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Browsing "Manitoba"

There is no SEO magic

There’s something to be said about the myths which surround SEO as an industry. In a way it adds a layer of ‘magic’ to the processes which can drive your website to the top of search. On the other hand, it allows the cheaters and snake oil salesmen to get in the door to respectable, naive business owners who only have half an idea.

Let’s face it, the world is going digital and online, the cloud is the next major leap forward as one of it’s goal is to eliminate the need for mass amounts of software on individual machines. Every major player in industry has recognized this fact, newspapers especially which have been hit substantially in the shift to online content generation and consumption. Radio and television have both added online content distribution to their industries, even going so far to use specialty content only available on their site to drive visitors. But they all know, the multi-million dollar advertising industries are slowly shifting their budgets to include online optimization in bigger and bigger steps.

Now if all of the big boys get it, that the world and it’s people are shifting online, what’s with all of the hesitation? Because unfortunately in the end business is ignorant and resistant to change. There’s short cut takers and cheaters in every industry, not just in the SEO/SEM world, and just like every other industry, when they’re caught, they’re thrust out into the light and are left to burn. The growing pains that the SEO industry is experiencing in Canada, Manitoba and Winnipeg in particular, is one of naivete. Winnipeg is a small city on the global marketplace, but with it’s geo-location it should be a significatly larger player that it is. All we need now is for the old, naive, ignorant and resistant guard to change, and let the youth take over. I’ve heard it said a number of times that once you’ve lived in Winnipeg it’s hard to really want to plant roots anywhere else. My reason why (unfortunately) is because Winnipeg just doesn’t change; at least not fast enough to be a global player.

Out With the Old Winnipeg – 2011 is Nearly Here

Dec 28, 2010   //   by FreshTraffic   //   business, Manitoba, Winnipeg, winnipeg business  //  154 Comments

We’ve had this talk before. Your slow, stubborn, and deliberate march to an out dated drum beat has to change. The reason? The rest of the world dropped that same beat for a more up beat tune a good 5, if not 10 years ago.

An article printed today about the past year in local business irked me. The overtones of the article reeked of ‘..can’t change it, it’s Winnipeg..’ and that’s just the wrong idea. There was very little in the way of positive news in the article, and the surprise feigned at the end of the article? Either poorly placed, or the article was written over a number of days. It’s not a badly written article, it lists what’s happened in the cities business sector in 2010 in a broad spectrum. Talking about the stadium, the bankrupcy protection of CanWest, CentrePort and a few others. Speaking of how the Yes! Winnipeg is boasting about $1.4 billion in economic activity and new jobs over the next 5 years, how CentrePort is doomed? to slow growth because, hey, it’s Winnipeg.

I don’t pretend to understand the best ways to prod a city to economic boom, but I do understand that this pace needs to change. Why does CenterPort have to grow slowly? The actual verbiage tied to CentrePort alone was “..this is Winnipeg; slow and steady is the best kind of growth we can hope for at CentrePort.” About the Yes! Winnipeg “initiative” possibly attracting only 1(!!) new business to Winnipeg. Saying that it’s the private sector group that has a vested interest in the growth of the city’s economy and that the public sector could learn from them. I’m sorry, but the private sectors growth just doesn’t cut it in this world.

The image in my mind when I read the article, was an old study, full of large, overstuffed old men. Cigar smoke hanging in the air, brandy on the tables, and doing nothing. Playing politics and not doing anything to encourage the city to the greatness it should have. We’re at the geographic center of North America for crying out loud. Any company that requires any distribution of any kind should be banging down our doors to have a warehouse here. The idea that “..this is Winnipeg; slow and steady is the best kind of growth we can hope for..” needs to change.

Penny wise, pound foolish

Nov 25, 2010   //   by FreshTraffic   //   basic seo, internet marketing, local search, Manitoba, seo, Winnipeg, winnipeg business  //  288 Comments

“Rant” I got a a call today from a Winnipeg business who decided to use another vendor 12 months ago for Internet marketing and some SEO Services and they are not happy with what they got. 

Surprise surprise, they went with them to save money or so they thought, now they are further back then ever and I’m suppose to be supportive of this.Winnipeg business when will you learn? Here’s the truth, you are already 5 years behind the eight ball on many other major countries, business has been supplying budgets for online marketing for over 10 years already, you guys are still humming and arring whether or not to do it and asking if the internet is going to still be around in 5 years. Take your heads out of your orifice.

Answer, No your web shop, IT guy, traditional media company, PR Marketing person or any other person who read a book or did a half day seminar in Winnipeg will know how to do it effectively, you need an expert to list nationally or globally, period. Any idiot can list for the town or city they live in, or the name of the company website, these are the ones that mainly work from basements or have a shingle over the door and charge $300 a month, some call themselves consultants.

The latest trend is calling themselves social media marketing or new media marketing experts and charging 1k a month. Beware!!!

Wake up, stop being Penny wise, pound foolish.

Rant over.

Is Social Media a Fad?

