a site for violating its guidelines, it alerts many of them. The New York Times alerts no one
Google provides an entire Google Webmaster Central area with tools and tips to encourage people to show up better in Google; the New York Times offers nothing even remotely similar
Google constantly speaks at search marketing and other events to answer questions about how they list sites and how to improve coverage; I’m pretty sure the New York Times devotes far less effort in this area
Google is constantly giving interviews about its algorithm, along with providing regular videos about its process or blogging about important changes, such as when site speed was introduced as a factor earlier this year.
June 2007, Google allowed New York Times reporter Saul Hansell into one of its search quality meetings, where some of the core foundations of the algorithms are discussed.
Who’s article rings of more truth to you?
The holding company for MediaNews Group Inc. newspapers, including The Denver Post and San Jose Mercury News, says it plans to file for Chapter 11 bankruptcy protection.
It would be at least the 13th bankruptcy filing by a U.S. newspaper publisher in the past 13 months. The owners of dozens of newspapers have been pushed into bankruptcy protection as the recession and competition from the Internet have sapped advertising revenue.
Newspapers that seem to have survived and some that thrive started implementing an seo strategy years ago to make sure they had online coverage listing as high as possible for the eyeballs and advertising dollars.
If you require help on SEO Strategies & Online Marketing Advertising Call 204.942.4200. We serve Fresh Ideas.
BBC News website to feature longer headlines on story pages, making them easier to find on search engines.
Not before time, I remember being called by them in 2006 for advice which they thought a bit expensive on the marketing budget at that time, obviously with dollars dwindling and more eyeballs on websites now they have had a change of heart.
“We estimate that about 29% of BBC News website UK traffic comes from search engines.”, says Steve Herrmann, editor of BBC News website.
The BBC will therefore allow its journalists to create two headlines for a story. While the shorter one between 31 and 33 characters appears on the front page and the website indexes as well as on mobile phones, the longer one – up to 55 characters will appear on the story itself – and in search engine results.
Search engine optimization has become a standard practice for most online organisations over the past couple of years, the guardian.co.uk included. As users began to find stories more and more via search engines or Google News, via personal recommendations on social media or in email, via links on Twitter or their RSS readers, news publishers wanted to be sure of reaching them.
“The practice of ‘search engine optimization‘ – making content in such a way that it is easily retrieved via search engines – is an important area for us and for others across the web.
So does the justification damage the use of language? Or does it only stop journalists from inventing too complex phrases that were not understandable anyway? Since search-optimized headlines will tend to include all the key words a user might type in when he or she is searching for a topic, the headlines may even be more useful.
In fact, in the news sector, the changes are minimal – as the BBC shows in an example: “Possible counter-bid for Cadbury” becomes “Ferrero and Hershey in possible counter-bid for Cadbury”. Might be a bit harder to scan on a front page, but the longer headline is definitely more informative.
May be the Canadian newspapers, TV and Cable companies here might eventually catch on
Archives of the Winnipeg Free Press for a $100 a year or $3.99 per day, No Thanks.
You would have thought by now that the Free Press might just have learned something, obviously not, yet again they are going back to the well of winnipeggers to try and extract more revenue, is this because the over priced advertising they churn out is suffering and ineffective?
Any person who uses the Internet today can find all they need to know for free, you can trundle through hundreds of newspapers archives from around the world, download your favorite video clips and programs, read and watch news live as it happens, even do your banking, shopping, pay bills and learn for Free.
You could take a very safe bet that most stories the Winnipeg Free Press has to offer have also been covered by some other newspapers in some format or other, so why pay?
So come WFP it is time to give something back to the loyal people of Winnipeg for a change, no more raping and pillaging, you have had 100 years of that, do as your name says, give the people of Winnipeg some FREE PRESS
In a pure business sense think about the old American railroads. They were huge in their day, but, with the advent of cars and highways, they have lost their broad-base relevance. We’re in the same place with newspapers and magazines right now. In one sense the Net is the automobile that is taking over from the railroads.
