Browsing "internet strategy"
When it comes to search engine optimization and it’s a fairly well known point of the industry that it’s not a quick fix. It’s not like bidding on ads for AdWords positioning, it’s not using dirty, black hat techniques to try and trick the search spiders to rank. It’s a time proven and tested method of working your website, its content and proving that your site is the most relevant in your niche.
There are time proven methods and even step by step guides listed with most search engines about what you should do to improve your websites chances at ranking well. Relevant content, a clean and consistently built website, and even being compliant to web standards are all part of the basics to being well placed within the SERPs.
But while your website needs strong consistency, it’s also important to work with your content and to monitor your competitors positions. Periodically changing your content, to maintain relevancy and to try and capitalize on possible or burgeoning trends. Small changes and tweaks are like food for the search engines, they will continually return to your site and go through your pages until you’ve reached the position you desire in the results. Bear in mind that there is a line where change is conncerned on your pages, you need to ensure that you remain consistent to your theme and what you already are known for. Deviation too great, can harm your positioning, both current and future if you’re not mindful.
There’s a reason that search engine optimizers are always working, always reading. The internet never sleeps, is always changing and there are thousands of new sites and pages coming online every day. The same is also true of the mobile side of the search world.
When you’ve finally honed your sights on the niche markets you would like to make improvements in, there is a step which even the experts sometimes miss. Once you have your search terms, conduct a cursory search on the terms and make a note of who the top ranked players are. It may seem like basic SEO, but it’s a step often missed, and the benefits are great if you put the time into it.
One of the number one things you can learn by working your competitors site out, is it site construction, or content which has then ahead of you online. If it is site construction which has you down in the results, perhaps it’s time to take a look at your own website. You may be due for a site revamp to bring you up to web standards, which can give you an extra positive mark in search. If it’s your content that’s lacking on your landing or home pages, you’ll be able to begin pinpointing the issue as you peruse the pages of your rivals. Careful though, as tempting as it may be, scraping or copying their content is a very big nono to the search engine gods.
The basics of SEO are overlooked a great deal of the time when working your way up the results pages. Once you’ve examined the sites which are ranking better than yours, it’s time to look within. Navigation, layout, content, and even if your website is up to general web standards. Sticking to the basics of SEO, is your first step to being able to climb the results pages.
Valentine’s day, not really a holiday, but people are still out there shopping for that special someone. Some bought their gifts early, or if you’re the average guy you’re out there this afternoon picking up a few last minute things. But whether you’re shopping today, even if you’ve already finished your shopping, have you taken measures to capitalize onthis spending day?
It’s estimated that this year in the US they’ll be hitting the highest in the past 10 years in terms of spending. That includes everything from cards, candy, and flowers, to jewellery and ‘casual’ attire. The biggest spenders – ladies doting on their men who’ve been shopping since January and comprising more than 150% of the search volume. Men haven’t totally been out of the game however, and have even stepped up their play – jewellery and flower delivery searches have grown 10% and 20% respectively. The big step for this year though has been couples massage with 50% growth.
Now numbers are good to see and everything, but how does that break down as a business owner in the real world? On average Google handles 400 million searches per day, and during a shopping holiday like Valentine’s Day, search volumes are temporarily boosted. So if you’re in the jewellery market for example, you’d want to ramp up your SEO at least a couple of weeks before the big day, just to pump up visibility. The days do seem to fly by while you have your nose to the grindstone, but you need to observe how trends are shifting online. Being able to correctly and accurately predict the shifting trends online can mean the difference between lost income, and capitalizing on a gold mine in search.
The mobile web, it’s where the search volumes are beginning to slowly shift as smart phone and tablet use continues to grow. Estimates are almost double from just a couple of years ago for the growth of mobile search and it’s worth, somewhere north of $8 billion for 2012 was the last estimate I’ve seen floating around online.
There are a few points which you can keep in mind when it comes to maximizing your mobile potential. Make sure to include reviews and testimonials on your site, and make them readily available in mobile searches. You have only a few seconds to grab a surfers attention in the mobile market, you need to put your absolute best foot forward. Another key point to keep in the forefront of your mobile strategy, be sure to leverage attractive images of your business and it’s services. It’s the first thing that draws a users eye to a result, so making it attractive should be top priority.
Something else to keep in mind, one of the most widely watched sports events occured over this passed weekend if you missed it, the Super Bowl. It’s not exactly the most convenient thing in the world to get up out of your seat when you’re in the midst of an exciting game, and Google released some interesting information on the search metrics about the game. Out of all of the searches conducted during the Super Bowl, 41% of them were made using a mobile device. According to Google, “Super Bowl ad related searches in the US rose 200% on desktop, 970% on tablets and a whopping 2700% on smartphones.” If you think those numbers are impressive, couple that with the fact that more than 110 million people in the US alone watched the game and that’s a huge amount of potential mobile searches.
