Browsing "internet news"
Email has been a stalwart advertising method since the dawn of the internet, but a new study suggests its time could be waning.
According to data released by the US Direct Marketing Association, there are still good returns on investment provided by email marketing, but these are falling.
The figures show that by the end of 2007, some £244 million will have been spent by internet marketers on email – driving sales of £11.2 billion.
That equates to around £36 for every £1 spent, which while still impressive reflects a drop from £38 for each £1 in 2006 and £42 in 2005.
Predictions from the DMA suggest that this trend will continue next year, with a spend of £288 million pushing nearly £13 billion – equal to around £34 for every £1 spent.
Despite this decline in returns from email marketing, the US DMA said it could stand up against most other Web Marketing channels as the average non-email online return on investment was found to be £15.30 for every pound spent in 2007.
A little known Finland-based company Jaiku has just been acquired by Google.
Jaiku describes their main goal as “to bring people closer together by enabling them to share their activity streams.”
Basically Jaiku offers mobile phone software which enables users to microblog from both their mobile phone and the internet.
Google has already acquired another mobile phone software company, Zingku, who aim to provide mobile phone users with a range of services including sharing photos, posts and special Zingku “mobile flyers”.
Back in 2005, Google acquired a company called Dodgeball, but after no significant investment by Google the Dodgeball founders left their own company disappointed and frustrated.
All this activity has led to speculation by one industry analyst that Google’s rival, Yahoo may take an interest in Jaiku’s rival, Twitter.
In any case the collective acquisitions indicate that Google certainly seems to have taken a strong interest in the future of internet compatible mobile phone software.
Appropriately, both Google and Jaiku have blogged about the acquisition.
The Jaiku team state that new user sign-ups have been temporarily limited whilst Google and Jaiku engineers work together to produce a new, better service.
Google product manager, Tony Hsieh, writes that they are “excited about helping drive the next round of developments in web and mobile technology.”
Tony ends by extending a “hearty Google welcome to Jaiku”, but we will have to wait and see whether this really does materialise in innovative development or ends in development stagnation just like Dodgeball.
Internet Advertising spend is set to climb by 85 per cent over the 2006 to 2009 period, ClickZ reports.
According to ZenithOptimedia figures, online video and local search will be the primary drivers for this growth. Until 2009, the company expects an annual growth rate in internet advertising of 23 per cent.
Jonathan Barnard, ZenithOptimedia’s head of publications, said that it was impossible to predict what may happen in the online sector.
“At this stage nobody really knows what the successful model of the future will be,” said Barnard. “There is a lot of experimenting.”
However, he did point out that there is a definite trend for advertisers to shift dollars from newspapers to the online channel.
“Newspapers are losing directly to the internet, either to other classifieds, search, or auction sites,” he said. “Their websites tend to be quite large and get advertising, but unfortunately they are not making enough to offset offline.”
As well as this, he noted that advertisers who only have a small market in which they sell can also benefit from online advertising.
This clearly shows that smaller businesses would be fools not to get into online advertising, and link building can help them do that.
You knew this was coming, so why are you in shock? A new company, Ass-Vertise / Assvertise is already landing new clients with its innovative human-ass billboards. Stare at the bum of an appealing lady OR man in NYC, and you’ll find yourself reading ads, including those shown for the New York Health & Racquet Club. The company claimns to be based on the simple philosophy that “If you want to be seen, go where people are already looking, “Ass-vertising involves putting a logo, a web address, or a brief message on the seat of a pair of bikini style panties. The panties are work by beautiful girls and revealed when appropriate in a ‘mooning’ fashion, often accompanied by a ‘Hey, check this out,” or a slogan tailored by you, our beloved Client.”
Bottoms Up: When advertisers are looking for methods to grab the attention of young men, there are no ifs or ands, but there are plenty of butts.
Hope you like our new assvertisment
One of our clients announces news
Las Vegas, Nevada, Coffee Pacifica, Inc. (OTCBB:CFPC) announced today that is has entered into a joint venture agreement with China Capital Partners Inc. (“CCP”) to establish coffee shops in China. The joint venture anticipates opening first coffee shop during the 4th quarter of 2007. The joint venture shops will be featuring specially created artisan roasted coffee blends by Uncommon Grounds Inc.
Jon Yogiyo, Vice Chairman of Coffee Pacifica and Chairman of PNG Coffee Growers Federation Ltd stated: “Entry into retail coffee market enables our 100% owned subsidiary an opportunity to greatly increase sales of it’s roasted coffees and new coffee blends created specifically for the Chinese market. Several coffee buyers from China have already visited our farms in PNG. This venture completes our “Growers Direct” strategy from “Tree to Cup” coffee company. We are positioning in the latest Chinese trend of drinking coffee.”