People are switching over to online for their entertainment and news”. People aren’t just switching, they’re consuming more – both online and traditional print, TV, radio. The traditional media sources are ‘floundering’ somewhat, however there are always signs of bouncing back.
Our ability as humans to move reasonably freely about the Earth opens up a world away from a computer. We can play sports, go to the beach, shop, drive cars and even fly to far off destinations. At each point of the journey the marketer would like to reach us, and whether travelling, shopping, driving or just living, there is an opportunity for them to engage with us in a meaningful way via many varying communication platforms
All aspects of advertising including television, radio, magazines, print websites, blogs, email, direct mail, telemarketing, in-store advertising and promotions, event sponsorship, conferencing, concerts, product samples and even whisper marketing have their time and place
With the advent of citizen journalism, blogging, twitters, youtubers and the overall fragmentation of news, traditional media is trying hard to find new ways or not being irrelevant. Here are 10 new uses for newspaper:
1. Deodorize food containers. Stuff a balled-up piece of newspaper into a lunch box or thermos, seal it, and let sit overnight.
2. Ripen tomatoes. Wrap them individually and leave them out at room temperature.
3. Pack delicate items. Wrap frames and figurines with several pieces of newspaper, then crumple the remaining sections to fill extra space in the box.
4. Wipe away tough streaks on glass. Use newspaper with cleaning fluid to clean mirrors and windows.
5. Preserve antique glass. Some older frames have finishes on the glass that can be damaged by cleaning solutions. Remove smudges by rubbing with newspaper dipped in a solution of one part white vinegar and one part warm water. Let air-dry.
6. Dry shoes. Place crumpled paper in them overnight.
7. Wrap gifts. Use the comics to wrap a child’s birthday gift, or try the wedding announcements for an engagement gift.
8. Create a home for slushy snow boots. During the winter, keep a pile of newspaper near the entryway. When your little snowmen and -women come home, they can toss their winter wear onto the newspaper instead of creating puddles on the floor.
9. Prepare a garden. In the fall, mow a patch of lawn to make room for a dedicated bed. Cover it with four layers of newspaper, then a four-inch layer of shredded leaves or bark mulch. Hose it down. Come spring, the compost blanket will have smothered the grass roots, and the bed will be primed for planting.
10. Keep the refrigerator vegetable drawer dry and free of smells. Line the bottom with newspaper.
Who said that newspapers are dead? The above proves that they can be really useful in daily life.
With more than 70 million people getting their news online every day, your news is about more than just reaching the media.
Your news can be a powerful tool to directly reach the millions of people searching for information online, drive traffic to your website and maximize your online visibility.
News search engines like Yahoo! News and Google News offer a great way to direct targeted traffic to your website and help you generate awareness about a topic or your company.
Do people read the newspaper anymore? That is the question many newspaper publishers across America are asking themselves on an ever more frequent basis.
According to a recent article published in PRWeek Magazine, the outlook for newspapers is going from bad to worse. Barraged from all sides by online community websites like Craigslist.com which offer free local classifieds, to pay for ad sites such as Autotrader.com which offers ads for new and used cars and Realtor.com which offers over 3 million home listings nationwide, classified ad revenue is quickly drying up for the traditional newspaper.
The numbers are not looking good for the largest players in the industry. At Gannett, the largest U.S. newspaper publisher as measured by total daily circulation, its USA Today advertising pages are down 17% while real estate ads in its community papers are off 20%. News Corp is also feeling the pinch with Dow Jones classifieds down 14% and overall ad revenue has fallen 20%.
Even the most famous paper in the world, the New York Times, has fallen on tough times as earnings per share for parent company New York Times Company have dropped by more than half in the second quarter.
The future does not look any brighter for newspapers as a report by Fitch Ratings states. “As participants gain comfort with online media, they will be less likely to return to the print product in the future.”
To their credit, most major newspapers have created online editions to compliment their traditional print publications, but so far, the newspaper industry has not yet come close to making its rising online ad revenues equal to their falling print ad revenues. As PRWeek put it, if this trend continues, newspapers may end up going the way of the “horse and buggy in the new media Daytona 500.”