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Browsing "internet news"

Online Sales Soar as the High Street Suffers

Aug 4, 2007   //   by FreshTraffic   //   internet news, online marketing  //  116 Comments

Recent poor weather across the UK has taken its toll on the high street, but has seen sales undertaken online soar, according to new figures.

A report from online retail organisation IMRG revealed that the month of June saw internet retail sales hit £3.5 billion in value, in a boost to internet advertising.

Year-on-year growth for the second quarter of this year reached an average of 52.5 per cent, up from the 35.3 per cent increase recorded during the same period of last year.

In contrast, rainy weather kept overall retail sales growth at just 0.2 per cent during last month.

“Thanks to the internet, shoppers are getting used to thinking about, finding and buying goods and services in new ways,” IMRG’s Jo Evans told VNUNet. “They no longer need to plan their lives around when the shops are open.”

A recent report from Jupiter Research forecast that one fifth of the world’s population would be online by 2011.

Massive US Online Spending Up

Aug 4, 2007   //   by FreshTraffic   //   internet news, online marketing  //  1 Comment

Online spending in the US grew by almost a fifth to a massive $47.5 billion during the second quarter of 2007, indicating the huge impact of internet marketing.

Digital measurement expert comScore found that non-travel e-commerce increased by a whopping 23 per cent to $27.2 billion, while travel spending on the web grew by 14 per cent to $20.3 billion.

The comScore study also predicted that online consumer spending in the States would probably reach $200 billion in 2007, as more and more shoppers shun the high street in favour of the ease and good value of the internet.

Video games, consoles and accessories sales rose especially sharply, rising 159 per cent compared to the second quarter of 2006.

Other categories that grew rapidly included sport and fitness, consumer electronics, event tickets, jewellery and watches, and furniture and appliances.

The figures demonstrate the massive response garnered by internet advertising.

“Even factoring in the moderate growth rates from Q1, we’re currently on pace to break $200 billion in e-commerce spending in 2007,” said comScore chairman Gian Fulgoni.

“However, in the past we’ve seen growth rates accelerate as the year progresses, culminating with the online holiday shopping season, so $200 billion may actually turn out to be a conservative estimate.”

A recent report from IPA showed that online marketing budgets are increasing fast as companies come to see the benefits of the medium. In the second quarter, 24 per cent of firms reported an increase in their total marketing budgets, with internet advertising posting the strongest gains.

Internet Marketers Benefit from Connected Women

Jul 11, 2007   //   by FreshTraffic   //   internet marketing, internet news  //  3 Comments

The internet has become so important that a third of online women now say their lives would be disrupted if they had to go for a week without web access.

A Burst Media survey seen by Marketing Charts found that 66.1 per cent of women would feel their lives were disrupted, with 43.6 per cent saying significantly so, if they went internet free for seven days.

Encouragingly for internet marketers, most online women (54.5 per cent) say that the internet is their main source of information for products they are thinking of buying.

The study also found that more than 80 per cent were online during most dayparts. Four out of five online women use the internet between 7:00am and midnight, with a significant number of women aged 65 or over saying they go online before 7:00am.

Mornings and afternoons are generally used for work, while evenings spent online are generally for personal use.

The figures clearly show the massive use of the internet among women, which is great news for internet marketers.

How? – Latitude wins Haven Holidays SEO Account

Jun 23, 2007   //   by FreshTraffic   //   internet news, search engine optimization, seo  //  193 Comments

It never ceases to amaze me how some media companies get SEO work, this is not picking just on Latitude here, they have done a great job promoting themselves and others in the last few years and I am sure a few would love to have done so well.

But, they just win an SEO account for Haven Holidays to do all there SEO work?, when they cannot even do there own?, anyone who has to advertise on Adwords or any other PPC Search Engine to be found for SEO and PPC services as they cannot be found anywhere near the 1st pages on organic search engines speaks volumes.

I am sure there branding skills, outside media skills making people aware is what they do best, but Online Marketing, SEO, PPC, sorry that does not work for me.

I must get half dozen emails or calls from media company’s monthly, they all usually have fantastic web designers, branding skills, smart educated marketing sales people who talk a good show, but when it comes to the net, they are nowhere to be found, unless of course you type the company name in the browser.

Look at this Google Report

I think this trend will continue to happen, especially here in the UK, until these people and company’s realise that SEO Experts dont grow on trees, the techie web designers they employ with ten degrees from university in computers,design and Linux is exactly what they do, design, they are not a sure fire guarantee to have your website sight seen in the top pages of search engines, its not what they do.

