• LinkedIn
  • Fresh Traffic on Google Plus
  • Subcribe to Our RSS Feed

Browsing "New Media"

2011 State of the Union

Jan 26, 2011   //   by FreshTraffic   //   internet, internet news, New Media, new year, obama, online  //  184 Comments

Since last nights state of the union address, it’s been disected, analyzed, torn apart and chewed up by hundreds of thousands of people. As everyone has an opinion, we’ll all take away something a little different from the speech, but there were some points within which caused me to listen a little closer.

The main point I believe Obama tried to get across, is that for the US to become a world leader again, investments need to be made in the areas of innovation, education and infrastructure. A rather surprising statistic which was related, is that among the worlds nations, the US is 9th on the list with it’s current population having post secondary degrees. Obama is looking to reform the system, and hopefully by 2020 to once again have the highest proportion of college graduates in the world.

Innovation and inspiration remaining within the US was a strong point in the speech. Obama a number of times referred to the fact that while the rest of the world embraced the changes in the world and the way it does business, the States lagged behind, and is now paying the price. Illegal immigrants who had children in the US, who are going to University and excelling in their studies are being deported to compete with the industries within the US. He proposes a change to have that ingenuity, innovation and intelligence to remain in the country instead of being pushed out. A plan which is planned to be revealed within the coming weeks.

And moving ahead into the 21st century of business, Obama nearly pledged that in the next 5 years that high speed wireless internet would be available to 98% of all Americans. No small feat to be certain, but an incredibly worthy aspiration, as it’s an investment into the countries businesses. The world is online, Facebooking, Tweeting, blogging and researching. Collaborations are made every day across the globe between businesses that fuel their local economies. As Obama addressed in his speech, any business can setup shop anywhere and be profitable with an internet connnection. With the co-operation of the entire government, the hope is to double the US business exports by 2014. Obama knows the power of the internet, it was leveraged to fuel his political machine that drove him to the White House. The power is online, in the hands of the users and the US President knows it. It’s long time for business to get their heads out of the sand and move with the rest of the world, or get left further and further behind.

Searching in the Future – The Web Squared

With the rapid advancement of the web, the technologies that control it and the methods that people interact with it, it makes me wonder sometimes what’s going to happen by 2020.

*cue time warp*

Your morning might be something like while getting ready for work, you’re receiving all of your local newsfeeds directly to your 3D/Holo television already sorted and delivered relevant to your interests. News snippets, weather announcements followed by sports results all fully controllable should you desire more information. The commute to work, in a hands free car navigating itself to your meetings. No one works in offices anymore, the instant web and cloud offices makes physical locations a throwback to the previous centuries way of doing business.

With cloud computing being fully integrated into mainstream business, social and common use, communication has never been simpler, or faster. Terabit internet in the sprawling cities ensures that there’s always enough bandwidth. And for those with pockets full of money, neural interactivity direct to a focusing lens you wear like glasses; providing a vast, interactive surface with which to work and play.

Online search, commerce and social activities will most likely be completely merged; think of a mega company the likes of a Google and Facebook merger. We’ll call it GoogleBook. A complete portal, with news, social feeds from friends and family, shopping via search and instant messaging for friends, family and clients. Micro-blogging sites like Twitter, would be absorbed and added to the already potent offerings provided by such a massive company. The idea of privacy online has matured and changed with the baby boomer generation gone offline to relax in peace, and the tech savvy information generation coming into it’s prime as the dominant work force population.

The web will be faster, cleaner and more relevant to each individual as the Google algorithm, Facebook social algorithm, and the Amazon shopping algorithm all become written together into a do it all super algorithm. With signing in online, it will deliver the content you’re interested in, show you what your friends have been doing the last few days and find the local best deals for the new television you were thinking of buying.

*end time warp*

It’s going to be an exciting time to be online, even in the next few years let alone in the next 10. The web and it’s technologies are growing at an exponential rate, what we’ve learned and discovered over the last 25 years online, will be doubled in the next 3-4 years; and then that time will be cut again and again. Until discoveries are coming at such a rate, that it’ll be expected to have new tech every week, instead of every couple of months.

You could also subscibe to the theory that it’s game over in December 2012 as well. No one knos what’s to come in the next few days, let alone years. Here’s hoping the web continues to grow, mature and evolve as quickly as it has been.

Social media gurus losing lustre

May 27, 2010   //   by FreshTraffic   //   New Media, social media, Winnipeg  //  327 Comments

I read a great peice recently about social media, it said Used car salesmen owe the Internet a big thank you.

Although as recently as last fall, their profession was ranked among the least-trusted in Canada, Web 2.0 has given rise to a hot new contender for that dubious distinction.

The social media guru — see also: social media rock star, cowboy, maverick, ninja, et al. — is becoming one of the Internet’s most maligned denizens, primarily due to a proliferation of posers exploiting the title for profit.

On Twitter alone, the self-described social media experts more than tripled their presence, from 4,487 to 15,740, between May and December 2009. And while many are the real deal a disproportionate number are charlatans who’ve left a snake-oil slick on the profession’s image.

Looks like they are moving over from calling themselves SEO’s to social media and new media experts.

I can well believe these numbers, in Winnipeg alone numbers have quadrupled in recent months, search marketing was the first big mover last year, increasing from around half a dozen to over 250 in one year.

If you hear you need Twitter, you need Facebook, you need YouTube, and we’ll set it up for you for 10 grand, run a mile, some of these clowns think just becuase they have a facebook page it counts as being an expert.

So the next time some new media company calls you wanting to charge your company for signing them up with a social media site and judging success from the amount of twitter followers you have, show them the door.

