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Browsing "Media"

Social Media for Small Business

Social Media for some small businesses especially with small budgets struggle in todays market, well we may have found the answer, Social Outbreak.

This new program is aimed at any business who firstly would love a customized page on Facebook, Twitter or Youtube, and secondly they can do this at a fraction of the price most company’s charge to look after social media channels for you.

Content, this is most peoples worry, not a problem, feeds are available in different catogories for you to use so your facebook & twitter pages are kept up to date with fresh content. A user friendly admin panel gets you up and running with very little effort and should you get a problem, live help is available, all this for $100 a month.

Members get videos, webinars and a bag full of goodies to promote your new pages, you can even earn a few dollars by recommending it to your friends.

Is the revolution beginning? Check it out or Join Today and start getting seen on the biggest networks online.

 

 

 

 

 

 

 

Keep Advertising Simple To Win

Mar 10, 2012   //   by FreshTraffic   //   basic seo, content, Google, internet advertising, Media, newspaper, online marketing, search engine optimization  //  Comments Off

There’s a main point that needs to be kept in mind when working with your website and search engine optimization. Your top priority needs to be your consumer, whether you are looking for sales, sign ups, etc. When you sit down to have a look at your website, your content, your print ads, you need to always know, you are not creating content for yourself. You’re creating this content to be digested by people you wish to attract.

Between the trillions of webpages, the thousands of television commercials, or the billions of pages of print advertising available, it may seem like a lost cause to try and be noticed. But no matter how daunting the obstacles might seem to be, there are ways to tackle the mountain of being found, and turn it into a simple bump in the road. A general rule of thumb to always have in mind when working on your brand, website or advertising – keep it simple. The more complex your imaging is, the more convoluted you make your content, all equate to putting up road blocks for your consumer. Often times, complexity is found in simplicity, keep your images crisp, clear and to the point of your brand, Coke and Pepsi are great examples of this. If you see a billboard painted completely red with a simple white wavy line drawn on it, you almost immediately think ‘Coca Cola’.

The same can be said of your written content you deliver, whether on your website or in print advertising if you still use newspaper adverts. Being cryptic, or non-descript in your text is more likely to hurt your advertising efforts rather than reward them. Think of your target demographic, the consumer which you wish to attract and even those who might see your advertising and be curious enough to search for you. Stay away from using strict industry only terms if you’re trying to improve awareness of your product. Having a clear, and concise call to action on your website is one the larger issues to over come when working with new clients. It is too easy to become caught up in trying to sell your company or products, and never get to the point of actually saying ‘Buy now!’.

Google recently wrote a blog about re-imagining some of the more influential advertising campaigns in the past 50+ years. One of the advertisers made the most relevant point, that covers every advertising avenue you could explore. “No matter what media you’re in, think about the content. Content is what matters.” – Amil Gargano

Google courting Twitter?

Feb 12, 2011   //   by FreshTraffic   //   Google, internet, internet news, Media, twitter  //  75 Comments

The newest hype to hit the tech wire would have to be the talks which have been occuring with Twitter, Facebook and Google. Rumor has it that the seriousness of the talks hasn’t reached a fevered pitch as of yet, but that Twitter is courting the two giants is enough to make the industry ears twitch.

The current evaluation of Twitter is somewhere in the $10 billion range, a solid improvement from it’s worth last year being tagged at just short of $4 billion. Whether or not the search, or social media giant will actually pay this amount is in doubt. Twitter has tried only a handful of money making schemes, but on the whole the media which Twitter introduced to the world doesn’t have a lot of marketing punch. It’s a useful tool for some industries and aspects of day to day interaction, but with having to reduce your world to 140 characters at a time, it can leave you short on the information side. Speculation around the talks has been springing up which supports the idea that because Twitter is running out of ideas to market itself and make it’s own money, it’ll instead sell it’s idea and worth to continue on.

Which giant could benefit the most from the purchase of Twitter isn’t a question, as Facebook already has it’s own micro-blogging idea built in in status updates. Google most definitely would have the most to gain with the purchase of the site, it might even provide the search giant with the social boost it needs to begin carving it’s own tiny niche in the social arena.