Having spent the last few years working in the USA with some of the largest company’s on the planet, I’m convinced on a whole that a lot of company’s here in the UK are at least 3-4 years behind when it comes to search, until these companies realise how important the net is and how important being found on organic search engine results on the top pages for your profession and for the services you offer, this trend is going to continue.

Some say SEO is a Science, an Art, I tend to agree with some of these comments, but what I do agree on is this, I am not a web designer, I cannot write programs, but I can and do know the art of Search Engine Optimisation, why? because I am where I should be on the Net for my profession, the front pages.

In typical northern style, listen people, Horses for Courses, the sooner you learn this the higher you will climb.

Google Breaks Own Guidelines – Sells Links for $1,995

Jun 14, 2007   //   by FreshTraffic   //   Google, internet news, website principles  //  90 Comments

Google, Google, Google… what am I going to do with you? As most of you know, Google recently updated their Webmaster Guidelines, including a new page on why one should report paid links to Google. The new page included this snippet :

However, some SEOs and webmasters engage in the practice of buying and selling links, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying links in order to improve a site’s ranking is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.

So, one would expect Google to abide by their own rules and guidelines right? Well, as Scott from MarketingPilgrim points out, that’s not exactly the case. Apparently if you’d like a PR7 link from Google, it will cost you a mere $1,995. To make the offer even more appealing, they’ll throw in a Google Mini as well! Now that’s what I call a bargain.

Want to see a list of all the websites that are, along with Google of course, currently in violation of Google’s newly updated Webmaster Guidelines? No problem, Google’s provided it for you.

As if that weren’t enough, Google’s also breaking their own Design and Quality Guidelines. Hey, I mean if you’re gonna go, go all out right? As you can see, Google clearly states that “If the site map is larger than 100 or so links, you may want to break the site map into separate pages.” Now, I’m no mathematician, but even I know that page has more than 100 or so links.

So, will Google deindex themsevles? Will they remove all the offending sites that have been caught red handed? I wouldn’t hold my breath.

Posted in Google by Skitzzo

Yahoo! acquires Real Media for $680m to counter Google threat

May 3, 2007   //   by FreshTraffic   //   internet news, online advertising  //  103 Comments

NEW YORK: Yahoo! has rushed to counter the growing threat from Google in the market for online advertising, agreeing to pay $680 million to take control of Real Media, a company that runs an “exchange” where advertisers can buy space on thousands of niche websites.

The deal comes less than a month after Google paid $3.1 billion to buy DoubleClick, the web’s largest advertising network, whose technology is used to place display ads – banners, pop-ups and video ads – on to websites.

Yahoo! has fallen behind Google in the market for text adverts that are generated when an Internet user types a search query, and it is determined not to risk becoming an also-ran in display advertising.

Real Media uses an open auction system rather than a closed network for bringing together buyers and sellers of advertising space, and Yahoo! hopes that putting its muscle behind the auction will give it the edge over Google’s DoubleClick.

By making its own network of web pages available through the auction, Yahoo! also hopes to solve one of advertisers’ biggest Internet headaches.

“The blight of online advertising is the fragmentation problem,” says Andrew Frank of the market research group Gartner. “It is very hard for a large advertiser to amass a large quantity of premium advertising space because the audience is spread out across a vast array of niche sites.

“Advertisers are not spending as much more money online as people are spending more time online, and there is a value gap between what advertisers are willing to spend and what they are able to buy.”

Yahoo!’s chief executive Terry Semel said Right Media gave the company a big advantage as advertisers look to switch resources to the web.

“There is an enormous opportunity coming in the near-term future,” he said.

New York-based Right Media was founded just four years ago, and has grown rapidly so that more than 20,000 buyers and sellers every day trade ads that appear on an average 4bn page impressions. It takes a commission of eight per cent on each deal, and is expected to reach break-even at the end of this year.

Yahoo! bought a 20pc stake in the Right Media last October, but the full takeover announced yesterday gives the company a valuation more than four times that which it had just six months ago. Partly that reflects the speed with which online advertising is growing and the benefits of combining Real Media with Yahoo!. But it also underscores Yahoo!’s increasing desperation to shore up its defences against Google, under chief executive Eric Schmidt, which, since the DoubleClick deal, threatens to dominate both search-based and display advertising on the internet.

Youssef Squali, analyst at Jefferies & Co, highlighted two reasons why Yahoo! had to get its chequebook out quickly. The DoubleClick deal was likely to spark further consolidation among Internet advertising specialists, and DoubleClick itself is poised to become a much more serious threat to Right Media.

