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Browsing "media technology"

Mobile E-Commerce – Are You Ready?

Sep 14, 2011   //   by FreshTraffic   //   internet, internet advertising, media technology, mobile, mobile advertising, social media, social networking  //  Comments Off

Although it’s somewhat old news by now, what do you get when you combine one of the worlds largest retailers, with a social media and mobile commerce company? You end up with a product known as @Walmartlabs, who just recently purchased another company called OneRiot. OneRiot is a company devoted to targeted mobile advertising which can go so far as targeting specific locations, handsets and demographics.

So in Wal-Mart’s bag of tricks, we now have a mess of social media advertising in OneRiot and a social media, mobile ecommerce backbone in the foundation of @Walmartlabs when they purchased Kosmix. As a business and website owner you may be thinking it’s not such a big deal, but if you did I’d tell you that you were thinking too small and short sighted. Coming up in the US, rather quickly I might add, is Black Friday and since 2005 it has been the busiest shopping day in the entire country.

With social networking already at the most popular activity on the web, and with the rapidly climbing number of mobile devices being used in social networking, it looks like Wal-Mart is taking steps to harness the lucrative shopping season quickly approaching. Take note all business owners who rely on ecommerce to power up your sales, if your site is not mobile friendly you’ll be sorely missing out. If your site is not able to widely broadcast flash sales for example to your social network, you’ll be missing out on a huge sales potential in the coming Christmas season. It’s never too late to invest in your social/mobile future, take that first step and we’ll get you on your way.

Searching in the Future – The Web Squared

With the rapid advancement of the web, the technologies that control it and the methods that people interact with it, it makes me wonder sometimes what’s going to happen by 2020.

*cue time warp*

Your morning might be something like while getting ready for work, you’re receiving all of your local newsfeeds directly to your 3D/Holo television already sorted and delivered relevant to your interests. News snippets, weather announcements followed by sports results all fully controllable should you desire more information. The commute to work, in a hands free car navigating itself to your meetings. No one works in offices anymore, the instant web and cloud offices makes physical locations a throwback to the previous centuries way of doing business.

With cloud computing being fully integrated into mainstream business, social and common use, communication has never been simpler, or faster. Terabit internet in the sprawling cities ensures that there’s always enough bandwidth. And for those with pockets full of money, neural interactivity direct to a focusing lens you wear like glasses; providing a vast, interactive surface with which to work and play.

Online search, commerce and social activities will most likely be completely merged; think of a mega company the likes of a Google and Facebook merger. We’ll call it GoogleBook. A complete portal, with news, social feeds from friends and family, shopping via search and instant messaging for friends, family and clients. Micro-blogging sites like Twitter, would be absorbed and added to the already potent offerings provided by such a massive company. The idea of privacy online has matured and changed with the baby boomer generation gone offline to relax in peace, and the tech savvy information generation coming into it’s prime as the dominant work force population.

The web will be faster, cleaner and more relevant to each individual as the Google algorithm, Facebook social algorithm, and the Amazon shopping algorithm all become written together into a do it all super algorithm. With signing in online, it will deliver the content you’re interested in, show you what your friends have been doing the last few days and find the local best deals for the new television you were thinking of buying.

*end time warp*

It’s going to be an exciting time to be online, even in the next few years let alone in the next 10. The web and it’s technologies are growing at an exponential rate, what we’ve learned and discovered over the last 25 years online, will be doubled in the next 3-4 years; and then that time will be cut again and again. Until discoveries are coming at such a rate, that it’ll be expected to have new tech every week, instead of every couple of months.

You could also subscibe to the theory that it’s game over in December 2012 as well. No one knos what’s to come in the next few days, let alone years. Here’s hoping the web continues to grow, mature and evolve as quickly as it has been.

Hello Mobile Payments, Goodbye Wallet

Jan 5, 2011   //   by FreshTraffic   //   internet news, marketing, Media, media technology  //  8 Comments

It’s not news that online shopping, mobile browsing and internet use for decision making is growing in leaps and bounds. But mobile shopping, not only searching for sales, locations and possible purchases, but making direct purchases via your mobile phone is.

The tech isn’t neww, it’s similar to Speed Pass you can use to pay for gas or convenience purchases at gas stations, but embedding the same chips into a users mobile phone containing your purchase information is a new direction for it. Mobile payments is expected to reach more than $1 trillion by 2014, and it shouldn’t be a surprise that there’s some big names trying to get in on the action. Visa, Mastercard, PayPal, as well as Verizon AT&T and even eBay are making their bids for their slice of the mobile payment pie. On November 16, Verizon, AT&T and T-Mobile formed Isis, a national mobile commerce network in a future making move.

“We plan to create a mobile wallet that ultimately eliminates the need for consumers to carry cash, credit and debit cards, reward cards, coupons, tickets, and transit passes..”

Michael Abbott, Isis CEO

With mobile search, mobile browsing and now mobile shopping and payments making such rapid progression, it won’t be long until we no longer need to carry an information laden wallet. Everything, who you are, what you have and what you own, will all be on a single chip carried with you embedded on your mobile device.

Social Media in Politics

Nov 16, 2009   //   by FreshTraffic   //   media technology, obama, social media  //  320 Comments

Sometimes the most important revolutions are the quiet ones. This is especially true in the case of technology, which has a way of sneaking up on us.

Take cell phones, for example. A decade ago, they were a luxury item. Suddenly, everyone seemed to have one. What had once been a sign of status became commonplace, all with hardly anybody noticing — and without any central direction.

Such is the case with new media. Back in 2004, when Howard Dean launched his run for the presidency, his campaign’s revolutionary use of the Internet to raise funds and organize was considered novel.