Even though it may not seem like it on the surface, there are many different facets to internet marketing. Which target you aim for has a lot to do with the methods you employ to achieve your desired results. It could be branding a new image, a run to try and boost email/newsletter readership or it could just be the needed increase to sales to make for a better year end.
If you’re trying to create a new image for yourself as a business, you can try using Adwords as a branding tool until organic results can be achieved. Adwords can be a great tool to leverage as it allows your website instant visibility where as organic SEO can take time to come full circle. You can create a whole new presence for yourself online if you’re creative and persistent.
At the same time as trying to manage your brand online, you should bear in mind your call to action and what your message is online. Try to view your site as a new user from time to time, and try to determine what you are asking visitors to do as they arrive on your site. If you’re trying to create a following for your blog or perhaps signing up for your Twitter feed where you can interact directly. Trying to boost your sales? Are you listing specials or making sure to advertise your newest or best selling items.
Although the industry is still somewhat new in Winnipeg, internet marketing is an incredibly powerful tool you can leverage as a business owner. Leveraging all of the tools you have available to yourself as a business owner should be at the forefront of your mind everyday as you work to improve your online positioning.
With the influx of so many SEO “experts” into the field over the last few years, it’s not really a surprise when discussion topics begin to crop up about some old topics. The most recent discussion which has had me pondering who might actually work with this individual, involved one of these aforementioned experts.
Apparently they’ve noticed that when they made content changes on their website, it has zero impact on their search rankings. The point which this began to bother me, is somewhere along the way this search engine otpimization expert had learned or decided that your content was what would make you or break you online. That is true to an extent, but just like you need more than just flour to make a cake, your content isn’t the only factor that will make your website king. Content is not the only piece of the puzzle, just like social isn’t, just like working for quality links isn’t, just like a properly coded and built web site isn’t. They’re all pieces in the SEO puzzle, they need to be put together properly and completely to make you a leader in your field.
Google, Bing, and Yahoo have maintained for years that the content of your website is tantamount to your ranking within the SERPs, but it’s not the only deciding factor. Your tags, your headers, your images all tell a story to the spiders who digest your content and file your website accordingly. If you own a business which makes blue shoes and your content is about red umbrellas with tagged pictures of yellow bananas, then you’re not going to get too far on the SERPs for any term as you’re not relevant to any of them. If however, you’ve created your website, developed your content around blue shoes, provided and tagged pictures of them and optimized your web site properly? You will be viewed as highly relevant should anyone search for the topic ‘blue shoes’ online.
I think the best way to describe how content relates to your SERPs appearance would be – your content is how you tell the spiders who you are. If your content is relevant to all of the elements present on your website, you will be rewarded for your hard work. If you don’t have the time or the inclination to craft your content to be as relevant to your niche as possible, then there should be no surprise if you do not appear in the index for terms you may wish to rank for.
It’s a new year and it’s time to make a choice. Do you make the leap and move forward in search by making a strong push into the mobile marketing? Now before you run off and invest a great deal of time into a mobile version of your website, a short discussion first.
The number of mobile subscribers with a smart phone has passed the 100 million mark in the US alone, and smartphones are impacting how people access and use the web. Some estimates peg the number at around 80% current smartphone users shop on their phones, and that this number is going to rise by another 73%, that’s a huge amount of commecial activity to be capitalized on. Google mobile query volume is up 400%, by digging into those queries you can begin to determine how smartphone and tablet users may search for your brand. Take a close look at the information you have coming through your stats, should you have access, and be aware that as mobile search continues to increase, the mobile search results will be moved from the organic results.
Then it’s time to take a look at your site as a mobile entity. Most smartphones now have a typical browser that you would find on a computer, but they display content differently. Their processing power is less than that of your desktop machine, so you need to bear that in mind. If your site has a lot of flash, animations or scripts running to make it flashy, you’ll want to eliminate their use in a mobile site. The quicker, cleaner, and more to the point you can make your mobile site the more likely you are to retain visitors. Once you have a proper mobile site created, you can begin to tune the content towards mobile search terms and phrases.
Now that your mobile site is built and full of relevant mobile search terms, you might start to be thinking about having an app to deliver important information and features to customers. It’s not a bad idea, reasonably affordable and it can help streamline passing information to those interested in your brand. A difficulty to bear and mind and hopefully avoid however, is where you make your app available for download. The Apple App store and Google Market are a great repository for you to make your app widely and almost immediately trusted, but it’s a terrible pain to search through the thousands upon thousands of apps. An easy route for you to adapt, create your app and upload to the app stores. Once you’ve been given the all clear, create a link directly on your websites which points your visitor directly at your app.