Hello Mobile Payments, Goodbye Wallet

Jan 5, 2011   //   by FreshTraffic   //   internet news, marketing, Media, media technology  //  8 Comments

It’s not news that online shopping, mobile browsing and internet use for decision making is growing in leaps and bounds. But mobile shopping, not only searching for sales, locations and possible purchases, but making direct purchases via your mobile phone is.

The tech isn’t neww, it’s similar to Speed Pass you can use to pay for gas or convenience purchases at gas stations, but embedding the same chips into a users mobile phone containing your purchase information is a new direction for it. Mobile payments is expected to reach more than $1 trillion by 2014, and it shouldn’t be a surprise that there’s some big names trying to get in on the action. Visa, Mastercard, PayPal, as well as Verizon AT&T and even eBay are making their bids for their slice of the mobile payment pie. On November 16, Verizon, AT&T and T-Mobile formed Isis, a national mobile commerce network in a future making move.

“We plan to create a mobile wallet that ultimately eliminates the need for consumers to carry cash, credit and debit cards, reward cards, coupons, tickets, and transit passes..”

Michael Abbott, Isis CEO

With mobile search, mobile browsing and now mobile shopping and payments making such rapid progression, it won’t be long until we no longer need to carry an information laden wallet. Everything, who you are, what you have and what you own, will all be on a single chip carried with you embedded on your mobile device.

Googling the News?

Nov 23, 2009   //   by FreshTraffic   //   Google, internet news, Media, microsoft  //  418 Comments

Google had better watch out; their foes are starting to rally together. A report today has the tech blogs in an uproar about a possible Microsoft/News Corp pact. The agreement would center around Microsoft paying News Corp to remove their listings from Google. The idea being, this would give Bing an edge over Google, as they’d be the only major engine to have access to News Corp sites.

These rumors fit with earlier info about the media giant’s plan to de-list content from Google. However, adding in the possibility of a pact between Microsoft and News Corp turns the de-listing from a business measure, to a direct attack on Google. While the talks are in an early stage, the rumor is that Microsoft is also talking to several other major content providers to ask them to de-list from Google.

Microsoft’s Bing holds nearly 10% of the U.S. search market. While they haven’t been able to pull any users out of Google’s hide yet, this could represent a major turning point. If MicroSoft can convince major content providers to leave Google, Bing could gain substantial ground on Google.

Will this new plan work? News Corp, and many other news media sites, are working to make all of their online content ‘for pay’. However, a recent survey showed that 80% of customers will not pay for online news. It’s very possible that this pact would just seal the death warrant of several old media dinosaurs. Google has already stated that news content is “not a big part” of their revenue.

If News Corp pushes the fracture between new and old media, it’s definite they’ll learn just which form of content distribution the mass of customers prefer. Sites like the Wall Street Journal have proven that paying for subscription services can work, but not for the bulk of news media sites. Refusing to adapt and pulling away from changing trends won’t save the old titans of media, and trying to cheap shot Google by getting newspapers to de-list won’t make Bing popular.

Cost-Effective Brand Growth Through Search Marketing:

Oct 26, 2009   //   by FreshTraffic   //   branding, internet marketing, marketing, Media, seo  //  271 Comments

Often the success a company experiences in growing their brand rests in the resources they allocate toward marketing. How much and where are normally the questions that follow. In the past, the question of “where is my market” was often a major determining factor in deciding which form of media to choose. Are my potential customers reading the newspaper or trade magazines? Are they tuned into the radio? Will bus ads or billboards be enough to capture their share of mind? With 90% of consumers now searching the net before making major purchases, this age-old question has been answered.

The purpose of search marketing is to place a company’s website in a position of high visibility on the search engines for key terms that are relevant to they type of products or services that company may offer. Anytime a consumer is searching on the web for a specific product or service, it is because they are in the market to buy. The companies that invest in positioning their websites atop the search engines will have the first opportunity to present their products/services to that qualified audience, therefore giving them first chance at the sale. When optimized correctly for the key terms a company wants their brand associated to, their website acts as a 24/7 salesperson, capturing the attention of the consumer while they are in the market to buy. For this reason, search marketing is a very cost-effective strategy for any business in any geographic market.