Sean Tan of China Capital Partners said: “We agreed to establish a joint-venture with Coffee Pacifica, due to its unique business model, competitive advantages and strengths over the competition, and access to premium quality green coffee beans. Owning their own roaster allows Coffee Pacifica the ability to select finest coffees from the trees and custom roast and offer in our shops daily “Berkeley Freshly Roasted” coffees. Control of premium quality green beans provides stability for our coffee shop build out plan in the world’s fastest growing coffee market. We project a profitable business venture and plan to unveil our first shop before end of 2007, with 5 more slated to open first quarter 2008. Based on our aggressive growth plans, we anticipate opening approximately 300 coffee shops in China within the next 5 years.”
Coffee Pacifica, Inc. is a distributor and a marketer in the United States, Canada and Europe of the green bean coffee grown in Papua New Guinea and “Penlyne Castle” brand “Jamaican Blue Mountain” coffee grown by Blue Mountain Coffee Co-Operative Society Ltd (“BMCC”) of Jamaica. Green bean coffee in Papua New Guinea is grown by Coffee Pacifica’s shareholder-farmers in the Highland region’s rich volcanic soils between the altitudes of 4,000 and 6,000 feet above sea level. Papua New Guinea exports approximately 2% of the annual world green bean production. Papua New Guinea coffee is well regarded by consumers for its uniqueness, consistency and special flavor characteristics. For more information about our coffee products, visit our website at www.coffeepacifica.com. Coffee Pacifica’s wholly owned subsidiary, Uncommon Grounds Inc., established in 1984, is a coffee roasting and wholesale company based in Berkeley, California. Visit their website at www.uncommongrounds.net to purchase our roasted coffee beans.
Except for the historical matters contained herein, statements in this press release contain “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties which may affect the Company’s current and future business and prospects. Actual results could differ materially, as a result of various risk factors including but not limited to such as: (1) competition in the markets for the Company’s coffee; (2) the ability of the Company to execute its plans; and (3) other factors detailed in the Company’s public filings with the SEC. By making these forward-looking statements, the Company can give no assurances that transactions described in this press release will be successfully completed, and undertakes no obligation to update these statements for revisions or changes after the date of this press release. This release should be read in conjunction with our Annual Report on Form 10-KSB and our other filings with the SEC through the date of this release, which identifies important factors that could affect the forward-looking statements in this release. In addition, factors that could cause actual results to differ materially from those contemplated in the statements include, without limitation, overall economic conditions, and other risks associated generally with green bean coffee business. These forward-looking statements are not guarantees of future performance.
Malone & Associates, LLC, Corporate Relations, Rico Stubbs or Stacey Salanoa, Tel: 888 739 9477
Or visit website: www.opportunitiesforthefuture.com
Online advertising is changing the rules of engagement within the advertising industry. As more and more companies question their current marketing mix, expenditures and return on investment, online advertising gains power and pull.
Answers to some frequently asked questions about the merits of online advertising, the future of online and offline media and hottest opportunities in the market.
Q: What are some of the major trends in online advertising?
A: Search is becoming the dominant form of online advertising, increasing the sophistication of search engine results and content as well as the consolidation of industry players. Market pricing will function more like network television, although the web still remains the great equalizer: Small business will continue to buy a significant share of online advertising because it’s effective, easy to buy and the same medium used by the big boys. Because of its inherent measurability, online advertising is already having an effect on the accountability of all advertising.
Q: When will online advertising really start to take off?
A: It’s already taken off, most dramatically a year or so ago. It was also consumed by entrepreneurial direct marketers that figured out economic models after the easy money exited the marketplace. Many of these upstarts have had to evolve into far more sophisticated players, as the market and competition have grown and matured.
Q: What advantages does online advertising have compared to print, for example?
A: In most ways that impact the bottom line, online outperforms print media. That is not to say print media is without value, but as the marketplace grows more digital (and therefore more accountable) the ability to track, measure, and optimize the results generated by media are difficult to beat. Print’s strengths include highly targeted or niche audiences and the business-to-business sector–though search is impacting that as well.
Q: What are the opportunities for specific markets, such as the real estate industry?
A: Real estate is a big opportunity, and the majority of decisions today are already influenced by online content and advertising. The challenge here is in capturing and organizing oceans of data, images, and entities in a super fragmented industry that is eminently localized. Sounds like a sweet market for a Google invasion, but upstarts like Zillow are doing a great job.
Q: What other areas of online advertising would be smart to invest in? Are there any areas that are untapped?
A: Online video is growing fast, but barely tapped. Online music and audio advertising opportunities are also hot. While Apple and pirated music dominate, upstarts like Soundpedia are taking the music world in a new direction and have a real plan to optimally leverage online music (which is likely to converge with online video as an ad vehicle). Another area is specialized local price and quality shopping engines–at least those that the major search engines index favorably–generally due to strong focus and a good SEO (search engine optimization) team.
Q: What online advertising listings do you predict will be popular in 2008?
A: Yahoo, already a monster in the category, will make significant strides in 2008 and 2009. Despite some organizational issues, they have some excellent people as well as the wherewithal to pull together a high-performing set of online advertising vehicles in an exceedingly scalable manner. Also, Yahoo Search is improving, but is still not as easy as Google AdWords. Yahoo’s acquisition of Right Media was a boost for smaller shops, as the auction model they implement allows savvier online advertising buyers to potentially outperform larger rivals cost effectively.