“DoubleClick launched an ad exchange a few days before it was acquired by Google,” Mr Squali said. “Versus Right Media, we believe that DoubleClick will compete effectively due to its large installed base of publishers.”

The acquisitions of DoubleClick by Google and now Right Media by Yahoo! throw the spotlight now on Microsoft, the next largest seller of search-based advertising on the Internet and a company keen to expand in display advertising. Online advertising specialists, though, are becoming more pricey. Mr Youssef said: “We believe consolidation is spurring large players into action and driving up valuations for the group as a whole.”

What will be the Downfall of Google?

May 3, 2007   //   by FreshTraffic   //   Google, internet news  //  387 Comments

Andrew Goodman was recently interviewed by Pandia Search Engine News. One of the things I like about the interview is his discussion about a way that Google could lost it’s stranglehold on the search market. It occurs during his discussion of the increasing focus on personalization by Google.

As Andrew notes “Done right, it’s a natural extension of what search ought to be”. But, there are real potential issues with privacy concerns as well. If it’s not done right, it could create a groundswell of concern that could be really damaging. People may become afraid to search, because their search history will be stored.

And this certainly could be a scenario that could hurt Google with this new initiative. However, I think the likelihood is pretty low – it’s just not a mistake that I think Google will make.

One way to look at a potential Google downfall is to look at recent past history. How did Microsoft lost it’s clear leadership of the technology market? By making their existing products, which are still incredibly important, less relevant. The focus shifted to search, and Microsoft did not get out there with it’s offerings quickly enough.

This is exactly what happened to the railroad companies in the US about a century ago. There is an old business school lesson about this – the railroad companies should have thought of themselves as “transportation companies”. If the railroad companies had thought of themselves in that light, they would have taken an active hand in the automobile revolution that did them in.

It repeated itself in a different way a couple of decades ago when the Japanese car manufacturers were stealing huge amounts of market share in the US auto market because every one was so concerned about gas mileage. While they remain a strong factor in the market, they lost all of their forward momentum, and the US auto manufacturers revived and became strong again.

What happened there? There is another business school lesson that covers this one – if the competitive playing field is stacked against you, change the playing field (or the rules of the game).

With companies as dominant as Microsoft was, and Google now is, changing the landscape is not something you can do by yourself. You need to wait for shifts in technology to happen, and this is something that could really take quite some time to happen. In other words, don’t hold your breath. The challenge for Google will be to remain very nimble, see the broader landscape at all times, and keep the natural arrogance of a market leader in check.

Can a blackhat SEO consultant ever go too far?

Apr 16, 2007   //   by FreshTraffic   //   internet news, seo techniques  //  Comments Off

I think that was answered earlier today when the Google employee Matt Cutts SEO blog was hacked by the owner of a blackhat SEO blog.

Whitehat SEO Turns to the Dark side!
In a moment of madness the whitehat of Matt Cutts was temporarily tossed aside as he recipricated in kind and hacked the blackhat’s SEO blog

Obviously that’s not what really happened. A hackers had some fun with two site owners.

I’m sure Matt and Dark SEO Team will fix their sites quite quickly, so I took screenshots for prosperity

Text on the page:

This site have been hacked by
Dark SEO Team.
nous sommes le proprietaire de toi
Shoutz to Dan “the man”, the 302 hijack t33m, NYC SEO gang, Linusx, pentazilla, daxster, boogybonmot, Earl+Duke, davenator, cRWc, monkeyboy, the canadian crew::J&T,
spamhuntress, LB, jb, NW, -eng, U(r|d)(s|i), L/S, Z-man, scbl, RandomFish, huZZah, chivesmack, Shchoeoe+npMMo, lejackalgris, theGUY to GoTo, phenssen, Romanian Brothers and all the FORUMS!!

In BLACK SEO’in We TrUsT!!!

.:: Dark SEO Team ::. (link back Dark SEO Team blog)

Despite the illegal nature of hacking it is very funny. Matts SEO blog now link to the home page of Dark SEO Team which has also being hacked!

Screenshot below:

The text is quite funny-

Defaced by Matt ! I ownz you, Dark seo team
Of course I’m lying when I make everyone believe that content is King.

Of course black hat SEO and spamdexing are the only Kings.
Google is just a stupid algorithm relying on spammy backlinks.
But you guys had no right to let everyone know. That’s why I defaced your bloody DST site. To show the entire world how evil a white hat can be.

In fact, I’m as evil as my employer

All your backlinks are belong to us !

**Head of the Google’s Webspam team** (link back to Matt’s SEO Blog)

If the hackers read this I think you rule, so don’t hack my sites