Traditional media or mass media is much more expensive in comparison because it is looking to scream out a message to a large audience hoping some of them are in the market for what they offer. The louder the shout, the larger the expense, still with no guarantee that anyone in that audience will be looking for what they are selling. If a company shouts enough, of course the one effect is that people may gain recognition for their brand, which could lead to them using their company in the future. However, the effect is less than if you are there when the consumer is actively looking.

In addition to the repetition required for traditional media to be effective, it also is costly to shout across a larger market. On a local level, traditional media has a much greater opportunity for success with success measured as return on investment. However, once you move into national, and certainly global markets, search marketing is where a company will see the greatest opportunity to turn eyeballs and ears into qualified leads.

As a whole, a company will see the best return on investment by allocating their marketing dollars to an SEO professional that will position their brand directly to those consumers actively in the market for their products or services.

Is Traditional Media Dead? Not Yet – 10 Uses For Newspaper

Mar 25, 2009   //   by FreshTraffic   //   Media, New Media, newspaper  //  184 Comments


With the advent of citizen journalism, blogging, twitters, youtubers and the overall fragmentation of news, traditional media is trying hard to find new ways or not being irrelevant. Here are 10 new uses for newspaper:

1. Deodorize food containers. Stuff a balled-up piece of newspaper into a lunch box or thermos, seal it, and let sit overnight.

2. Ripen tomatoes. Wrap them individually and leave them out at room temperature.

3. Pack delicate items. Wrap frames and figurines with several pieces of newspaper, then crumple the remaining sections to fill extra space in the box.

4. Wipe away tough streaks on glass. Use newspaper with cleaning fluid to clean mirrors and windows.

5. Preserve antique glass. Some older frames have finishes on the glass that can be damaged by cleaning solutions. Remove smudges by rubbing with newspaper dipped in a solution of one part white vinegar and one part warm water. Let air-dry.

6. Dry shoes. Place crumpled paper in them overnight.

7. Wrap gifts. Use the comics to wrap a child’s birthday gift, or try the wedding announcements for an engagement gift.

8. Create a home for slushy snow boots. During the winter, keep a pile of newspaper near the entryway. When your little snowmen and -women come home, they can toss their winter wear onto the newspaper instead of creating puddles on the floor.

9. Prepare a garden. In the fall, mow a patch of lawn to make room for a dedicated bed. Cover it with four layers of newspaper, then a four-inch layer of shredded leaves or bark mulch. Hose it down. Come spring, the compost blanket will have smothered the grass roots, and the bed will be primed for planting.

10. Keep the refrigerator vegetable drawer dry and free of smells. Line the bottom with newspaper.

Who said that newspapers are dead? The above proves that they can be really useful in daily life.

Print Media an Endangered Species

Jan 23, 2009   //   by FreshTraffic   //   Media, newspaper, print, publishers  //  10 Comments

Do people read the newspaper anymore? That is the question many newspaper publishers across America are asking themselves on an ever more frequent basis.

According to a recent article published in PRWeek Magazine, the outlook for newspapers is going from bad to worse. Barraged from all sides by online community websites like Craigslist.com which offer free local classifieds, to pay for ad sites such as Autotrader.com which offers ads for new and used cars and Realtor.com which offers over 3 million home listings nationwide, classified ad revenue is quickly drying up for the traditional newspaper.

The numbers are not looking good for the largest players in the industry. At Gannett, the largest U.S. newspaper publisher as measured by total daily circulation, its USA Today advertising pages are down 17% while real estate ads in its community papers are off 20%. News Corp is also feeling the pinch with Dow Jones classifieds down 14% and overall ad revenue has fallen 20%.

Even the most famous paper in the world, the New York Times, has fallen on tough times as earnings per share for parent company New York Times Company have dropped by more than half in the second quarter.

The future does not look any brighter for newspapers as a report by Fitch Ratings states. “As participants gain comfort with online media, they will be less likely to return to the print product in the future.”

To their credit, most major newspapers have created online editions to compliment their traditional print publications, but so far, the newspaper industry has not yet come close to making its rising online ad revenues equal to their falling print ad revenues. As PRWeek put it, if this trend continues, newspapers may end up going the way of the “horse and buggy in the new media Daytona 500.”