Feb 15, 2010   //   by FreshTraffic   //   branding, internet marketing, Manitoba, online marketing, seo, social media, Winnipeg  //  Comments Off

In the last 3 years I have been told the Internet is a Fad and recently Social Media is no better, I think the following video says it all. Here at Fresh Traffic we can help you, not only with social media marketing, but with online branding, SEO and Internet Marketing Solutions.

We are the leading company in Winnipeg, Manitoba supplying these services.

[youtube=http://www.youtube.com/watch?v=sIFYPQjYhv8&hl=en_US&fs=1&rel=0&color1=0xe1600f&color2=0xfebd01&border=1]

Start Living Manitoba

Jan 4, 2010   //   by FreshTraffic   //   Manitoba, online marketing, Start Living  //  237 Comments

Today’s news says Manitobans will soon see another round of taxpayer-funded ads promoting the province to the rest of Canada.

Premier Greg Selinger says the province’s promotion council is gathering resources from the public and private sectors for the next phase of its “Start Living” campaign.

The campaign has been somewhat in limbo since last spring (Surprise Surprise), when $2 million worth of television and newspaper advertising was purchased in other provinces.

Okay $2 million so far on television and newspaper Hello!!! When will someone in this province start walking not talking?

People of the marketing and promotions council, firstly, “start living” does this mean start going to gym, start eating healthy, start what? surely in the promotion it would have been far better calling it “Start Living Manitoba” why, because one you’re telling them exactly what it’s about and secondly for half the amount already spent you could have spread the word globally not just Canada via the Internet just how great living in Manitoba is.

With professional Online Marketing, “no your website is not enough” you could spread the word more efficiently to more people and eyeballs, 92% of people now search the Internet for everything including relocating, even the newspapers are online and only this week a deal was done for television to follow.

Selinger says Manitoba has to promote itself to compete with other jurisdictions and the “Start Living” slogan has gone over well with the public.

Greg, Mr Selinger, Sir, Please, have a word, half the people here have never heard of it, may be the public working on it, but not the general public and to compete means you would have to be top of the search engines to even start to compete.

The campaign boasts about the province’s quality of life, focusing on things such affordable homes and short commute times.

This is all true, I love living here, a little backward sometimes but the gains certainly outweigh the negatives.

Time to get onboard Manitoba to a brand new world to you guys, it’s called the NET.

This does not mean just having a website built by the local winnipeg web design company and hoping someone see’s it, it means marketing that website in the proper manner to get full exposure, this can only be done by using a professional seo and internet marketing company.

I’ll let you work out the rest.

Bookseller pulling out of the Winnipeg airport

Dec 31, 2009   //   by FreshTraffic   //   internet marketing, Manitoba, McNally Robinson, WAA, Winnipeg  //  280 Comments

Plans that McNally Robinson had to open up in the new air terminal building at the James Richardson International Airport in Winnipeg are now off.

The Winnipeg bookseller entered bankruptcy protection earlier this week and announced the closing of two of its four stores.

The company cited the economic downturn and digital competition for closing their stores at Polo Park in Winnipeg and in Toronto.

I hope this might be the final straw that breaks the camel’s back in Manitoba regarding the new era of digital media and Internet Marketing as the so called business leaders in the province seem very reluctant to embrace it.

New Flyer. Global and now McNally Robinson have all succumb recently, enough talking Winnipeg, enough setting up committees to overlook other committees, enough provincial grants to pay salaries with no results, it’s time to move forward, it’s time to act.

If you require help in the new digital world speak with the premier Internet Marketing company in the province and get some Fresh Ideas.

Google Guy in Winnipeg

Jan 20, 2009   //   by FreshTraffic   //   business, Forbes, Google, Manitoba, online, Winnipeg  //  6 Comments

It must be Winnipeg, Manitoba’s best kept secret having a former Google Director here in the city. While company’s struggle with the economic downturn to keep their businesses afloat, others are flourishing with there online presence. While a recession looms, online sales were at a all time high in December in Canada.

According to Forbes magazine, a Page 1 ranking with Google is the holy grail for any business.

So why then isn’t every business in Winnipeg knocking down the doors of the offices of the Google Guy here?

He has made millions of dollars online for companies worldwide, helped governments get elected and made millionaires out of one man band businesses.

What was he thinking setting up a head office in Winnipeg?

I spoke with the Ex Google Guy who sold out in 2004 to the search engine. I asked what he saw in Winnipeg to make him move here.

Opportunity he tells me and lots of it, but the people here don’t realize it yet. You have large, well-respected corporations here with very limited web presence, websites that could be monetized in abundance, all with low overheads.

So why aren’t people knocking down your door?

I think they are a little backwards when it comes to the Internet. They are stuck in there old fashion ways and traditional media, with like minded people that have no expertize apart from what they read about on forums or books. Google doesn’t tell you how it works in books or forums, that’s why there are very few REAL experts out there.

We only take one client in each niche market and we don’t advertise that much, the people that know KNOW.

Everywhere web designers, students, copy writers, guys who have been on a 3 day SEO course are jumping on the gravy train because they can see big bucks to be made. All of a sudden all these firms are experts on the Internet, but do they have the client’s best interest in mind. It’s a joke really but that’s life.

Winnipeg is the jewel in the crown. Cream always rises to the top:-)