Political writers spilled gallons of ink trying to understand the Dean campaign’s youth-oriented, technological approach to American politics. Then Dean let out his famous scream. John Kerry won the Democratic nomination. Dean’s campaign innovations faded in the background.

Dean took the Democratic Party to the new-media frontier. But it was Barack Obama who settled there. The Obama campaign’s use of technology was groundbreaking.

The campaign brass knew that Obama had a special appeal to young voters. They knew that young people communicate through media — Facebook, MySpace, SMS Text messaging, YouTube, Twitter, podcasts and so on — that leave the old fogies who typically run campaigns scratching their heads. So they recruited a bunch of tech-savvy youngsters to run Internet operations.

The Obama campaign blog was packed with content. The campaign updated it regularly. One of Obama’s top advisers was Google CEO Eric Schmidt.

The Obama team announced Joe Biden’s selection as vice presidential nominee through a text message. When he became president, Obama didn’t end his embrace of technology. The White House has a blog. Obama records a video edition of his weekly presidential message and posts it on YouTube.

Obama Has shown the Way

Nov 4, 2009   //   by FreshTraffic   //   media technology, obama, Winnipeg, Winnipeg Seo  //  21 Comments

Last nights behind-the-scenes documentary on the 2008 presidential campaign of Barack Obama aired on HBO should again be a wake-up call to businesses.

You saw the full campaign basically run by new technology, laptop computers everywhere, blackberry’s, texting and cell phones going 24/7.

Emails by the millions, newsletters, videos and blogs and every single advertisement driving people back to the websites, To the website people. Hello!!

I now live in Winnipeg, yes Winnipeg Manitoba Canada, when I arrived here two years ago I saw great opportunity for growth so decided to stay.

Why Winnipeg? I get asked hundreds of times a week from around the globe, even the BBC called me from my homeland in the UK to ask the same question.

Okay, so we are a little bit behind here, no, in fact a lot behind, but it’s changing.

A new breed is rising, new technology is taking over and the young graduates and entrepreneurs who are bringing skill sets never heard of are slowly changing Winnipeg minds on how to do business.

Now this is going to take time and there are lots of hurdles to get over, mostly in the 45-65 age range, the old school, the boys club.

They have ruled what, who and when things will change, but even some of these are starting to get it, change is here, change is happening, whether they like it or not.

Those that embrace change can be huge, after all they have experience, they have seen just about every business hurdle around so can guide the new troops in a new world.

Those that don’t, well age and technology will just come and pass them bye.

History was made when this Afro American got elected the most powerful man on the planet, like him or loath him, he’s here and he did it the new way.

It’s your turn Winnipeg.

P.s Word of warning, when anything new happens, when a new idea comes to market, you will always find the opportunists, theirs money in it. DO YOUR DUE DILIGENCE. The Internet is a great tool to find out anything about anybody, use it.

Fresh takes a bigger slice of orange

Aug 8, 2009   //   by FreshTraffic   //   fresh traffic, media technology, orange  //  375 Comments

Winnipeg: Fresh Traffic Group Acquires Majority Stake in Orange Productions Media.

Kim Lewis one of the partners said “We have been looking to get more involved with the production media sector for several years, but we didn’t want to create just another clone in a sea of ‘me too’ media sites. When the opportunity came up to acquire a larger stake with an esteemed player with a stellar reputation within the industry, we decided to take the plunge.”

“The Fresh Traffic Group see this as a major opportunity to build on the existing credibility and respect Orange has gained within the industry,” according to the other American shareholders of Fresh.

The Pope & Google Join Forces

Jan 24, 2009   //   by FreshTraffic   //   Google, internet, media technology, Pope  //  5 Comments

Pope Benedict XVI can look forward to engaging himself in new age media technology. The Vatican is all set to announce the details of the venture, as Google and the Pope have now come together in order to create a new channel for Pope Benedict XVI, which he will call his own.

This channel will be used for the direct posting of all the texts and videos of the Pope and his speeches as recorded by The Vatican television and radio. The head of the Vatican department of Social Communications, Claudio Maria Celli has organised a news conference referred to as “New Technologies, New Relationships: Promoting a Culture of Respect, Dialogue and Friendship”, on Friday. The Managing Director of Media Solutions for Google, Henrique de Castro will also be present at the conference to give out more details on the venture of the Pope.

The Vatican has long since entered the world of technological media and been a part of it. In 1995, the late John Paul II worked towards the launch of The Vatican’s own website. This website was powered by three computers that were named after the archangels. Both The Vatican newspaper and radio have their own website, even though some do believe that the internet is a bad influence.

Technology was the driver, Obama campaign manager

Jan 14, 2009   //   by FreshTraffic   //   internet, media technology, obama, technology  //  4 Comments

He’s credited as the mastermind of the most successful U.S. presidential campaign in recent history.

David Plouffe, who was reportedly in charge of the Obama campaign’s moving parts – media, staff, fundraising and travel – is not part of the presidential transition team, nor is he expected to join the incoming administration.

Plouffe laid out some of the campaign successes during Tuesday’s speech that at times seemed aimed almost entirely at political junkies. He credited that success to technology and the grassroots nature of the campaign.

“There was a freshness to our message and we thought we were using technology well,” he said of the hundreds of millions of dollars raised on the Internet. “Technology was the driver for us in fundraising and delivering our message.”

The campaign team invested a lot of time in making sure its message was clear and communicated directly to supporters. More than 13 million names were on their email distribution list.

The idea was to have supporters talk to their loved ones and neighbours about the campaign, which Plouffe believed would be a more powerful way to spread the word than television ads and newspaper articles.

Plouffe, who did not take questions from the media and reportedly forbade audio and video recordings of his Toronto speech.