This is just a short discussion of some of the topics you should keep in the forefront of your mind as 2012 gets rolling. With the amount of smartphone and tablet users growing each day, this may be a year we begin to see the mobile industry take over desktop use.
Anyone can build a website and make it active online. Once the search engines get to crunching through your pages is when the bots take your site apart. There’s a number of stand by factors which are widely known to influence your credibility online and recently some newer metrics have began to come into play.
Two of the most talked about and widely accepted forms of online credibility are linking on your website, both links coming in, and going out. The inlinks, or backlinks if you prefer, are the way that websites can lend credibility to each other. The more credible your link coming into your site, the better your site will be received on the SERPs.
The opposite of an inlink naturally, is an outlink. The more you link your site to other sites online, the more you can increase your authority in your niche. If you’re not careful when you outlink to another site however, you can inadvertently damage your website, or the site you’re linking too.
Some of the easier to control facets of improving your credibility online involve straight forward, albeit it often forgotten, steps in your websites construction. Making your website easy to navigate for users makes it easier for people to bookmark and return to your site on multiple visits. The second step which makes things easier for you online is to include a way for the search engines to easily naviget your site as well. The best way to assist with that is to include an XML sitemap. Taking the added step to keep it up to date as you add and edit pages is essential for building and maintaining your reputation on the web.
Your websites reputation online is just as important as maintaining your SEO measures in order to keep on top of your niche. Make sure to take the time to investigate who may be linking to your site and your content and that any links you may have going to other sites are in good working order.
Republican Rick Santorum has had a few.. issues over the course of his public running for the head of the US office. All politics and personal opinions aside, Santorum has run into the most recent iteration of what used to be known as Google bombing.
A few years back if you visited Google and searched for the term ‘miserable failure’ the first result used to be the then president of the US, George Bush. Santorum unfortunately hasn’t been so lucky with what he’s become associated with, but the methods as to why he’s momentarily stuck there is due, in part, to how SEO works.
The bare basic principles of SEO – you create content, you contact people to link to it and repeat over and over again until you’re the king of the mountain. Backlinks, the fuel for SEO is what keeps you flying high in the rankings. An extremely popular social community, Reddit, has decided that the politician will remain associated with this alternate meaning for the near future at the very least.
You can think of the woes that he is experiencing as you will, on a technical note however it needs examination and repeating. Until Google, Bing and Yahoo outright remove a website from it’s index, it can and will continue to rank for the term(s) with which it’s been written to be found for. The act of completely removing a site from the index is an extreme measure that the search engines rarely wield, let alone with permanency. It needs to be noted that irregardless of the poor quality of the links, the relevance and sheer number linking to the offending website are what is keeping the politician tied to his less than stellar ‘definition’. To quickly deal with the issue the search engines could enforce a nofollow on the Reddit site but Google in particular deems itself a color blind indexing machine. Mr. Santorum would do well to contract the skills of a search engine optimization expert to assist with his character control.
A question often asked in the course of a discussion with a client, whether new or existing, is how do we determine our costs as a search engine optimization company. It’s not a single, or simple answer as each clients needs are unique as anyone fully involved in the industry will tell you.
One of the factors which determines your cost for your SEO, is what types of keyterms you desire to optimize your website for. If you own a company which manufactures toys and you’re the new kid on the block, being able to drive your website up in the SERPs is going to be difficult. Doing just a generic search for the term ‘toys’ returns 1.9b (yes, billion) pages. Granted that’s a rather generic term to try and optimize for, but each term is met with it’s own challenges to overcome where keywords are concerned. The number of terms you’d wish to be optimized for also lend to the maintenance cost of your website.
Another determining factor that affects your overall cost is the overall quality of your website and it’s content. If we need to sit down with you and assist you in rewriting each and every page due to lack of quality content, it’s a necessary step which needs to be in place before we even begin to think about scouring the web looking for back links for your site. As well, if your website is full of choppy code which needs to be addressed, or even if your website is so woefully out of date that a complete rebuild is in order, these also contribute to the overall costs.
These are only a couple of the factors which contribute to your companies online advertising budget, thankfully however if you need to rebuild your website or rewrite your content those are often one time costs. The consistent maintenance which needs to be addressed to continue ranking well in the SERPs however, is where the majority of your budget needs to be directed. And as the web becomes more and more competitive, that budget will need to be adjusted every 12 months or so.