Q: What about digital game ads?
A: In-game advertising is getting a lot of traction. When you consider there is a generation that thrives on high-end video games, IM and text messaging, it’s easy to see why these ads have great value. Game consoles are turning into living room PCs on the web, They stand to dominate the attention of an exceedingly valuable demographic.
Q: Are there any interesting statistics readers should be aware of?
A: Online advertising has become a major opportunity for a majority of marketers. With so many options, however, it’s easy to confuse a strategy. Focus, and working with people that are experienced in pulling together a solution either in-house, outsourced, or some combination is the first step. Do the homework, keep expectations realistic and focus on learning about how a product or business responds within the online medium. The same advice applies for marketers already in the medium that are seeking growth of their programs and results
1. Google indexes a website if you add a Google Analytics code. Busted!
2. Google indexes a website if you use Google AdWords. Busted!
3. Google indexes a website if you add Google AdSense. Busted!
4. Google indexes a page that can only be reached through nofollow links. Busted!
5. Google indexes a page that is excluded by robots.txt. Plausible!?!
There’s been a slew of blog posts and articles recently regarding the type of salaries that search engine marketing and search engine optimization consultants are currently commanding in the U.S. Clearly, the search industry is making some people rich, depending on what is rich to you.
Here are some typical salaries in USD from 2004/6:
Entry level SEO/SEM position = $30-45K
Three to five years experience / online account managers = $50-75K
Five + years / organic SEO specialists = $75-90K
Senior management level = $70-120K
SEM Director = $95-150K
VP Level = $100-200K (although there have been reports of offers ranging from $250-315K at this level)
Now were in 2007 going into 2008, Search Engine Optimisation & SEO Services should be an essential core part of the Online Search Engine Marketing Strategy for most Online Businesses today anyway,
My thought is simple, I think the above amounts are a good guideline, but should you find a seo consultant who has proven results, on his own website as well as his clients, has made massive ROI for other company’s, with some of the larger Fortune company’s this could mean $millions in extra profit, then the guy is just about priceless, $300k, $500k is a small price to pay if someone is generating an extra $5 million a year don’t you think?
The facts are you do not find these guys working in-house, why would you? unless of course they earn these amounts, most work for themselves or have there own companies.
I dont go for these guys who sell CD’s or books either, not that they are not any good, some are, but just feel they are taking advantage of the wannabes, and lets be honest, there are plenty of suckers out there who think they will become seo experts by buying these things and are only too happy to stump up a few hundred bucks to find out.
My old granny always told me that cream rises to the top and if you pay peanuts you get monkeys, old sayings I do really believe are true.
Buys ya tickets and takes ya chance
Online advertising spend in the US is set to outgrow the amount spent in newspapers by 2011, according to a new study.
Figures from the Veronis Suhler Stevenson (VSS) report predict that internet advertising will grow by more than 21 per cent per year to reach a total of $62 billion in 2011, exceeding the predicted $60 billion spent on newspapers.
It was also shown that spending on alternative advertising, including internet, mobile, video games and digital out-of-home, grew by 36.6 per cent last year to $26.53 billion. In stark contrast, traditional advertising spend only grew by 2.4 per cent to $183.21 billion over the same period.
James Rutherfurd, executive vice president and managing director at VSS, commented: “Leading national advertisers have accelerated their diversion of dollars from traditional print and broadcast media to alternative digital platforms to combat media and audience fragmentation, increased consumer control and multitasking, and the growing impact of advanced technology on conventional media models.
“The result has been the extraordinary growth of alternative advertising and marketing.”
A separate survey by Burst Media highlighted the fact that the internet has become very important in many women’s lives, which is great news for internet advertisers.
Boost your web presence with link building.
Microsoft has made huge gains with its Live Search, posting year-on-year growth of more than 77 per cent for the 12 months to the end of June 2007 in the US.
Google remained at the top with yearly growth of 46.3 per cent and close to four billion searches, followed by Yahoo in second spot, with annual growth of 20.3 per cent and 1.49 billion searches.
However, it was Microsoft that really shone, racking up 0.98 billion searches and managing to increase its share by almost five percentage points from 8.4 per cent in May to 13.3 per cent in June.
Microsoft, which is in intense competition with Google and Yahoo over their respective internet advertising programs, was boosted by the launch of its Vista operating system, which makes it easier for people to use Live Search.
This has been a bone of contention for Google, with the company accusing Microsoft of unfair practices.
Google managed a healthy 46 per cent increase in year-on-year growth, but its share of searches was down by 3.6 per cent from May to June, signifying that its reign as the undisputable search king may not last forever.
Yahoo posted 20 per cent year-on-year growth but its share of searches was down by 1.8 per cent to 20.2 per cent. AOL search figures were up by 8.8 per cent, while Ask.com increased by 21.2 per cent.