P.S. If your in Winnipeg, get a free social media listing at www.winnipeggers.ca

Fast Flip vs Visual Search

Sep 15, 2009   //   by FreshTraffic   //   internet news, New Media, search marketing  //  437 Comments

So Google has turned out a rendition of visual searching the internet of sorts in the form of Fast Flip. If you were to take Bings Visual Search and compare it to Fast Flip, it’s an interesting match up.

Take Bings Visual Search first off. It provides you broad search parameters from cars, and movies, to handbags and famous people. Picking a category, you’re greeted with anywhere from 20 to hundreds of images which you can mouse over to get a little information, or click through and gain relevant search results on your choice. It can be handy, and quick and easy to use to help find that new purchase you may be interested in, or putting a name to the face of that kind from that movie from way back when.

The downside to Visual Search, especially right now, are that the categories are built by Bing. In the short term, this just means you may not be able to utilize the new feature to find your next suit, or next pair of sexy heels. From an SEO stand point, it doesn’t change anything, as when you click through on your choice, Bing still builds a relevant list of results from the pages on the web.

Now, taking a look at Googles Fast Flip service. The best explanation would be Fast Flip imitates a conventional print publication by offering screenshots of the web pages containing relevant articles. The idea is, as a user, it becomes a more engaging experience, akin to flipping through the pages of a magazine or newspaper. Hence the name, Fast Flip. The content is provided via feeds, think a visual form of RSS, of which Google has 35+ current news sources providing “content”. When a headline catches your eye, clicking on the desired image brings you directly to the corresponding page.

The upside of Fast Flip being that you get current and recent events at your fingertips. The downside that I’ve seen, I’ve gotten a couple of odd results when using the search box. Getting an article about pregnancy weight gain when searching for christmas. From a search engine optimization sense, because the pages are acquired from feeds like RSS, unless you’re a part of that particular service, you won’t be picked up by Fast Flip.

Winnipeg new media design firm lands contract

Sep 12, 2009   //   by FreshTraffic   //   New Media, Winnipeg  //  287 Comments

In a Winnipeg Free Press story about a Winnipeg new media design firm landing a contract with the federal Conservatives to “deliver their message to supporters nation-wide.” I got around to thinking why we didn’t get a call.

They mentioned the company would have to go all Barack Obama and hit computer screens and blackberries everywhere with tweets and Facebook messages and YouTube to be successful.

So why did they not call a guy who consulted on that and lives in Winnipeg now?

You would have thought may be the new media company or even the federal conservatives might have lifted a phone and called for some ideas or advice.

It’s your turn Winnipeg, Yes we can!

Canada looking for New Direction

Aug 16, 2009   //   by FreshTraffic   //   ndp, New Media, obama  //  40 Comments

NDP delegates at the party convention in Halifax on Saturday were joined by Betsy Myers who was hired onto the Obama Presidential Campaign.

She told the NDP annual national convention at the World Trade and Convention Centre that a strategy to use the Internet and social media to develop personal contact with voters was what funded, and ultimately won, the drive to the White House.

“We were using tools available to us in 2008. Our competitors were using the tools of 1992 and 1996″. “People want to have a voice and in this new world, people can have a voice in a different way. We embraced that.”

“It worked,” she said of the commitment to electronic communication. “Look at the money we raised. We raised $30 million in the first quarter, mostly in very small donations, at a time when we were 30 points behind Hillary Clinton in the polls.”

“Jerry Booth said,It’s been nice to see some of the old team David, Betsy and others doing the rounds here in Canada trying to bring them up to speed about the new media world.

Times have changed, The tools have changed, It’s your turn Canada.

This goes for every business in every town and every city across the nation, Yes even you Winnipeg.

It’s your turn, Change you can believe in.

Is Traditional Media Dead? Not Yet – 10 Uses For Newspaper

Mar 25, 2009   //   by FreshTraffic   //   Media, New Media, newspaper  //  184 Comments


With the advent of citizen journalism, blogging, twitters, youtubers and the overall fragmentation of news, traditional media is trying hard to find new ways or not being irrelevant. Here are 10 new uses for newspaper:

1. Deodorize food containers. Stuff a balled-up piece of newspaper into a lunch box or thermos, seal it, and let sit overnight.

2. Ripen tomatoes. Wrap them individually and leave them out at room temperature.

3. Pack delicate items. Wrap frames and figurines with several pieces of newspaper, then crumple the remaining sections to fill extra space in the box.

4. Wipe away tough streaks on glass. Use newspaper with cleaning fluid to clean mirrors and windows.

5. Preserve antique glass. Some older frames have finishes on the glass that can be damaged by cleaning solutions. Remove smudges by rubbing with newspaper dipped in a solution of one part white vinegar and one part warm water. Let air-dry.

6. Dry shoes. Place crumpled paper in them overnight.

7. Wrap gifts. Use the comics to wrap a child’s birthday gift, or try the wedding announcements for an engagement gift.

8. Create a home for slushy snow boots. During the winter, keep a pile of newspaper near the entryway. When your little snowmen and -women come home, they can toss their winter wear onto the newspaper instead of creating puddles on the floor.

9. Prepare a garden. In the fall, mow a patch of lawn to make room for a dedicated bed. Cover it with four layers of newspaper, then a four-inch layer of shredded leaves or bark mulch. Hose it down. Come spring, the compost blanket will have smothered the grass roots, and the bed will be primed for planting.

10. Keep the refrigerator vegetable drawer dry and free of smells. Line the bottom with newspaper.

Who said that newspapers are dead? The above proves that they can be really useful in daily life.